diff --git a/app/assets/javascripts/templates/registration/about.html.haml b/app/assets/javascripts/templates/registration/about.html.haml
index 57f7c482e6..d014c96d90 100644
--- a/app/assets/javascripts/templates/registration/about.html.haml
+++ b/app/assets/javascripts/templates/registration/about.html.haml
@@ -28,8 +28,8 @@
         .row
           .small-12.columns
             %label{ for: 'enterprise_long_desc' } Long Description:
-            %textarea.chunky.small-12.columns{ id: 'enterprise_long_desc', placeholder: "We recommend keeping your description to under 600 characters or 150 words. Why? Cus people are lazy, and don't like to read too much text online. ;)", ng: { model: 'enterprise.long_description' } }
-            %small {{ enterprise.long_description.length }} characters used
+            %textarea.chunky.small-12.columns{ id: 'enterprise_long_desc',  rows: 6, placeholder: "This is your opportunity to tell the story of your enterprise - what makes you different and wonderful? We'd suggest keeping your description to under 600 characters or 150 words.", ng: { model: 'enterprise.long_description' } }
+            %small {{ enterprise.long_description.length }} characters / up to 600 recommended
       .small-12.large-4.columns
         .row
           .small-12.columns