diff --git a/app/models/enterprise.rb b/app/models/enterprise.rb
index ea1724f20a..024bc04d9a 100644
--- a/app/models/enterprise.rb
+++ b/app/models/enterprise.rb
@@ -80,6 +80,8 @@ class Enterprise < ActiveRecord::Base
   before_validation :set_unused_address_fields
   after_validation :geocode_address
 
+  before_save :check_instagram_pattern
+
   after_touch :touch_distributors
   after_create :set_default_contact
   after_create :relate_to_owners_enterprises
@@ -425,4 +427,9 @@ class Enterprise < ActiveRecord::Base
       where('enterprises.id != ?', self.id).
       each(&:touch)
   end
+
+  def check_instagram_pattern
+    return if self.instagram.blank? || self.instagram.exclude?('www.instagram.com')
+    self.instagram = "@#{self.instagram.split('/').last}"
+  end
 end