diff --git a/app/assets/javascripts/admin/tag_rules/controllers/tag_rules_controller.js.coffee b/app/assets/javascripts/admin/tag_rules/controllers/tag_rules_controller.js.coffee
index 7209147b66..a5d77cf7ff 100644
--- a/app/assets/javascripts/admin/tag_rules/controllers/tag_rules_controller.js.coffee
+++ b/app/assets/javascripts/admin/tag_rules/controllers/tag_rules_controller.js.coffee
@@ -26,6 +26,9 @@ angular.module("admin.tagRules").controller "TagRulesCtrl", ($scope, $http, ente
       when "FilterShippingMethods"
         newRule.peferred_shipping_method_tags = []
         newRule.preferred_matched_shipping_methods_visibility = "visible"
+      when "FilterProducts"
+        newRule.peferred_variant_tags = []
+        newRule.preferred_matched_variants_visibility = "visible"
     tagGroup.rules.push(newRule)
     updateRuleCounts()
 
diff --git a/app/assets/javascripts/admin/tag_rules/directives/new_rule_dialog.js.coffee b/app/assets/javascripts/admin/tag_rules/directives/new_rule_dialog.js.coffee
index 54e33006e4..c75b50bbf5 100644
--- a/app/assets/javascripts/admin/tag_rules/directives/new_rule_dialog.js.coffee
+++ b/app/assets/javascripts/admin/tag_rules/directives/new_rule_dialog.js.coffee
@@ -7,10 +7,11 @@ angular.module("admin.tagRules").directive 'newTagRuleDialog', ($compile, $templ
 
     scope.ruleTypes = [
       # { id: "DiscountOrder", name: 'Apply a discount to orders' }
-      { id: "FilterShippingMethods", name: 'Show/Hide shipping methods' }
+      { id: "FilterProducts", name: 'Show or Hide variants in my shopfront' }
+      { id: "FilterShippingMethods", name: 'Show or Hide shipping methods at checkout' }
     ]
 
-    scope.ruleType = "DiscountOrder"
+    scope.ruleType = scope.ruleTypes[0].id
 
     # Set Dialog options
     template.dialog
diff --git a/app/assets/javascripts/admin/tag_rules/directives/tag_rules/filter_products.js.coffee b/app/assets/javascripts/admin/tag_rules/directives/tag_rules/filter_products.js.coffee
new file mode 100644
index 0000000000..58e9c47c5b
--- /dev/null
+++ b/app/assets/javascripts/admin/tag_rules/directives/tag_rules/filter_products.js.coffee
@@ -0,0 +1,4 @@
+angular.module("admin.tagRules").directive "filterProducts", ->
+  restrict: "E"
+  replace: true
+  templateUrl: "admin/tag_rules/filter_products.html"
diff --git a/app/assets/javascripts/templates/admin/tag_rules/filter_products.html.haml b/app/assets/javascripts/templates/admin/tag_rules/filter_products.html.haml
new file mode 100644
index 0000000000..0429dd7cbd
--- /dev/null
+++ b/app/assets/javascripts/templates/admin/tag_rules/filter_products.html.haml
@@ -0,0 +1,27 @@
+%div
+  %input{ type: "hidden",
+    id: "enterprise_tag_rules_attributes_{{tagGroup.startIndex + $index}}_id",
+    name: "enterprise[tag_rules_attributes][{{tagGroup.startIndex + $index}}][id]",
+    ng: { value: "rule.id" } }
+
+  %input{ type: "hidden",
+    id: "enterprise_tag_rules_attributes_{{tagGroup.startIndex + $index}}_type",
+    name: "enterprise[tag_rules_attributes][{{tagGroup.startIndex + $index}}][type]",
+    value: "TagRule::FilterProducts" }
+
+  %input{ type: "hidden",
+    id: "enterprise_tag_rules_attributes_{{tagGroup.startIndex + $index}}_preferred_customer_tags",
+    name: "enterprise[tag_rules_attributes][{{tagGroup.startIndex + $index}}][preferred_customer_tags]",
+    ng: { value: "rule.preferred_customer_tags" } }
+
+  %input{ type: "hidden",
+    id: "enterprise_tag_rules_attributes_{{tagGroup.startIndex + $index}}_preferred_variant_tags",
+    name: "enterprise[tag_rules_attributes][{{tagGroup.startIndex + $index}}][preferred_variant_tags]",
+    ng: { value: "rule.preferred_customer_tags" } }
+
+  %span.text-normal {{ $index + 1 }}. Variants with matching tags are
+  %input.light.ofn-select2{ id: "enterprise_tag_rules_attributes_{{tagGroup.startIndex + $index}}_preferred_matched_variants_visibility",
+    name: "enterprise[tag_rules_attributes][{{tagGroup.startIndex + $index}}][preferred_matched_variants_visibility]",
+    ng: { model: "rule.preferred_matched_variants_visibility"},
+    data: 'visibilityOptions', "min-search" => 5 }
+  -# %tags-with-translation{ object: "rule", "tags-attr" => "shipping_method_tags", "tag-list-attr" => "preferred_shipping_method_tags" }
diff --git a/app/serializers/api/admin/tag_rule_serializer.rb b/app/serializers/api/admin/tag_rule_serializer.rb
index ac333c23c6..c8fdd58c44 100644
--- a/app/serializers/api/admin/tag_rule_serializer.rb
+++ b/app/serializers/api/admin/tag_rule_serializer.rb
@@ -24,4 +24,12 @@ module Api::Admin::TagRule
       object.preferred_shipping_method_tags.split(",")
     end
   end
+
+  class FilterProductsSerializer < BaseSerializer
+    attributes :preferred_matched_variants_visibility, :variant_tags
+
+    def variant_tags
+      object.preferred_variant_tags.split(",")
+    end
+  end
 end
diff --git a/app/views/admin/enterprises/form/_tag_rules.html.haml b/app/views/admin/enterprises/form/_tag_rules.html.haml
index 4ed9aeb5c1..37bb699646 100644
--- a/app/views/admin/enterprises/form/_tag_rules.html.haml
+++ b/app/views/admin/enterprises/form/_tag_rules.html.haml
@@ -25,6 +25,7 @@
             %td
               %discount-order{ ng: { if: "::rule.type == 'TagRule::DiscountOrder'" } }
               %filter-shipping-methods{ ng: { if: "::rule.type == 'TagRule::FilterShippingMethods'" } }
+              %filter-products{ ng: { if: "::rule.type == 'TagRule::FilterProducts'" } }
             %td.actions
               %a{ ng: { click: "deleteTagRule(tagGroup, rule)" }, :class => "delete-tag-rule icon-trash no-text" }
         .add_rule.text-center
diff --git a/spec/features/admin/tag_rules_spec.rb b/spec/features/admin/tag_rules_spec.rb
index e91215a21d..af079d3431 100644
--- a/spec/features/admin/tag_rules_spec.rb
+++ b/spec/features/admin/tag_rules_spec.rb
@@ -22,13 +22,19 @@ feature 'Tag Rules', js: true do
       find(:css, "tags-input .tags input").set "volunteer\n"
 
       # New FilterShippingMethods Rule
+      expect(page).to have_content 'No rules apply to this tag yet'
       click_button '+ Add A New Rule'
-      select2_select 'Show/Hide shipping methods', from: 'rule_type_selector'
+      select2_select 'Show or Hide shipping methods at checkout', from: 'rule_type_selector'
       click_button "Add Rule"
       select2_select "NOT VISIBLE", from: "enterprise_tag_rules_attributes_0_preferred_matched_shipping_methods_visibility"
 
+      # New FilterProducts Rule
+      click_button '+ Add A New Rule'
+      select2_select 'Show or Hide variants in my shop', from: 'rule_type_selector'
+      click_button "Add Rule"
+      select2_select "VISIBLE", from: "enterprise_tag_rules_attributes_1_preferred_matched_variants_visibility"
+
       # New DiscountOrder Rule
-      # expect(page).to have_content 'No rules apply to this tag yet'
       # click_button '+ Add A New Rule'
       # select2_select 'Apply a discount to orders', from: 'rule_type_selector'
       # click_button "Add Rule"
@@ -44,12 +50,18 @@ feature 'Tag Rules', js: true do
       expect(tag_rule.preferred_customer_tags).to eq "volunteer"
       expect(tag_rule.preferred_shipping_method_tags).to eq "volunteer"
       expect(tag_rule.preferred_matched_shipping_methods_visibility).to eq "hidden"
+
+      tag_rule = TagRule::FilterProducts.last
+      expect(tag_rule.preferred_customer_tags).to eq "volunteer"
+      expect(tag_rule.preferred_variant_tags).to eq "volunteer"
+      expect(tag_rule.preferred_matched_variants_visibility).to eq "visible"
     end
   end
 
   context "updating" do
     let!(:do_tag_rule) { create(:tag_rule, enterprise: enterprise, preferred_customer_tags: "member" ) }
     let!(:fsm_tag_rule) { create(:filter_shipping_methods_tag_rule, enterprise: enterprise, preferred_matched_shipping_methods_visibility: "hidden", preferred_customer_tags: "member" ) }
+    let!(:fp_tag_rule) { create(:filter_products_tag_rule, enterprise: enterprise, preferred_matched_variants_visibility: "visible", preferred_customer_tags: "member" ) }
 
     before do
       login_to_admin_section
@@ -72,6 +84,10 @@ feature 'Tag Rules', js: true do
       expect(page).to have_select2 "enterprise_tag_rules_attributes_1_preferred_matched_shipping_methods_visibility", selected: 'NOT VISIBLE'
       select2_select 'VISIBLE', from: "enterprise_tag_rules_attributes_1_preferred_matched_shipping_methods_visibility"
 
+      # FilterProducts rule
+      expect(page).to have_select2 "enterprise_tag_rules_attributes_2_preferred_matched_variants_visibility", selected: 'VISIBLE'
+      select2_select 'NOT VISIBLE', from: "enterprise_tag_rules_attributes_2_preferred_matched_variants_visibility"
+
       click_button 'Update'
 
       # DiscountOrder rule
@@ -82,6 +98,11 @@ feature 'Tag Rules', js: true do
       expect(fsm_tag_rule.preferred_customer_tags).to eq "member,volunteer"
       expect(fsm_tag_rule.preferred_shipping_method_tags).to eq "member,volunteer"
       expect(fsm_tag_rule.preferred_matched_shipping_methods_visibility).to eq "visible"
+
+      # FilterProducts rule
+      expect(fp_tag_rule.preferred_customer_tags).to eq "member,volunteer"
+      expect(fp_tag_rule.preferred_variant_tags).to eq "member,volunteer"
+      expect(fp_tag_rule.preferred_matched_variants_visibility).to eq "hidden"
     end
   end