diff --git a/app/views/admin/products_v3/_table.html.haml b/app/views/admin/products_v3/_table.html.haml
index c849c072bb..750746ddc3 100644
--- a/app/views/admin/products_v3/_table.html.haml
+++ b/app/views/admin/products_v3/_table.html.haml
@@ -61,12 +61,12 @@
 
           - product.variants.each_with_index do |variant, variant_index|
             = form.fields_for("products][#{product_index}][variants_attributes][", variant, index: variant_index) do |variant_form|
-              %tr.condensed
+              %tr.condensed{ 'data-controller': "variant" }
                 = render partial: 'variant_row', locals: { variant:, f: variant_form }
 
           = form.fields_for("products][#{product_index}][variants_attributes][NEW_RECORD", product.variants.build) do |new_variant_form|
             %template{ 'data-nested-form-target': "template" }
-              %tr.condensed
+              %tr.condensed{ 'data-controller': "variant" }
                 = render partial: 'variant_row', locals: { variant: new_variant_form.object, f: new_variant_form }
 
           %tr{ 'data-nested-form-target': "target" }
diff --git a/app/webpacker/controllers/product_controller.js b/app/webpacker/controllers/product_controller.js
index cb66b34d65..942f3b02e1 100644
--- a/app/webpacker/controllers/product_controller.js
+++ b/app/webpacker/controllers/product_controller.js
@@ -32,5 +32,7 @@ export default class ProductController extends Controller {
       this.variantUnit.value = variant_unit_with_scale;
       this.variantUnitScale.value = "";
     }
+    this.variantUnit.dispatchEvent(new Event("change"));
+    this.variantUnitScale.dispatchEvent(new Event("change"));
   }
 }
diff --git a/app/webpacker/controllers/variant_controller.js b/app/webpacker/controllers/variant_controller.js
new file mode 100644
index 0000000000..f532009d8b
--- /dev/null
+++ b/app/webpacker/controllers/variant_controller.js
@@ -0,0 +1,63 @@
+import { Controller } from "stimulus";
+
+// Dynamically update related variant fields
+//
+export default class VariantController extends Controller {
+  connect() {
+    // Assuming these will be available on the variant soon, just a quick hack to find the product fields:
+    const product = this.element.closest("[data-record-id]");
+    this.variantUnit = product.querySelector('[name$="[variant_unit]"]');
+    this.variantUnitScale = product.querySelector('[name$="[variant_unit_scale]"]');
+    this.variantUnitName = product.querySelector('[name$="[variant_unit_name]"]');
+
+    this.unitValueWithDescription = this.element.querySelector(
+      '[name$="[unit_value_with_description]"]',
+    );
+    this.displayAs = this.element.querySelector('[name$="[display_as]"]');
+    this.unitToDisplay = this.element.querySelector('[name$="[unit_to_display]"]');
+
+    // on unit changed; update display_as:placeholder and unit_to_display
+    [this.variantUnit, this.variantUnitScale, this.variantUnitName].forEach((element) => {
+      element.addEventListener("change", this.#unitChanged.bind(this), { passive: true });
+    });
+
+    // on unit_value_with_description changed; update unit_value and unit_description
+    // on unit_value and/or unit_description changed; update display_as:placeholder and unit_to_display
+    this.unitValueWithDescription.addEventListener("input", this.#unitValueChanged.bind(this), {
+      passive: true,
+    });
+
+    // on display_as changed; update unit_to_display (how does this relate to unit_presentation?)
+    this.displayAs.addEventListener("input", this.#updateUnitDisplay.bind(this), { passive: true });
+  }
+
+  disconnect() {
+    // Make sure to clean up anything that happened outside
+  }
+
+  // private
+
+  // Extract variant_unit and variant_unit_scale from dropdown variant_unit_with_scale,
+  // and update hidden product fields
+  #unitChanged(event) {
+    //todo: deduplicate events.
+    //Hmm in hindsight the logic in product_controller should be inn this controller already. then we can do everything in one event, and store the generated name in an instance variable.
+    this.#updateUnitDisplay();
+  }
+
+  // Extract unit_value and unit_description from unit_value_with_description,
+  // and update hidden fields
+  #unitValueChanged(event) {
+    //todo: deduplicate events.
+    this.#updateUnitDisplay();
+  }
+
+  // Update display_as placeholder and unit_to_display
+  #updateUnitDisplay() {
+    // const unitDisplay = OptionValueNamer...
+    const unitDisplay =
+      this.unitValueWithDescription.value + " " + (this.variantUnitName.value || "~g"); //To Remove: DEMO only
+    this.displayAs.placeholder = unitDisplay;
+    this.unitToDisplay.textContent = this.displayAs.value || unitDisplay;
+  }
+}