diff --git a/Gemfile b/Gemfile
index 7843846852..3475cdfe68 100644
--- a/Gemfile
+++ b/Gemfile
@@ -2,6 +2,7 @@ source 'https://rubygems.org'
 ruby "1.9.3"
 
 gem 'rails', '3.2.19'
+gem 'rails-i18n', '~> 3.0.0'
 
 gem 'pg'
 gem 'spree', :github => 'openfoodfoundation/spree', :branch => '1-3-stable'
diff --git a/Gemfile.lock b/Gemfile.lock
index e2b771255f..aa79d5f674 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -397,6 +397,9 @@ GEM
       activesupport (= 3.2.19)
       bundler (~> 1.0)
       railties (= 3.2.19)
+    rails-i18n (3.0.1)
+      i18n (~> 0.5)
+      rails (>= 3.0.0, < 4.0.0)
     railties (3.2.19)
       actionpack (= 3.2.19)
       activesupport (= 3.2.19)
@@ -568,6 +571,7 @@ DEPENDENCIES
   rack-livereload
   rack-ssl
   rails (= 3.2.19)
+  rails-i18n (~> 3.0.0)
   representative_view
   roadie-rails (~> 1.0.3)
   rspec-rails
diff --git a/app/mailers/spree/user_mailer_decorator.rb b/app/mailers/spree/user_mailer_decorator.rb
index 40313d1b66..98e396d4e8 100644
--- a/app/mailers/spree/user_mailer_decorator.rb
+++ b/app/mailers/spree/user_mailer_decorator.rb
@@ -2,6 +2,6 @@ Spree::UserMailer.class_eval do
   def signup_confirmation(user)
     @user = user
     mail(:to => user.email, :from => from_address,
-         :subject => 'Welcome to ' + Spree::Config[:site_name])
+         :subject => t(:welcome_to) + Spree::Config[:site_name])
   end
 end
diff --git a/app/views/home/_producer-register.html.haml b/app/views/home/_producer-register.html.haml
index dd92974705..62845bd9ea 100644
--- a/app/views/home/_producer-register.html.haml
+++ b/app/views/home/_producer-register.html.haml
@@ -2,9 +2,10 @@
 
   .row
     .small-12.columns.text-center
-      %h2 Aussie Producers
+      %h2
+        = t :producers
       %h5 Want to join the Open Food Network?
-      %br  
+      %br
       %a.neutral-btn.turquoise{href: "/register"}
         Register now
         %i.ofn-i_007-caret-right
diff --git a/app/views/shared/_footer.html.haml b/app/views/shared/_footer.html.haml
index 3791bd130d..70eb14dd41 100644
--- a/app/views/shared/_footer.html.haml
+++ b/app/views/shared/_footer.html.haml
@@ -30,28 +30,29 @@
           %a{href: "/groups"} Groups
     .small-12.medium-2.columns.text-left
       %h4 Producers
-      %p Australian producers are now welcome to join the Open Food Network.
+      %p
+        = t :producers_join
       %p
         %a{href: "/register"} Register now
     .small-12.medium-3.columns.text-left
       %h4 About us
-      %p OFN is a network of independent online food stores that connect farmers and food hubs with individuals and local businesses.  It gives farmers and food hubs an easier and fairer way to distribute their food. 
+      %p OFN is a network of independent online food stores that connect farmers and food hubs with individuals and local businesses.  It gives farmers and food hubs an easier and fairer way to distribute their food.
   .row.landing-page-row
-    .small-12.columns.text-center.pad-top 
+    .small-12.columns.text-center.pad-top
       %hr
       %h5.pad-top
         %a{title: 'Open Food Network', href:'http://www.openfoodnetwork.org', target: '_blank' } openfoodnetwork.org
       %br
       © Copyright 2014 Open Food Foundation
       %p
-        %small 
+        %small
           %a{href:"https://creativecommons.org/licenses/by-sa/3.0/", target: "_blank" } Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)
       %p
-        %small 
+        %small
           %a{href:"/Terms-of-service.pdf", target: "_blank" } Site terms & conditions
           |
           %a{href:"https://github.com/openfoodfoundation/openfoodnetwork", target: "_blank" } Open Source & developer info on GitHub
 
           // To be added when Guy's pretty landing page is up:
-          //| 
+          //|
           //%a{href:'' } Developers
diff --git a/config/locales/en-GB.yml b/config/locales/en-GB.yml
index 71186a0a52..41a02f2de2 100644
--- a/config/locales/en-GB.yml
+++ b/config/locales/en-GB.yml
@@ -19,3 +19,5 @@ en-GB:
 
   welcome_to: 'Welcome to '
   search_by_name: Search by name...
+  producers: UK Producers
+  producers_join: UK producers are now welcome to join Open Food Network UK.
diff --git a/config/locales/en.yml b/config/locales/en.yml
index e1aadad6b8..b44bf79506 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -15,3 +15,5 @@ en:
         confirmation_not_sent: "Could not send a confirmation email."
   home: "OFN"
   search_by_name: Search by name or suburb...
+  producers: Aussie Producers
+  producers_join: Australian producers are now welcome to join the Open Food Network.