diff --git a/app/controllers/concerns/white_label.rb b/app/controllers/concerns/white_label.rb
index 180d138237..63fff5a525 100644
--- a/app/controllers/concerns/white_label.rb
+++ b/app/controllers/concerns/white_label.rb
@@ -10,5 +10,12 @@ module WhiteLabel
     # if the distributor has the hide_ofn_navigation preference set to true
     # then we should hide the OFN navigation
     @hide_ofn_navigation = distributor.hide_ofn_navigation
+
+    # if the distributor has the hide_ofn_navigation preference
+    # set to false, there is no need to check the white_label_logo preference
+    return unless @hide_ofn_navigation
+
+    @white_label_logo = distributor.white_label_logo
+    @white_label_distributor = distributor
   end
 end
diff --git a/app/models/enterprise.rb b/app/models/enterprise.rb
index c34da439a0..6443b19bab 100644
--- a/app/models/enterprise.rb
+++ b/app/models/enterprise.rb
@@ -16,7 +16,8 @@ class Enterprise < ApplicationRecord
     large: { resize_to_fill: [1200, 260] },
   }.freeze
   WHITE_LABEL_LOGO_SIZES = {
-    default: { gravity: "Center", resize: "217x44^", crop: '217x44+0+0' }
+    default: { gravity: "Center", resize: "217x44^", crop: '217x44+0+0' },
+    mobile: { gravity: "Center", resize: "75x26^", crop: '75x26+0+0' },
   }.freeze
   VALID_INSTAGRAM_REGEX = %r{\A[a-zA-Z0-9._]{1,30}([^/-]*)\z}
 
diff --git a/app/views/shared/menu/_large_menu.html.haml b/app/views/shared/menu/_large_menu.html.haml
index ec64ecdcf5..cfb7aa0640 100644
--- a/app/views/shared/menu/_large_menu.html.haml
+++ b/app/views/shared/menu/_large_menu.html.haml
@@ -3,7 +3,10 @@
     %ul.nav-logo
       %li.ofn-logo
         %a{href: main_app.root_path}
-          %img{src: ContentConfig.url_for(:logo)}
+          - if @white_label_logo&.variable?
+            = image_tag @white_label_distributor.white_label_logo_url(:default)
+          - else
+            %img{src: ContentConfig.url_for(:logo)}
       %li.powered-by
         %img{src: '/favicon.ico'}
         %span
diff --git a/app/views/shared/menu/_mobile_menu.html.haml b/app/views/shared/menu/_mobile_menu.html.haml
index aca1fa70d6..75540b5ed9 100644
--- a/app/views/shared/menu/_mobile_menu.html.haml
+++ b/app/views/shared/menu/_mobile_menu.html.haml
@@ -6,7 +6,10 @@
   %section.left
     .ofn-logo
       %a{href: main_app.root_path}
-        %img{src: ContentConfig.url_for(:logo_mobile), srcset: ContentConfig.url_for(:logo_mobile_svg), width: "75", height: "26"}
+        - if @white_label_logo&.variable?
+          = image_tag @white_label_distributor.white_label_logo_url(:mobile)
+        - else
+          %img{src: ContentConfig.url_for(:logo_mobile), srcset: ContentConfig.url_for(:logo_mobile_svg), width: "75", height: "26"}
 
   %section.right{"ng-cloak" => true}
     %span.cart-span{"ng-class" => "{ dirty: Cart.dirty || Cart.empty(), 'pure-dirty': Cart.dirty }"}
diff --git a/spec/system/consumer/white_label_spec.rb b/spec/system/consumer/white_label_spec.rb
index 24e930725d..5aa11d7998 100644
--- a/spec/system/consumer/white_label_spec.rb
+++ b/spec/system/consumer/white_label_spec.rb
@@ -5,6 +5,7 @@ require 'system_helper'
 describe 'White label setting' do
   include AuthenticationHelper
   include ShopWorkflow
+  include FileHelper
 
   let!(:distributor) { create(:distributor_enterprise, with_payment_and_shipping: true) }
   let!(:shipping_method) { create(:shipping_method, distributors: [distributor]) }
@@ -18,6 +19,13 @@ describe 'White label setting' do
                                 variants: [product.variants.first])
   }
   let!(:order) { create(:order, distributor: distributor, order_cycle: order_cycle) }
+  let(:complete_order) {
+    create(:order_with_credit_payment,
+           user: nil,
+           email: "guest@user.com",
+           distributor: distributor,
+           order_cycle: order_cycle)
+  }
 
   let(:ofn_navigation) { 'ul.nav-main-menu' }
 
@@ -102,13 +110,6 @@ describe 'White label setting' do
         end
 
         context "when the user has a complete order" do
-          let(:complete_order) {
-            create(:order_with_credit_payment,
-                   user: nil,
-                   email: "guest@user.com",
-                   distributor: distributor,
-                   order_cycle: order_cycle)
-          }
           before do
             set_order(complete_order)
           end
@@ -162,6 +163,112 @@ describe 'White label setting' do
         it_behaves_like "does not hide the OFN navigation"
       end
     end
+
+    context "manage the white_label_logo preference" do
+      context "when the distributor has no logo" do
+        before do
+          distributor.update_attribute(:hide_ofn_navigation, true)
+        end
+
+        shared_examples "shows/hide the right logos" do
+          it "shows the OFN logo on shop page" do
+            expect(page).to have_selector "img[src*='/default_images/ofn-logo.png']"
+          end
+        end
+
+        context "on shop page" do
+          before do
+            visit main_app.enterprise_shop_path(distributor)
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+
+        context "on cart page" do
+          before do
+            order.update_attribute(:state, 'cart')
+            order.line_items << create(:line_item, variant: product.variants.first)
+            set_order(order)
+            visit main_app.cart_path
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+
+        context "on checkout page" do
+          before do
+            order.update_attribute(:state, 'cart')
+            order.line_items << create(:line_item, variant: product.variants.first)
+            set_order(order)
+            visit checkout_path
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+
+        context "on order confirmation page" do
+          before do
+            visit order_path(complete_order, order_token: complete_order.token)
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+      end
+
+      context "when the distributor has a logo" do
+        before do
+          distributor.update_attribute(:hide_ofn_navigation, true)
+          distributor.update white_label_logo: white_logo_file
+        end
+
+        shared_examples "shows/hide the right logos" do
+          it "shows the white label logo on shop page" do
+            expect(page).to have_selector "img[src*='/logo-white.png']"
+          end
+          it "does not show the OFN logo on shop page" do
+            expect(page).not_to have_selector "img[src*='/default_images/ofn-logo.png']"
+          end
+        end
+
+        context "on shop page" do
+          before do
+            visit main_app.enterprise_shop_path(distributor)
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+
+        context "on cart page" do
+          before do
+            order.update_attribute(:state, 'cart')
+            order.line_items << create(:line_item, variant: product.variants.first)
+            set_order(order)
+            visit main_app.cart_path
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+
+        context "on checkout page" do
+          before do
+            order.update_attribute(:state, 'cart')
+            order.line_items << create(:line_item, variant: product.variants.first)
+            set_order(order)
+            visit checkout_path
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+
+        context "on order confirmation page" do
+          before do
+            visit order_path(complete_order, order_token: complete_order.token)
+          end
+
+          it_behaves_like "shows/hide the right logos"
+        end
+      end
+    end
   end
 
   context "when the white label feature is deactivated" do