diff --git a/app/views/producers/signup.html.haml b/app/views/producers/signup.html.haml
index e83e53b0bc..77a5ef79c0 100644
--- a/app/views/producers/signup.html.haml
+++ b/app/views/producers/signup.html.haml
@@ -1,12 +1,48 @@
-
-
-.row
-  .small-12.columns.text-center
-    %h1 Producers Signup
-    %h2
-      = t :producers
-    %h5 Want to join the Open Food Network?
-    %br
-    %a.neutral-btn.turquoise{href: "/register"}
-      Register now
-      %i.ofn-i_007-caret-right
\ No newline at end of file
+#panes
+  #producer-signup.pane
+    .row
+      .small-12.medium-6.medium-offset-3.columns.text-center
+        %h2 Food producers, unstoppable.
+        %p.text-big Some nice warm intro text. If you're not sure yet, why would you want to be part of OFN Australia? All the warm fuzzies go here. 
+        %br
+        %hr
+        %br
+        %h4 Ready to join OFN Australia?
+        %p.text-big Start by creating your profile:
+        %a.neutral-btn.light{href: "/register"}
+          Join now
+          %i.ofn-i_054-point-right
+  .pane
+    .row
+      .small-12.medium-8.medium-offset-2.columns.text-center
+        %h2 Pricing
+        %p.text-big 
+          If there is a time-sensitive offer you can write it here
+          %br
+          e.g. Sign up before 30th June for an extra month free! 
+        %br
+        %table{style: "width:100%;"}
+          %tr
+            %td 
+              %h5 Pricing
+            %td
+              %h5 Option 1
+            %td
+              %h5 Option 2
+            %td
+              %h5 Option 3
+          %tr
+            %td
+            %td
+            %td
+            %td
+          %tr
+            %td
+            %td
+            %td
+            %td
+          %tr
+            %td
+            %td
+            %td
+            %td