diff --git a/app/views/subscription_mailer/_header.html.haml b/app/views/subscription_mailer/_header.html.haml
deleted file mode 100644
index 6f7a593669..0000000000
--- a/app/views/subscription_mailer/_header.html.haml
+++ /dev/null
@@ -1,16 +0,0 @@
-%table.social.white-bg{:width => "100%"}
-  %tr
-    %td
-      %table.column{:align => "left"}
-        %tr
-          %td
-            %h3
-              = t :email_confirm_customer_greeting, name: @order.bill_address.firstname
-            %h4
-              = intro
-      %table.column{:align => "left"}
-        %tr
-          %td{:align => "right"}
-            - if @order.distributor.logo.variable?
-              = image_tag @order.distributor.logo_url(:medium), class: "float-right"
-      %span.clear
diff --git a/app/views/subscription_mailer/confirmation_email.html.haml b/app/views/subscription_mailer/confirmation_email.html.haml
index 5a8d4d4ded..3aa9fdaa06 100644
--- a/app/views/subscription_mailer/confirmation_email.html.haml
+++ b/app/views/subscription_mailer/confirmation_email.html.haml
@@ -1,5 +1,13 @@
-- intro_key = @order.paid? ? "email_so_payment_success_intro_html" : "email_so_confirmation_intro_html"
-= render 'header', intro: t(intro_key, distributor: @order.distributor.name)
+- if @order.distributor.logo.variable?
+  - @enterprise_for_logo = @order.distributor
+
+- greeting_key = "mailers_shared.customer_greeting"
+- intro_key = @order.paid? ? ".payment_success_intro_html" : ".confirmation_intro_html"
+
+= render partial: 'shared/mailers/greeting_and_intro',
+         locals: { greeting: t(greeting_key, name: @order.bill_address.firstname),
+                   intro: t(intro_key, distributor: @order.distributor.name),
+                   enterprise_for_logo: @enterprise_for_logo }
 
 %p.callout
   = t("email_so_confirmation_explainer_html")
diff --git a/app/views/subscription_mailer/confirmation_summary_email.html.haml b/app/views/subscription_mailer/confirmation_summary_email.html.haml
index ed53f341a1..f27ce324af 100644
--- a/app/views/subscription_mailer/confirmation_summary_email.html.haml
+++ b/app/views/subscription_mailer/confirmation_summary_email.html.haml
@@ -1,19 +1,13 @@
-%table.social.white-bg{:width => "100%"}
-  %tr
-    %td
-      %table.column{:align => "left"}
-        %tr
-          %td
-            %h3
-              = t(".greeting", name: @shop.contact_name)
-            %h4
-              = t(".intro", shop: @shop.name)
-      %table.column{:align => "left"}
-        %tr
-          %td{:align => "right"}
-            - if @shop.logo.variable?
-              = image_tag @shop.logo_url(:medium), class: "float-right"
-      %span.clear
+- if @shop.logo.variable?
+  - @enterprise_for_logo = @shop
+
+- greeting_key = "mailers_shared.enterprise_greeting"
+- intro_key = ".intro_html"
+
+= render partial: 'shared/mailers/greeting_and_intro',
+         locals: { greeting: t(greeting_key, name: @shop.contact_name),
+                   intro: t(intro_key, shop: @shop.name),
+                   enterprise_for_logo: @enterprise_for_logo }
 
 = render 'summary_overview', summary: @summary
 = render 'summary_detail', summary: @summary
diff --git a/app/views/subscription_mailer/empty_email.html.haml b/app/views/subscription_mailer/empty_email.html.haml
index f80db3cc04..685978324a 100644
--- a/app/views/subscription_mailer/empty_email.html.haml
+++ b/app/views/subscription_mailer/empty_email.html.haml
@@ -1,5 +1,13 @@
-- intro_key = "email_so_empty_intro_html"
-= render 'header', intro: t(intro_key, distributor: @order.distributor.name)
+- if @order.distributor.logo.variable?
+  - @enterprise_for_logo = @order.distributor
+
+- greeting_key = "mailers_shared.customer_greeting"
+- intro_key = ".intro_html"
+
+= render partial: 'shared/mailers/greeting_and_intro',
+         locals: { greeting: t(greeting_key, name: @order.bill_address.firstname),
+                   intro: t(intro_key, distributor: @order.distributor.name),
+                   enterprise_for_logo: @enterprise_for_logo }
 
 %p.callout
   = t("email_so_empty_explainer_html")
diff --git a/app/views/subscription_mailer/failed_payment_email.html.haml b/app/views/subscription_mailer/failed_payment_email.html.haml
index 275c2dbce5..a0810dd564 100644
--- a/app/views/subscription_mailer/failed_payment_email.html.haml
+++ b/app/views/subscription_mailer/failed_payment_email.html.haml
@@ -1,4 +1,13 @@
-= render 'header', intro: t("email_so_failed_payment_intro_html")
+- if @order.distributor.logo.variable?
+  - @enterprise_for_logo = @order.distributor
+
+- greeting_key = "mailers_shared.customer_greeting"
+- intro_key = ".intro_html"
+
+= render partial: 'shared/mailers/greeting_and_intro',
+         locals: { greeting: t(greeting_key, name: @order.bill_address.firstname),
+                   intro: t(intro_key, distributor: @order.distributor.name),
+                   enterprise_for_logo: @enterprise_for_logo }
 
 %p.callout
   = t("email_so_failed_payment_explainer_html", distributor: @order.distributor.name)
diff --git a/app/views/subscription_mailer/placement_email.html.haml b/app/views/subscription_mailer/placement_email.html.haml
index c146935fc3..96702a10ce 100644
--- a/app/views/subscription_mailer/placement_email.html.haml
+++ b/app/views/subscription_mailer/placement_email.html.haml
@@ -1,5 +1,13 @@
-- intro_key = "email_so_placement_intro_html"
-= render 'header', intro: t(intro_key, distributor: @order.distributor.name)
+- if @order.distributor.logo.variable?
+  - @enterprise_for_logo = @order.distributor
+
+- greeting_key = "mailers_shared.customer_greeting"
+- intro_key = ".intro_html"
+
+= render partial: 'shared/mailers/greeting_and_intro',
+         locals: { greeting: t(greeting_key, name: @order.bill_address.firstname),
+                   intro: t(intro_key, distributor: @order.distributor.name),
+                   enterprise_for_logo: @enterprise_for_logo }
 
 %p.callout
   = t("email_so_placement_explainer_html")
diff --git a/app/views/subscription_mailer/placement_summary_email.html.haml b/app/views/subscription_mailer/placement_summary_email.html.haml
index ed53f341a1..f27ce324af 100644
--- a/app/views/subscription_mailer/placement_summary_email.html.haml
+++ b/app/views/subscription_mailer/placement_summary_email.html.haml
@@ -1,19 +1,13 @@
-%table.social.white-bg{:width => "100%"}
-  %tr
-    %td
-      %table.column{:align => "left"}
-        %tr
-          %td
-            %h3
-              = t(".greeting", name: @shop.contact_name)
-            %h4
-              = t(".intro", shop: @shop.name)
-      %table.column{:align => "left"}
-        %tr
-          %td{:align => "right"}
-            - if @shop.logo.variable?
-              = image_tag @shop.logo_url(:medium), class: "float-right"
-      %span.clear
+- if @shop.logo.variable?
+  - @enterprise_for_logo = @shop
+
+- greeting_key = "mailers_shared.enterprise_greeting"
+- intro_key = ".intro_html"
+
+= render partial: 'shared/mailers/greeting_and_intro',
+         locals: { greeting: t(greeting_key, name: @shop.contact_name),
+                   intro: t(intro_key, shop: @shop.name),
+                   enterprise_for_logo: @enterprise_for_logo }
 
 = render 'summary_overview', summary: @summary
 = render 'summary_detail', summary: @summary
diff --git a/config/locales/en.yml b/config/locales/en.yml
index f8942a104c..7ea0e3eacb 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -412,14 +412,17 @@ en:
       track_information: "Tracking Information: %{tracking}"
       track_link: "Tracking Link: %{url}"
   subscription_mailer:
+    placement_email:
+      intro_html: "You have a new order with <strong>%{distributor}</strong>."
     placement_summary_email:
       subject: A summary of recently placed subscription orders
-      greeting: "Hi %{name},"
-      intro: "Below is a summary of the subscription orders that have just been placed for %{shop}."
+      intro_html: "Below is a summary of the subscription orders that have just been placed for <strong>%{shop}</strong>."
+    confirmation_email:
+      payment_success_intro_html: "An automatic payment has been processed for your order from <strong>%{distributor}</strong>."
+      confirmation_intro_html: "Your order with <strong>%{distributor}</strong> is now confirmed."
     confirmation_summary_email:
       subject: A summary of recently confirmed subscription orders
-      greeting: "Hi %{name},"
-      intro: "Below is a summary of the subscription orders that have just been finalised for %{shop}."
+      intro_html: "Below is a summary of the subscription orders that have just been finalised for <strong>%{shop}</strong>."
     summary_overview:
       total: A total of %{count} subscriptions were marked for automatic processing.
       success_zero: Of these, none were processed successfully.
@@ -446,6 +449,10 @@ en:
       other:
         title: Other Failure (%{count} orders)
         explainer: Automatic processing of these orders failed for an unknown reason. This should not occur, please contact us if you are seeing this.
+    empty_email:
+      intro_html: "We tried to place a new order with <strong>%{distributor}</strong>, but had some problems..."
+    failed_payment_email:
+      intro_html: "We tried to process a payment for <strong>%{distributor}</strong>, but had some problems..."
 
   provider_settings: "Provider settings"
 
@@ -2441,22 +2448,17 @@ See the %{link} to find out more about %{sitename}'s features and to start using
   email_payment_description: Payment Description at Checkout
   email_payment_summary: Payment summary
   email_payment_method: "Paying via:"
-  email_so_placement_intro_html: "You have a new order with <strong>%{distributor}</strong>"
   email_so_placement_details_html: "Here are the details of your order for <strong>%{distributor}</strong>:"
   email_so_placement_changes: "Unfortunately, not all products that you requested were available. The original quantities that you requested appear crossed-out below."
-  email_so_payment_success_intro_html: "An automatic payment has been processed for your order from <strong>%{distributor}</strong>."
   email_so_placement_explainer_html: "This order was automatically created for you."
   email_so_edit_true_html: "You can <a href='%{order_url}'>make changes</a> until orders close on %{orders_close_at}."
   email_so_edit_false_html: "You can <a href='%{order_url}'>view details of this order</a> at any time."
   email_so_contact_distributor_html: "If you have any questions you can contact <strong>%{distributor}</strong> via %{email}."
   email_so_contact_distributor_to_change_order_html: "This order was automatically created for you. You can make changes until orders close on %{orders_close_at} by contacting <strong>%{distributor}</strong> via %{email}."
-  email_so_confirmation_intro_html: "Your order with <strong>%{distributor}</strong> is now confirmed"
   email_so_confirmation_explainer_html: "This order was automatically placed for you, and it has now been finalised."
   email_so_confirmation_details_html: "Here's everything you need to know about your order from <strong>%{distributor}</strong>:"
-  email_so_empty_intro_html: "We tried to place a new order with <strong>%{distributor}</strong>, but had some problems..."
   email_so_empty_explainer_html: "Unfortunately, none of products that you ordered were available, so no order has been placed. The original quantities that you requested appear crossed-out below."
   email_so_empty_details_html: "Here are the details of the unplaced order for <strong>%{distributor}</strong>:"
-  email_so_failed_payment_intro_html: "We tried to process a payment, but had some problems..."
   email_so_failed_payment_explainer_html: "The payment for your subscription with <strong>%{distributor}</strong> failed because of a problem with your credit card. <strong>%{distributor}</strong> has been notified of this failed payment."
   email_so_failed_payment_details_html: "Here are the details of the failure provided by the payment gateway:"
   email_shipping_delivery_details: Delivery details
diff --git a/spec/mailers/subscription_mailer_spec.rb b/spec/mailers/subscription_mailer_spec.rb
index 9653423b9a..a25ef132a9 100644
--- a/spec/mailers/subscription_mailer_spec.rb
+++ b/spec/mailers/subscription_mailer_spec.rb
@@ -201,7 +201,7 @@ RSpec.describe SubscriptionMailer, type: :mailer do
 
     it "sends the email" do
       body = strip_tags(SubscriptionMailer.deliveries.last.body.encoded)
-      expect(body).to include 'We tried to process a payment, but had some problems...'
+      expect(body).to include 'We tried to process a payment for '
       email_so_failed_payment_explainer_html = "The payment for your subscription with <strong>%s" \
                                                "</strong> failed because of a problem with your " \
                                                "credit card. <strong>%s</strong> has been " \