diff --git a/app/assets/javascripts/admin/bulk_product_update.js.coffee b/app/assets/javascripts/admin/bulk_product_update.js.coffee
index 637d910144..d756fd4e9a 100644
--- a/app/assets/javascripts/admin/bulk_product_update.js.coffee
+++ b/app/assets/javascripts/admin/bulk_product_update.js.coffee
@@ -113,7 +113,7 @@ angular.module("ofn.admin").controller "AdminProductEditCtrl", ($scope, $timeout
     (DirtyProducts.count() > 0 and confirm(t("unsaved_changes_confirmation"))) or (DirtyProducts.count() == 0)
 
   editProductUrl = (product, variant) ->
-    "/admin/products/" + product.permalink_live + ((if variant then "/variants/" + variant.id else "")) + "/edit"
+    "/admin/products/" + product.id + ((if variant then "/variants/" + variant.id else "")) + "/edit"
 
   $scope.editWarn = (product, variant) ->
     if confirm_unsaved_changes()
@@ -162,7 +162,7 @@ angular.module("ofn.admin").controller "AdminProductEditCtrl", ($scope, $timeout
         if confirm(t("are_you_sure"))
           $http(
             method: "DELETE"
-            url: "/api/v0/products/" + product.permalink_live + "/variants/" + variant.id
+            url: "/api/v0/products/" + product.id + "/variants/" + variant.id
           ).then (response) ->
             $scope.removeVariant(product, variant)
     else
diff --git a/app/controllers/api/v0/products_controller.rb b/app/controllers/api/v0/products_controller.rb
index a6e989cc5d..40f83ae0a5 100644
--- a/app/controllers/api/v0/products_controller.rb
+++ b/app/controllers/api/v0/products_controller.rb
@@ -23,15 +23,10 @@ module Api
         authorize! :create, Spree::Product
         @product = Spree::Product.new(product_params)
 
-        begin
-          if @product.save
-            render json: @product, serializer: Api::Admin::ProductSerializer, status: :created
-          else
-            invalid_resource!(@product)
-          end
-        rescue ActiveRecord::RecordNotUnique
-          @product.permalink = nil
-          retry
+        if @product.save
+          render json: @product, serializer: Api::Admin::ProductSerializer, status: :created
+        else
+          invalid_resource!(@product)
         end
       end
 
@@ -96,8 +91,6 @@ module Api
       private
 
       def find_product(id)
-        product_scope.find_by!(permalink: id.to_s)
-      rescue ActiveRecord::RecordNotFound
         product_scope.find(id)
       end
 
diff --git a/app/controllers/api/v0/variants_controller.rb b/app/controllers/api/v0/variants_controller.rb
index 2b11e4cf37..bac0579710 100644
--- a/app/controllers/api/v0/variants_controller.rb
+++ b/app/controllers/api/v0/variants_controller.rb
@@ -50,7 +50,7 @@ module Api
       private
 
       def product
-        @product ||= Spree::Product.find_by(permalink: params[:product_id]) if params[:product_id]
+        @product ||= Spree::Product.find(params[:product_id]) if params[:product_id]
       end
 
       def scope
diff --git a/app/controllers/spree/admin/images_controller.rb b/app/controllers/spree/admin/images_controller.rb
index 1b2b2a92ec..ae160523b4 100644
--- a/app/controllers/spree/admin/images_controller.rb
+++ b/app/controllers/spree/admin/images_controller.rb
@@ -6,7 +6,7 @@ module Spree
       # This will make resource controller redirect correctly after deleting product images.
       # This can be removed after upgrading to Spree 2.1.
       # See here https://github.com/spree/spree/commit/334a011d2b8e16355e4ae77ae07cd93f7cbc8fd1
-      belongs_to 'spree/product', find_by: :permalink
+      belongs_to 'spree/product'
 
       before_action :load_data
 
@@ -80,7 +80,7 @@ module Spree
       end
 
       def load_data
-        @product = Product.find_by(permalink: params[:product_id])
+        @product = Product.find(params[:product_id])
       end
 
       def set_viewable
diff --git a/app/controllers/spree/admin/product_properties_controller.rb b/app/controllers/spree/admin/product_properties_controller.rb
index c92f024d1f..e5edc8f3d4 100644
--- a/app/controllers/spree/admin/product_properties_controller.rb
+++ b/app/controllers/spree/admin/product_properties_controller.rb
@@ -3,7 +3,7 @@
 module Spree
   module Admin
     class ProductPropertiesController < ::Admin::ResourceController
-      belongs_to 'spree/product', find_by: :permalink
+      belongs_to 'spree/product'
       before_action :find_properties
       before_action :setup_property, only: [:index]
 
diff --git a/app/controllers/spree/admin/products_controller.rb b/app/controllers/spree/admin/products_controller.rb
index 78f26faf6e..fb4726f7a5 100644
--- a/app/controllers/spree/admin/products_controller.rb
+++ b/app/controllers/spree/admin/products_controller.rb
@@ -103,7 +103,7 @@ module Spree
       protected
 
       def find_resource
-        Product.find_by!(permalink: params[:id])
+        Product.find(params[:id])
       end
 
       def location_after_save
diff --git a/app/controllers/spree/admin/variants_controller.rb b/app/controllers/spree/admin/variants_controller.rb
index 078554953f..6ccdd7f0f0 100644
--- a/app/controllers/spree/admin/variants_controller.rb
+++ b/app/controllers/spree/admin/variants_controller.rb
@@ -5,7 +5,7 @@ require 'open_food_network/scope_variants_for_search'
 module Spree
   module Admin
     class VariantsController < ::Admin::ResourceController
-      belongs_to 'spree/product', find_by: :permalink
+      belongs_to 'spree/product'
 
       def index
         @url_filters = ::ProductFilters.new.extract(request.query_parameters)
diff --git a/app/models/spree/product.rb b/app/models/spree/product.rb
index 8eca297dd0..eb9b7089f1 100755
--- a/app/models/spree/product.rb
+++ b/app/models/spree/product.rb
@@ -23,7 +23,6 @@ require 'concerns/product_stock'
 #
 module Spree
   class Product < ApplicationRecord
-    include PermalinkGenerator
     include ProductStock
 
     acts_as_paranoid
@@ -56,7 +55,6 @@ module Spree
                                                        through: :variants
 
     validates :name, presence: true
-    validates :permalink, presence: true
     validates :shipping_category, presence: true
 
     validates :supplier, presence: true
@@ -83,14 +81,9 @@ module Spree
     # these values are persisted on the product's variant
     attr_accessor :price, :display_as, :unit_value, :unit_description
 
-    make_permalink order: :name
-
     after_initialize :set_available_on_to_now, if: :new_record?
 
-    before_validation :sanitize_permalink
-
     before_save :add_primary_taxon_to_taxons
-    before_destroy :punch_permalink
 
     after_save :remove_previous_primary_taxon_from_taxons
     after_create :ensure_standard_variant
@@ -216,10 +209,6 @@ module Spree
       group(column_names.map { |col_name| "#{table_name}.#{col_name}" })
     end
 
-    def to_param
-      permalink.present? ? permalink : (permalink_was || UrlGenerator.to_url(name))
-    end
-
     def tax_category
       if self[:tax_category_id].nil?
         TaxCategory.find_by(is_default: true)
@@ -306,11 +295,6 @@ module Spree
 
     private
 
-    def punch_permalink
-      # Punch permalink with date prefix
-      update_attribute :permalink, "#{Time.now.to_i}_#{permalink}"
-    end
-
     def set_available_on_to_now
       self.available_on ||= Time.zone.now
     end
@@ -347,14 +331,6 @@ module Spree
       variants << variant
     end
 
-    # Spree creates a permalink already but our implementation fixes an edge case.
-    def sanitize_permalink
-      return unless permalink.blank? || saved_change_to_permalink? || permalink_changed?
-
-      requested = permalink.presence || permalink_was.presence || name.presence || 'product'
-      self.permalink = create_unique_permalink(requested.parameterize)
-    end
-
     def validate_image
       return if image.blank? || image.valid?
 
diff --git a/app/models/spree/variant.rb b/app/models/spree/variant.rb
index d2ccad75fe..9f4577f647 100644
--- a/app/models/spree/variant.rb
+++ b/app/models/spree/variant.rb
@@ -23,7 +23,7 @@ module Spree
 
     belongs_to :product, -> { with_deleted }, touch: true, class_name: 'Spree::Product'
 
-    delegate_belongs_to :product, :name, :description, :permalink, :available_on,
+    delegate_belongs_to :product, :name, :description, :available_on,
                         :tax_category_id, :shipping_category_id,
                         :meta_keywords, :tax_category, :shipping_category
 
diff --git a/app/serializers/api/admin/product_serializer.rb b/app/serializers/api/admin/product_serializer.rb
index 98ad55fb5a..36f48acf70 100644
--- a/app/serializers/api/admin/product_serializer.rb
+++ b/app/serializers/api/admin/product_serializer.rb
@@ -4,7 +4,7 @@ module Api
   module Admin
     class ProductSerializer < ActiveModel::Serializer
       attributes :id, :name, :sku, :variant_unit, :variant_unit_scale, :variant_unit_name,
-                 :inherits_properties, :on_hand, :price, :available_on, :permalink_live,
+                 :inherits_properties, :on_hand, :price, :available_on,
                  :tax_category_id, :import_date, :image_url, :thumb_url, :variants
 
       has_one :supplier, key: :producer_id, embed: :id
@@ -40,10 +40,6 @@ module Api
       def available_on
         object.available_on.blank? ? "" : object.available_on.strftime("%F %T")
       end
-
-      def permalink_live
-        object.permalink
-      end
     end
   end
 end
diff --git a/app/serializers/api/product_serializer.rb b/app/serializers/api/product_serializer.rb
index ec2dfa4c6f..9d04771c41 100644
--- a/app/serializers/api/product_serializer.rb
+++ b/app/serializers/api/product_serializer.rb
@@ -3,7 +3,7 @@
 require "open_food_network/scope_variant_to_hub"
 
 class Api::ProductSerializer < ActiveModel::Serializer
-  attributes :id, :name, :permalink, :meta_keywords
+  attributes :id, :name, :meta_keywords
   attributes :group_buy, :notes, :description, :description_html
   attributes :properties_with_values
 
diff --git a/app/services/permitted_attributes/product.rb b/app/services/permitted_attributes/product.rb
index f50c8cf63a..26f4217f23 100644
--- a/app/services/permitted_attributes/product.rb
+++ b/app/services/permitted_attributes/product.rb
@@ -4,7 +4,7 @@ module PermittedAttributes
   class Product
     def self.attributes
       [
-        :id, :name, :description, :supplier_id, :price, :permalink,
+        :id, :name, :description, :supplier_id, :price,
         :variant_unit, :variant_unit_scale, :unit_value, :unit_description, :variant_unit_name,
         :display_as, :sku, :available_on, :group_buy, :group_buy_unit_size,
         :taxon_ids, :primary_taxon_id, :tax_category_id, :shipping_category_id,
diff --git a/app/views/spree/admin/products/_form.html.haml b/app/views/spree/admin/products/_form.html.haml
index 3d12c5b582..745b542fe2 100644
--- a/app/views/spree/admin/products/_form.html.haml
+++ b/app/views/spree/admin/products/_form.html.haml
@@ -5,11 +5,6 @@
       = f.text_field :name, :class => 'fullwidth title'
       = f.error_message_on :name
 
-    = f.field_container :permalink do
-      = f.label :permalink, raw(t(:permalink) + content_tag(:span, ' *',  :class => "required"))
-      = f.text_field :permalink, :class => 'fullwidth title'
-      = f.error_message_on :permalink
-
     = f.field_container :description do
       = f.label :description, t(:description)
       %text-angular{'id' => 'product_description', 'name' => 'product[description]', 'class' => 'text-angular', 'textangular-unsafe-sanitizer' => true, "textangular-links-target-blank" => true, 'ta-toolbar' => "[['bold','italics','underline','clear'],['insertLink']]"}
diff --git a/db/migrate/20230628131123_remove_product_permalink.rb b/db/migrate/20230628131123_remove_product_permalink.rb
new file mode 100644
index 0000000000..32b4f311af
--- /dev/null
+++ b/db/migrate/20230628131123_remove_product_permalink.rb
@@ -0,0 +1,5 @@
+class RemoveProductPermalink < ActiveRecord::Migration[7.0]
+  def change
+    remove_column :spree_products, :permalink
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 93b0cdec74..f41f2bf1e2 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2023_06_05_133804) do
+ActiveRecord::Schema[7.0].define(version: 2023_06_28_131123) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_stat_statements"
   enable_extension "plpgsql"
@@ -743,7 +743,6 @@ ActiveRecord::Schema[7.0].define(version: 2023_06_05_133804) do
     t.text "description"
     t.datetime "available_on", precision: nil
     t.datetime "deleted_at", precision: nil
-    t.string "permalink", limit: 255
     t.string "meta_keywords", limit: 255
     t.integer "tax_category_id"
     t.integer "shipping_category_id"
@@ -762,8 +761,6 @@ ActiveRecord::Schema[7.0].define(version: 2023_06_05_133804) do
     t.index ["available_on"], name: "index_products_on_available_on"
     t.index ["deleted_at"], name: "index_products_on_deleted_at"
     t.index ["name"], name: "index_products_on_name"
-    t.index ["permalink"], name: "index_products_on_permalink"
-    t.index ["permalink"], name: "permalink_idx_unique", unique: true
     t.index ["primary_taxon_id"], name: "index_spree_products_on_primary_taxon_id"
     t.index ["supplier_id"], name: "index_spree_products_on_supplier_id"
   end
diff --git a/spec/controllers/api/v0/products_controller_spec.rb b/spec/controllers/api/v0/products_controller_spec.rb
index 650215aaf5..3a376968f5 100644
--- a/spec/controllers/api/v0/products_controller_spec.rb
+++ b/spec/controllers/api/v0/products_controller_spec.rb
@@ -45,26 +45,6 @@ describe Api::V0::ProductsController, type: :controller do
              } ).to eq(true)
     end
 
-    context "finds a product by permalink first then by id" do
-      let!(:other_product) {
-        create(:product, permalink: "these-are-not-the-droids-you-are-looking-for")
-      }
-
-      before do
-        product.update_attribute(:permalink, "#{other_product.id}-and-1-ways")
-      end
-
-      specify do
-        api_get :show, id: product.to_param
-
-        expect(json_response["permalink_live"]).to match(/and-1-ways/)
-        product.reload.destroy
-
-        api_get :show, id: other_product.id
-        expect(json_response["permalink_live"]).to match(/droids/)
-      end
-    end
-
     it "cannot see inactive products" do
       api_get :show, id: inactive_product.to_param
 
diff --git a/spec/controllers/api/v0/variants_controller_spec.rb b/spec/controllers/api/v0/variants_controller_spec.rb
index 9d948886a4..a0a569948a 100644
--- a/spec/controllers/api/v0/variants_controller_spec.rb
+++ b/spec/controllers/api/v0/variants_controller_spec.rb
@@ -135,7 +135,7 @@ describe Api::V0::VariantsController, type: :controller do
       end
 
       it "are visible by admin" do
-        api_get :index, show_deleted: 1, product_id: variant.product.to_param
+        api_get :index, show_deleted: 1, product_id: variant.product.id
 
         expect(json_response.count).to eq(2)
       end
@@ -145,7 +145,7 @@ describe Api::V0::VariantsController, type: :controller do
       original_number_of_variants = variant.product.variants.count
       api_post :create, variant: { sku: "12345", unit_value: "1",
                                    unit_description: "L", price: "1" },
-                        product_id: variant.product.to_param
+                        product_id: variant.product.id
 
       expect(attributes.all?{ |attr| json_response.include? attr.to_s }).to eq(true)
       expect(response.status).to eq(201)
diff --git a/spec/controllers/spree/admin/variants_controller_spec.rb b/spec/controllers/spree/admin/variants_controller_spec.rb
index 20f18c292a..b3b05d8afc 100644
--- a/spec/controllers/spree/admin/variants_controller_spec.rb
+++ b/spec/controllers/spree/admin/variants_controller_spec.rb
@@ -17,12 +17,12 @@ module Spree
           end
 
           it "lists only non-deleted variants with params[:deleted] == off" do
-            spree_get :index, product_id: product.permalink, deleted: "off"
+            spree_get :index, product_id: product.id, deleted: "off"
             expect(assigns(:variants)).to eq(product.variants)
           end
 
           it "lists only deleted variants with params[:deleted] == on" do
-            spree_get :index, product_id: product.permalink, deleted: "on"
+            spree_get :index, product_id: product.id, deleted: "on"
             expect(assigns(:variants)).to eq([deleted_variant])
           end
         end
@@ -69,29 +69,28 @@ module Spree
           end
 
           it 'deletes the variant' do
-            spree_delete :destroy, id: variant.id, product_id: variant.product.permalink,
+            spree_delete :destroy, id: variant.id, product_id: variant.product.id,
                                    format: 'html'
             expect(variant).to have_received(:destroy)
           end
 
           it 'shows a success flash message' do
-            spree_delete :destroy, id: variant.id, product_id: variant.product.permalink,
+            spree_delete :destroy, id: variant.id, product_id: variant.product.id,
                                    format: 'html'
             expect(flash[:success]).to be
           end
 
           it 'redirects to admin_product_variants_url' do
-            spree_delete :destroy, id: variant.id, product_id: variant.product.permalink,
+            spree_delete :destroy, id: variant.id, product_id: variant.product.id,
                                    format: 'html'
-            expect(response).to redirect_to spree
-              .admin_product_variants_url(variant.product.permalink)
+            expect(response).to redirect_to spree.admin_product_variants_url(variant.product.id)
           end
 
           it 'destroys all its exchanges' do
             exchange = create(:exchange)
             variant.exchanges << exchange
 
-            spree_delete :destroy, id: variant.id, product_id: variant.product.permalink,
+            spree_delete :destroy, id: variant.id, product_id: variant.product.id,
                                    format: 'html'
             expect(variant.exchanges.reload).to be_empty
           end
diff --git a/spec/javascripts/unit/admin/bulk_product_update_spec.js.coffee b/spec/javascripts/unit/admin/bulk_product_update_spec.js.coffee
index e814c53afa..5896939e2c 100644
--- a/spec/javascripts/unit/admin/bulk_product_update_spec.js.coffee
+++ b/spec/javascripts/unit/admin/bulk_product_update_spec.js.coffee
@@ -191,7 +191,6 @@ describe "filtering products for submission to database", ->
       description: ""
       available_on: available_on
       deleted_at: null
-      permalink: null
       meta_keywords: null
       tax_category_id: null
       shipping_category_id: null
@@ -845,11 +844,9 @@ describe "AdminProductEditCtrl", ->
       $scope.products = [
         {
           id: 9
-          permalink_live: "apples"
         }
         {
           id: 13
-          permalink_live: "oranges"
         }
       ]
       $scope.dirtyProducts = {}
@@ -863,11 +860,9 @@ describe "AdminProductEditCtrl", ->
       $scope.products = [
         {
           id: 9
-          permalink_live: "apples"
         }
         {
           id: 13
-          permalink_live: "oranges"
         }
       ]
       DirtyProducts.addProductProperty 9, "someProperty", "something"
@@ -878,7 +873,6 @@ describe "AdminProductEditCtrl", ->
       $httpBackend.flush()
       expect($scope.products).toEqual [
         id: 9
-        permalink_live: "apples"
       ]
       expect(DirtyProducts.all()).toEqual 9:
         id: 9
@@ -913,12 +907,11 @@ describe "AdminProductEditCtrl", ->
 
 
     describe "when the variant has been saved", ->
-      it "deletes variants with a http delete request to /api/products/product_permalink/variants/(variant_id)", ->
+      it "deletes variants with a http delete request to /api/products/(id)/variants/(variant_id)", ->
         spyOn(window, "confirm").and.returnValue true
         $scope.products = [
           {
             id: 9
-            permalink_live: "apples"
             variants: [{
               id: 3
               price: 12
@@ -931,11 +924,10 @@ describe "AdminProductEditCtrl", ->
           }
           {
             id: 13
-            permalink_live: "oranges"
           }
         ]
         $scope.dirtyProducts = {}
-        $httpBackend.expectDELETE("/api/v0/products/apples/variants/3").respond 200, "data"
+        $httpBackend.expectDELETE("/api/v0/products/9/variants/3").respond 200, "data"
         $scope.deleteVariant $scope.products[0], $scope.products[0].variants[0]
         $httpBackend.flush()
 
@@ -944,7 +936,6 @@ describe "AdminProductEditCtrl", ->
         $scope.products = [
           {
             id: 9
-            permalink_live: "apples"
             variants: [
               {
                 id: 3
@@ -958,14 +949,13 @@ describe "AdminProductEditCtrl", ->
           }
           {
             id: 13
-            permalink_live: "oranges"
           }
         ]
         DirtyProducts.addVariantProperty 9, 3, "price", 12.0
         DirtyProducts.addVariantProperty 9, 4, "price", 6.0
         DirtyProducts.addProductProperty 13, "name", "P1"
 
-        $httpBackend.expectDELETE("/api/v0/products/apples/variants/3").respond 200, "data"
+        $httpBackend.expectDELETE("/api/v0/products/9/variants/3").respond 200, "data"
         $scope.deleteVariant $scope.products[0], $scope.products[0].variants[0]
         $httpBackend.flush()
         expect($scope.products[0].variants).toEqual [
@@ -995,8 +985,6 @@ describe "AdminProductEditCtrl", ->
         description: ""
         available_on: available_on
         deleted_at: null
-        permalink: 'test-product'
-        permalink_live: 'test-product'
         meta_keywords: null
         tax_category_id: null
         shipping_category_id: null
@@ -1021,7 +1009,7 @@ describe "AdminProductEditCtrl", ->
         $scope.editWarn(testProduct, testVariant)
 
         expect(windowStub.location.href).toBe(
-          "/admin/products/#{testProduct.permalink_live}/variants/#{testVariant.id}/edit"
+          "/admin/products/#{testProduct.id}/variants/#{testVariant.id}/edit"
         )
 
     describe 'product has no variant', ->
@@ -1036,7 +1024,7 @@ describe "AdminProductEditCtrl", ->
         $scope.editWarn(testProduct, null)
 
         expect(windowStub.location.href).toBe(
-          "/admin/products/#{testProduct.permalink_live}/edit"
+          "/admin/products/#{testProduct.id}/edit"
         )
 
       it 'should load edit product page including the selected filters', inject ($httpParamSerializer) ->
@@ -1051,7 +1039,7 @@ describe "AdminProductEditCtrl", ->
         $scope.editWarn(testProduct, null)
 
         expect(windowStub.location.href).toBe(
-          "/admin/products/#{testProduct.permalink_live}/edit?#{expectedFilter}"
+          "/admin/products/#{testProduct.id}/edit?#{expectedFilter}"
         )
 
   describe "filtering products", ->
diff --git a/spec/models/spree/product_spec.rb b/spec/models/spree/product_spec.rb
index ac6675cb62..20bf2204b7 100644
--- a/spec/models/spree/product_spec.rb
+++ b/spec/models/spree/product_spec.rb
@@ -44,69 +44,6 @@ module Spree
       end
     end
 
-    context "permalink" do
-      context "build product with similar name" do
-        let!(:other) { create(:product, name: 'foo bar') }
-        let(:product) { build(:product, name: 'foo') }
-
-        before { product.valid? }
-
-        it "increments name" do
-          expect(product.permalink).to eq 'foo-1'
-        end
-      end
-
-      context "build permalink with quotes" do
-        it "does not save quotes" do
-          product = create(:product, name: "Joe's", permalink: "joe's")
-          expect(product.permalink).to eq "joe-s"
-        end
-      end
-
-      context "permalinks must be unique" do
-        before do
-          @product1 = create(:product, name: 'foo')
-        end
-
-        it "cannot create another product with the same permalink" do
-          pending '[Spree build] Failing spec'
-          @product2 = create(:product, name: 'foo')
-          expect do
-            @product2.update(permalink: @product1.permalink)
-          end.to raise_error(ActiveRecord::RecordNotUnique)
-        end
-      end
-
-      it "supports Chinese" do
-        expect(create(:product, name: "你好").permalink).to eq "ni-hao"
-      end
-
-      context "manual permalink override" do
-        let(:product) { create(:product, name: "foo") }
-
-        it "calling save_permalink with a parameter" do
-          product.name = "foobar"
-          product.save
-          expect(product.permalink).to eq "foo"
-
-          product.save_permalink(product.name)
-          expect(product.permalink).to eq "foobar"
-        end
-      end
-
-      context "override permalink of deleted product" do
-        let(:product) { create(:product, name: "foo") }
-
-        it "should create product with same permalink from name like deleted product" do
-          expect(product.permalink).to eq "foo"
-          product.destroy
-
-          new_product = create(:product, name: "foo")
-          expect(new_product.permalink).to eq "foo"
-        end
-      end
-    end
-
     context "properties" do
       let(:product) { create(:product) }
 
@@ -264,26 +201,6 @@ module Spree
         end
       end
 
-      describe "permalink" do
-        let(:name) { "Banana Permanenta" }
-
-        it "generates a unique permalink" do
-          product1 = create(:product, name: "Banana Permanenta", permalink: nil)
-          product2 = build_stubbed(:product, name: "Banana Permanenta", permalink: nil)
-          expect(product2).to be_valid
-          expect(product2.permalink).to_not eq product1.permalink
-          # "banana-permanenta" != "banana-permanenta-1" # generated by Spree
-        end
-
-        it "generates a unique permalink considering deleted products" do
-          product1 = create(:product, name: "Banana Permanenta", permalink: nil)
-          product1.destroy
-          product2 = create(:product, name: "Banana Permanenta", permalink: nil)
-          expect(product2.permalink).to_not eq product1.permalink
-          # "banana-permanenta" != "banana-permanenta1" # generated by OFN
-        end
-      end
-
       describe "tax category" do
         context "when a tax category is required" do
           it "is invalid when a tax category is not provided" do
diff --git a/spec/serializers/api/product_serializer_spec.rb b/spec/serializers/api/product_serializer_spec.rb
index b343710af7..3877812a88 100644
--- a/spec/serializers/api/product_serializer_spec.rb
+++ b/spec/serializers/api/product_serializer_spec.rb
@@ -27,7 +27,7 @@ describe Api::ProductSerializer do
 
   it "serializes various attributes" do
     expect(serializer.serializable_hash.keys).to eq [
-      :id, :name, :permalink, :meta_keywords, :group_buy, :notes, :description, :description_html,
+      :id, :name, :meta_keywords, :group_buy, :notes, :description, :description_html,
       :properties_with_values, :variants, :primary_taxon, :taxons, :image, :supplier
     ]
   end
diff --git a/spec/services/sets/product_set_spec.rb b/spec/services/sets/product_set_spec.rb
index 38d54a7f1a..07c17d2995 100644
--- a/spec/services/sets/product_set_spec.rb
+++ b/spec/services/sets/product_set_spec.rb
@@ -136,13 +136,13 @@ describe Sets::ProductSet do
 
             context 'and when product attributes are also passed' do
               it 'updates product and variant attributes' do
-                collection_hash[0][:permalink] = "test_permalink"
+                collection_hash[0][:sku] = "test_sku"
 
                 product_set.save
 
                 expect(product.reload.variants.first[:sku]).to eq variants_attributes.first[:sku]
                 expect(product.reload.attributes).to include(
-                  'permalink' => "test_permalink"
+                  'sku' => "test_sku"
                 )
               end
             end
diff --git a/spec/system/admin/bulk_product_update_spec.rb b/spec/system/admin/bulk_product_update_spec.rb
index 9eec3c4761..99a21a7804 100644
--- a/spec/system/admin/bulk_product_update_spec.rb
+++ b/spec/system/admin/bulk_product_update_spec.rb
@@ -618,7 +618,7 @@ describe '
           find("a.edit-product").click
         end
 
-        expect(URI.parse(current_url).path).to eq spree.edit_admin_product_path(v1.product.permalink)
+        expect(URI.parse(current_url).path).to eq spree.edit_admin_product_path(v1.product.id)
       end
 
       it "shows an edit button for products, which takes the user to the standard edit page for that product, url includes selected filter" do
@@ -634,7 +634,7 @@ describe '
 
         uri = URI.parse(current_url)
         expect("#{uri.path}?#{uri.query}").to eq spree.edit_admin_product_path(
-          v1.product.permalink, producerFilter: p1.supplier.id
+          v1.product.id, producerFilter: p1.supplier.id
         )
       end
 
@@ -650,7 +650,7 @@ describe '
 
         uri = URI.parse(current_url)
         expect(URI.parse(current_url).path).to eq spree.edit_admin_product_variant_path(
-          v1.product.permalink, v1.id
+          v1.product.id, v1.id
         )
       end
 
@@ -670,7 +670,7 @@ describe '
 
         uri = URI.parse(current_url)
         expect("#{uri.path}?#{uri.query}").to eq spree.edit_admin_product_variant_path(
-          v1.product.permalink, v1.id, producerFilter: p1.supplier.id
+          v1.product.id, v1.id, producerFilter: p1.supplier.id
         )
       end
     end
diff --git a/spec/system/admin/products_spec.rb b/spec/system/admin/products_spec.rb
index 8a0cb35bf9..102464e5f1 100644
--- a/spec/system/admin/products_spec.rb
+++ b/spec/system/admin/products_spec.rb
@@ -324,37 +324,37 @@ describe '
       expect(page).to have_link('Cancel', href: expected_admin_product_url)
 
       expected_product_url = Regexp.new(Regexp.escape(spree.edit_admin_product_path(
-                                                        product.permalink, filter
+                                                        product.id, filter
                                                       )))
       expect(page).to have_link('Product Details',
                                 href: expected_product_url)
 
       expected_product_image_url = Regexp.new(Regexp.escape(spree.admin_product_images_path(
-                                                              product.permalink, filter
+                                                              product.id, filter
                                                             )))
       expect(page).to have_link('Images',
                                 href: expected_product_image_url)
 
       expected_product_variant_url = Regexp.new(Regexp.escape(spree.admin_product_variants_path(
-                                                                product.permalink, filter
+                                                                product.id, filter
                                                               )))
       expect(page).to have_link('Variants',
                                 href: expected_product_variant_url)
 
       expected_product_properties_url =
         Regexp.new(Regexp.escape(spree.admin_product_product_properties_path(
-                                   product.permalink, filter)))
+                                   product.id, filter)))
       expect(page).to have_link('Product Properties',
                                 href: expected_product_properties_url)
 
       expected_product_group_buy_option_url =
         Regexp.new(Regexp.escape(spree.group_buy_options_admin_product_path(
-                                   product.permalink, filter)))
+                                   product.id, filter)))
       expect(page).to have_link('Group Buy Options',
                                 href: expected_product_group_buy_option_url)
 
       expected_product_seo_url = Regexp.new(Regexp.escape(spree.seo_admin_product_path(
-                                                            product.permalink, filter
+                                                            product.id, filter
                                                           )))
       expect(page).to have_link('Search', href: expected_product_seo_url)
     end