diff --git a/app/helpers/spree/admin/base_helper.rb b/app/helpers/spree/admin/base_helper.rb
index 5615d4d62a..de2173c674 100644
--- a/app/helpers/spree/admin/base_helper.rb
+++ b/app/helpers/spree/admin/base_helper.rb
@@ -110,12 +110,12 @@ module Spree
 
         object.preferences.keys.map { |key|
           preference_label = form.label("preferred_#{key}",
-                                        Spree.t(key.to_s.gsub("_from_list", "")) + ": ").html_safe
+                                        Spree.t(key.to_s.gsub("_from_list", "")) + ": ")
           preference_field = preference_field_for(
             form,
             "preferred_#{key}",
             { type: object.preference_type(key) }, object
-          ).html_safe
+          )
           { label: preference_label, field: preference_field }
         }
       end