diff --git a/app/controllers/api/enterprises_controller.rb b/app/controllers/api/enterprises_controller.rb
index 76320b0750..b1570fb0d1 100644
--- a/app/controllers/api/enterprises_controller.rb
+++ b/app/controllers/api/enterprises_controller.rb
@@ -3,6 +3,7 @@ module Api
 
     before_filter :override_owner, only: [:create, :update]
     before_filter :check_type, only: :update
+    before_filter :override_sells, only: [:create, :update]
     respond_to :json
 
     def managed
@@ -59,5 +60,9 @@ module Api
     def check_type
       params[:enterprise].delete :type unless current_api_user.admin?
     end
+
+    def override_sells
+      params[:enterprise][:sells] = 'unspecified'
+    end
   end
 end
diff --git a/spec/features/consumer/registration_spec.rb b/spec/features/consumer/registration_spec.rb
index ea09450467..354a5c37eb 100644
--- a/spec/features/consumer/registration_spec.rb
+++ b/spec/features/consumer/registration_spec.rb
@@ -51,7 +51,7 @@ feature "Registration", js: true do
       expect(page).to have_content 'Nice one!'
       e = Enterprise.find_by_name('My Awesome Enterprise')
       expect(e.address.address1).to eq "123 Abc Street"
-      expect(e.sells).to eq "none"
+      expect(e.sells).to eq "unspecified"
       expect(e.is_primary_producer).to eq true
       expect(e.contact).to eq "Saskia Munroe"