diff --git a/app/assets/stylesheets/darkswarm/home_panes.css.sass b/app/assets/stylesheets/darkswarm/home_panes.css.sass
index fbf9714c2a..f506d8a9e1 100644
--- a/app/assets/stylesheets/darkswarm/home_panes.css.sass
+++ b/app/assets/stylesheets/darkswarm/home_panes.css.sass
@@ -145,7 +145,6 @@
 #producer-signup.pane, #shops-signup.pane
   background-color: lighten($clr-turquoise, 10%)
 
-#producer-signup.pane
   .row.header
     padding-bottom: 0
   .row.content
diff --git a/app/views/producers/signup.html.haml b/app/views/producers/signup.html.haml
index 8fcd543aec..5dcf387f60 100644
--- a/app/views/producers/signup.html.haml
+++ b/app/views/producers/signup.html.haml
@@ -6,18 +6,13 @@
     .row.content
       .small-12.medium-6.medium-offset-3.columns.text-center
         %p.text-big Sell your food and tell your stories to diverse new markets. Save time and money on every overhead. We support innovation without the risk. We've levelled the playing field.
-  .cta.cta-producers.pane
-    .row
-      .small-12.medium-6.medium-offset-3.columns.text-center
-        %h4 Ready to join OFN Australia?
-        %p.text-big Start by creating your profile:
-        %a.neutral-btn.dark{href: "/register"}
+        %br
+        %a.button.transparent{href: "/register"}
           Join now
-          %i.ofn-i_054-point-right
   .pane
     .row
       .small-12.medium-10.medium-offset-1.columns.text-center
-        %h2 Pricing
+        %h2 Membership types and fees.
         %p.text-big
           / If there is a time-sensitive offer you can write it here, e.g.
           Sign up before 30th June for an extra month free!
@@ -90,7 +85,7 @@
   #producer-case-studies
     .row
       .small-12.medium-10.medium-offset-1.columns
-        %h2.text-center Case studies
+        %h2.text-center Stories from our hubs.
         %br
         .row
           .small-12.medium-6.columns
@@ -132,20 +127,14 @@
     .row
       .small-12.medium-6.medium-offset-3.columns.text-center
         %h2 Join now!
-        %p.text-big Start with a free profile, and expand when you're ready! Lorem ipsum sit amet, consectetur adipiscing elit. Donec rhoncus, nunc sed sollicitudin.
-        %br
-        %hr
-        %br
-        %h4 Create your profile on OFN Australia:
-        %br
-        %a.neutral-btn.dark{href: "/register"}
+        %p.text-big Start with a free profile, and expand when you're ready!
+        %a.button.transparent{href: "/register"}
           Join now
-          %i.ofn-i_054-point-right
 
   #producer-details.pane.footer-pad
     .row
       .small-12.medium-10.medium-offset-1.columns
-        %h2.text-center Producers - the nitty gritty
+        %h2.text-center Here's the detail.
         .row
           .small-12.medium-6.columns
             %h4 A sub-heading goes here
diff --git a/app/views/shops/signup.html.haml b/app/views/shops/signup.html.haml
index b9a3ac96a8..80eb0c5740 100644
--- a/app/views/shops/signup.html.haml
+++ b/app/views/shops/signup.html.haml
@@ -1,20 +1,14 @@
 #panes
   #shops-signup.pane
-    .row
-      .small-12.medium-6.medium-offset-3.columns.text-center
+    .row.header
+      .small-12.medium-12.columns.text-center
         %h2 Food hubs, unlimited.
+    .row.content
+      .small-12.medium-6.medium-offset-3.columns.text-center
         %p.text-big Whatever your model, we support you. However you change, we're with you. We're non-profit, independent, and open-sourced. We're the software partners you've dreamed of.
         %br
         %a.button.transparent{href: "/register"}
           Join now
-  .cta.cta-hubs.pane{style: "display: none"}
-    .row
-      .small-12.medium-6.medium-offset-3.columns.text-center
-        %h4 Ready to join OFN Australia?
-        %p.text-big Start by creating your profile:
-        %a.neutral-btn.dark{href: "/register"}
-          Join now
-          %i.ofn-i_054-point-right
   .pane
     .row
       .small-12.medium-10.medium-offset-1.columns.text-center