diff --git a/app/models/spree/product.rb b/app/models/spree/product.rb
index 3d858a1272..51c52d451f 100755
--- a/app/models/spree/product.rb
+++ b/app/models/spree/product.rb
@@ -76,11 +76,11 @@ module Spree
     }
 
     delegate_belongs_to :master, :images, :sku, :unit_value, :unit_description
-    delegate :images_attributes=, :display_as=, to: :master
+    delegate :images_attributes=, to: :master
 
-    # Transient attribute used temporarily when creating a new product,
-    # this value is persisted on the product's variant
-    attr_accessor :price
+    # Transient attributes used temporarily when creating a new product,
+    # these values are persisted on the product's variant
+    attr_accessor :price, :display_as
 
     after_create :set_master_variant_defaults
     after_save :save_master
@@ -395,6 +395,7 @@ module Spree
       variant.product = self
       variant.is_master = false
       variant.price = price
+      variant.display_as = display_as
       variants << variant
     end
 
diff --git a/app/views/spree/admin/products/_display_as.html.haml b/app/views/spree/admin/products/_display_as.html.haml
index 9a98e660c4..c0719e97f8 100644
--- a/app/views/spree/admin/products/_display_as.html.haml
+++ b/app/views/spree/admin/products/_display_as.html.haml
@@ -1,4 +1,4 @@
 .six.columns.omega{ "ng-if" => "product.variant_unit_with_scale != 'items'" }
   = f.field_container :display_as do
     = f.label :product_display_as, t('.display_as')
-    %input#product_display_as.fullwidth{name: "product[display_as]", placeholder: "{{ placeholder_text }}", type: "text", value: @product.master.display_as}
+    %input#product_display_as.fullwidth{name: "product[display_as]", placeholder: "{{ placeholder_text }}", type: "text", value: @product.display_as}