diff --git a/lib/open_food_network/feature_toggle.rb b/lib/open_food_network/feature_toggle.rb
index 298008615e..5fb2b1227f 100644
--- a/lib/open_food_network/feature_toggle.rb
+++ b/lib/open_food_network/feature_toggle.rb
@@ -38,9 +38,6 @@ module OpenFoodNetwork
       "vouchers" => <<~DESC,
         Add voucher functionality. Voucher can be managed via Enterprise settings.
       DESC
-      "white_label" => <<~DESC,
-        Customize shopfront (shop, cart, checkout) and emails without OFN branding.
-      DESC
       "invoices" => <<~DESC,
         Preserve the state of generated invoices and enable multiple invoice numbers instead of only one live-updating invoice.
       DESC