diff --git a/config/routes.rb b/config/routes.rb
index 02d8717f6c..fb63fdf7b8 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -3,6 +3,7 @@ Openfoodnetwork::Application.routes.draw do
 
   # Redirects from old URLs avoid server errors and helps search engines
   get "/enterprises", to: redirect("/")
+  get "/enterprises/:permalink", to: redirect("/")
   get "/products", to: redirect("/")
   get "/t/products/:id", to: redirect("/")