diff --git a/config/initializers/flipper.rb b/config/initializers/flipper.rb
index 446ac3ee70..77dbce2de3 100644
--- a/config/initializers/flipper.rb
+++ b/config/initializers/flipper.rb
@@ -18,7 +18,14 @@ Flipper.configure do |flipper|
   end
 end
 
-Flipper.register(:admins) { |actor| actor.respond_to?(:admin?) && actor.admin? }
+# Groups
+Flipper.register(:admins) do |actor|
+  actor.respond_to?(:admin?) && actor.admin?
+end
+Flipper.register(:new_2024_07_03) do |actor|
+  actor.respond_to?(:created_at?) && actor.created_at >= "2024-07-03".to_time
+end
+
 Flipper::UI.configure do |config|
   config.descriptions_source = ->(_keys) do
     # return has to be hash of {String key => String description}
diff --git a/db/migrate/20240625024328_activate_admin_style_v3_for_new_users.rb b/db/migrate/20240625024328_activate_admin_style_v3_for_new_users.rb
new file mode 100644
index 0000000000..55fb41febd
--- /dev/null
+++ b/db/migrate/20240625024328_activate_admin_style_v3_for_new_users.rb
@@ -0,0 +1,5 @@
+class ActivateAdminStyleV3ForNewUsers < ActiveRecord::Migration[7.0]
+  def up
+    Flipper.enable_group(:admin_style_v3, :new_2024_07_03)
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 70feb4b8e7..ba68c5c4b6 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2024_05_29_081209) do
+ActiveRecord::Schema[7.0].define(version: 2024_06_25_024328) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_stat_statements"
   enable_extension "plpgsql"
diff --git a/spec/migrations/20240625024328_activate_admin_style_v3_for_new_users_spec.rb b/spec/migrations/20240625024328_activate_admin_style_v3_for_new_users_spec.rb
new file mode 100644
index 0000000000..31bf5d29ab
--- /dev/null
+++ b/spec/migrations/20240625024328_activate_admin_style_v3_for_new_users_spec.rb
@@ -0,0 +1,30 @@
+# frozen_string_literal: true
+
+require 'spec_helper'
+require_relative '../../db/migrate/20240625024328_activate_admin_style_v3_for_new_users'
+
+RSpec.describe ActivateAdminStyleV3ForNewUsers do
+  it "activates new product screen for new users" do
+    Timecop.freeze Time.zone.parse("2024-07-03") do
+      user_new = create(:user)
+
+      expect {
+        subject.up
+      }.to change {
+        OpenFoodNetwork::FeatureToggle.enabled?(:admin_style_v3, user_new)
+      }.to(true)
+    end
+  end
+
+  it "doesn't activate new product screen for old users" do
+    Timecop.freeze Time.zone.parse("2024-07-02") do
+      user_old = create(:user)
+
+      expect {
+        subject.up
+      }.not_to change {
+        OpenFoodNetwork::FeatureToggle.enabled?(:admin_style_v3, user_old)
+      }
+    end
+  end
+end