diff --git a/app/components/confirm_modal_component.rb b/app/components/confirm_modal_component.rb
index ccd0c67797..8149a729e3 100644
--- a/app/components/confirm_modal_component.rb
+++ b/app/components/confirm_modal_component.rb
@@ -1,14 +1,29 @@
 # frozen_string_literal: true
 
 class ConfirmModalComponent < ModalComponent
-  def initialize(id:, confirm_actions: nil, reflex: nil, controller: nil, message: nil,
-                 confirm_reflexes: nil)
+  # @param actions_alignment_class [String] possible classes: 'justify-space-around', 'justify-end'
+  def initialize(
+    id:,
+    reflex: nil,
+    controller: nil,
+    message: nil,
+    confirm_actions: nil,
+    confirm_reflexes: nil,
+    confirm_button_class: :primary,
+    confirm_button_text: I18n.t('js.admin.modals.confirm'),
+    cancel_button_text: I18n.t('js.admin.modals.cancel'),
+    actions_alignment_class: 'justify-space-around'
+  )
     super(id:, close_button: true)
     @confirm_actions = confirm_actions
     @reflex = reflex
     @confirm_reflexes = confirm_reflexes
     @controller = controller
     @message = message
+    @confirm_button_class = confirm_button_class
+    @confirm_button_text = confirm_button_text
+    @cancel_button_text = cancel_button_text
+    @actions_alignment_class = actions_alignment_class
   end
 
   private
diff --git a/app/components/confirm_modal_component/confirm_modal_component.html.haml b/app/components/confirm_modal_component/confirm_modal_component.html.haml
index 1b3e1ff217..5fe1d1300b 100644
--- a/app/components/confirm_modal_component/confirm_modal_component.html.haml
+++ b/app/components/confirm_modal_component/confirm_modal_component.html.haml
@@ -5,6 +5,6 @@
 
     = render @message if @message
 
-    .modal-actions
-      %input{ class: "button icon-plus #{close_button_class}", type: 'button', value: t('js.admin.modals.cancel'), "data-action": "click->modal#close" }
-      %input{ class: "button icon-plus primary", type: 'button', value: t('js.admin.modals.confirm'), "data-action": @confirm_actions, "data-reflex": @confirm_reflexes }
+    %div{ class: "modal-actions #{@actions_alignment_class}" }
+      %input{ class: "button icon-plus #{close_button_class}", type: 'button', value: @cancel_button_text, "data-action": "click->modal#close" }
+      %input{ id: 'modal-confirm-button', class: "button icon-plus #{@confirm_button_class}", type: 'button', value: @confirm_button_text, "data-action": @confirm_actions, "data-reflex": @confirm_reflexes }
diff --git a/app/components/confirm_modal_component/confirm_modal_component.scss b/app/components/confirm_modal_component/confirm_modal_component.scss
index ccbf18169c..2c54031f32 100644
--- a/app/components/confirm_modal_component/confirm_modal_component.scss
+++ b/app/components/confirm_modal_component/confirm_modal_component.scss
@@ -1,4 +1,22 @@
 .modal-actions {
   display: flex;
-  justify-content: space-around;
+
+  &.justify-space-around {
+    justify-content: space-around;
+  }
+
+  &.justify-end {
+    justify-content: flex-end;
+    input[type="button"] {
+      margin: 0 5px;
+    }
+
+    @media only screen and (max-width: 1024px) {
+      flex-direction: column;
+      justify-content: space-around;
+      input[type="button"] {
+        margin: 5px 0;
+      }
+    }
+  }
 }
diff --git a/app/components/help_modal_component/help_modal_component.scss b/app/components/help_modal_component/help_modal_component.scss
index 48f6255a2e..d323b47992 100644
--- a/app/components/help_modal_component/help_modal_component.scss
+++ b/app/components/help_modal_component/help_modal_component.scss
@@ -2,6 +2,9 @@
   visibility: visible;
   position: fixed;
   top: 3em;
+  &.in {
+    padding: 1.2rem;
+  }
 }
 
 /* prevent arrow on selected admin menu item appearing above modal */
diff --git a/app/reflexes/products_reflex.rb b/app/reflexes/products_reflex.rb
index 4154a7b61f..711f4a577c 100644
--- a/app/reflexes/products_reflex.rb
+++ b/app/reflexes/products_reflex.rb
@@ -6,20 +6,20 @@ class ProductsReflex < ApplicationReflex
   before_reflex :init_filters_params, :init_pagination_params
 
   def fetch
-    fetch_and_render_products
+    fetch_and_render_products_with_flash
   end
 
   def change_per_page
     @per_page = element.value.to_i
     @page = 1
 
-    fetch_and_render_products
+    fetch_and_render_products_with_flash
   end
 
   def filter
     @page = 1
 
-    fetch_and_render_products
+    fetch_and_render_products_with_flash
   end
 
   def clear_search
@@ -28,7 +28,7 @@ class ProductsReflex < ApplicationReflex
     @category_id = nil
     @page = 1
 
-    fetch_and_render_products
+    fetch_and_render_products_with_flash
   end
 
   def bulk_update
@@ -46,6 +46,34 @@ class ProductsReflex < ApplicationReflex
     render_products_form_with_flash
   end
 
+  def delete_product
+    id = current_id_from_element(element)
+    product = product_finder(id).find_product
+    authorize! :delete, product
+
+    if product.destroy
+      flash[:success] = I18n.t('admin.products_v3.delete_product.success')
+    else
+      flash[:error] = I18n.t('admin.products_v3.delete_product.error')
+    end
+
+    fetch_and_render_products_with_flash
+  end
+
+  def delete_variant
+    id = current_id_from_element(element)
+    variant = Spree::Variant.active.find(id)
+    authorize! :delete, variant
+
+    if VariantDeleter.new.delete(variant)
+      flash[:success] = I18n.t('admin.products_v3.delete_variant.success')
+    else
+      flash[:error] = I18n.t('admin.products_v3.delete_variant.error')
+    end
+
+    fetch_and_render_products_with_flash
+  end
+
   private
 
   def init_filters_params
@@ -63,7 +91,7 @@ class ProductsReflex < ApplicationReflex
     @per_page = element.dataset.perpage || params[:_per_page] || 15
   end
 
-  def fetch_and_render_products
+  def fetch_and_render_products_with_flash
     fetch_products
     render_products
   end
@@ -74,7 +102,8 @@ class ProductsReflex < ApplicationReflex
       html: render(partial: "admin/products_v3/content",
                    locals: { products: @products, pagy: @pagy, search_term: @search_term,
                              producer_options: producers, producer_id: @producer_id,
-                             category_options: categories, category_id: @category_id })
+                             category_options: categories, category_id: @category_id,
+                             flashes: flash })
     ).broadcast
 
     cable_ready.replace_state(
@@ -195,4 +224,12 @@ class ProductsReflex < ApplicationReflex
     params.permit(products: ::PermittedAttributes::Product.attributes)
       .to_h.with_indifferent_access
   end
+
+  def product_finder(id)
+    ProductScopeQuery.new(current_user, { id: })
+  end
+
+  def current_id_from_element(element)
+    element.dataset.current_id
+  end
 end
diff --git a/app/views/admin/products_v3/_content.html.haml b/app/views/admin/products_v3/_content.html.haml
index 0cda71ff9a..b805747b71 100644
--- a/app/views/admin/products_v3/_content.html.haml
+++ b/app/views/admin/products_v3/_content.html.haml
@@ -1,6 +1,7 @@
 #products-content
   .container
     .sixteen.columns
+      = render partial: 'admin/shared/flashes', locals: { flashes: } if defined? flashes
       = render partial: 'filters', locals: { search_term: search_term,
                                               producer_id: producer_id,
                                               producer_options: producer_options,
diff --git a/app/views/admin/products_v3/_delete_modal.html.haml b/app/views/admin/products_v3/_delete_modal.html.haml
new file mode 100644
index 0000000000..40b6fbd32d
--- /dev/null
+++ b/app/views/admin/products_v3/_delete_modal.html.haml
@@ -0,0 +1,16 @@
+-# object_type can be 'variant' or 'product'
+- base_translation_key = ".delete_#{object_type}_modal"
+- delete_modal = ConfirmModalComponent.new(id: "#{object_type}-delete-modal",
+      confirm_button_text: t("#{base_translation_key}.confirmation_text"),
+      cancel_button_text: t("#{base_translation_key}.cancellation_text"),
+      confirm_button_class: :red,
+      actions_alignment_class: 'justify-end',
+      confirm_reflexes: "click->products#delete_#{object_type}",
+      confirm_actions: "click->modal#close",
+    )
+= render delete_modal do
+  %h2.margin-bottom-20.black-text
+    = t("#{base_translation_key}.heading")
+  %p
+    = t("#{base_translation_key}.prompt")
+  .margin-bottom-50
diff --git a/app/views/admin/products_v3/_table.html.haml b/app/views/admin/products_v3/_table.html.haml
index 0462529857..e34c4b786d 100644
--- a/app/views/admin/products_v3/_table.html.haml
+++ b/app/views/admin/products_v3/_table.html.haml
@@ -70,6 +70,10 @@
               = render(VerticalEllipsisMenu::Component.new) do
                 = link_to t('admin.products_page.actions.edit'), edit_admin_product_path(product)
                 = link_to t('admin.products_page.actions.clone'), clone_admin_product_path(product)
+                %a{ "data-controller": "modal-link", "data-action": "click->modal-link#setModalDataSetOnConfirm click->modal-link#open",
+                    "data-modal-link-target-value": "product-delete-modal", "class": "delete",
+                    "data-modal-link-modal-dataset-value": {'data-current-id': product.id}.to_json }
+                  = t('admin.products_page.actions.delete')
 
           - product.variants.each_with_index do |variant, variant_index|
             = form.fields_for("products][#{product_index}][variants_attributes][", variant, variant_index:) do |variant_form|
@@ -108,3 +112,8 @@
                 %td.align-right
                   = render(VerticalEllipsisMenu::Component.new) do
                     = link_to t('admin.products_page.actions.edit'), edit_admin_product_variant_path(product, variant)
+                    - if product.variants.size > 1
+                      %a{ "data-controller": "modal-link", "data-action": "click->modal-link#setModalDataSetOnConfirm click->modal-link#open",
+                          "data-modal-link-target-value": "variant-delete-modal", "class": "delete",
+                          "data-modal-link-modal-dataset-value": {'data-current-id': variant.id}.to_json }
+                        = t('admin.products_page.actions.delete')
diff --git a/app/views/admin/products_v3/index.html.haml b/app/views/admin/products_v3/index.html.haml
index 82a4e5f38e..a7833c22df 100644
--- a/app/views/admin/products_v3/index.html.haml
+++ b/app/views/admin/products_v3/index.html.haml
@@ -17,3 +17,5 @@
       .spinner
       = t('.loading')
   #products-content
+  - %w[product variant].each do |object_type|
+    = render partial: 'delete_modal', locals: { object_type: }
diff --git a/app/webpacker/controllers/modal_link_controller.js b/app/webpacker/controllers/modal_link_controller.js
index d4f58fb546..9eb765c35f 100644
--- a/app/webpacker/controllers/modal_link_controller.js
+++ b/app/webpacker/controllers/modal_link_controller.js
@@ -1,7 +1,7 @@
 import { Controller } from "stimulus";
 
 export default class extends Controller {
-  static values = { target: String };
+  static values = { target: String, modalDataset: Object };
 
   open() {
     let modal = document.getElementById(this.targetValue);
@@ -12,6 +12,21 @@ export default class extends Controller {
     modalController.open();
   }
 
+  setModalDataSetOnConfirm(event) {
+    try {
+      const modalId = this.targetValue;
+      const moodalConfirmButtonQuery = `#${modalId} #modal-confirm-button`;
+      const confirmButton = document.querySelector(moodalConfirmButtonQuery);
+      Object.keys(this.modalDatasetValue).forEach((datasetKey) => {
+        confirmButton.setAttribute(datasetKey, this.modalDatasetValue[datasetKey]);
+      });
+    } catch (e) {
+      // In case of any type of error in setting the dataset value, stop the further actions i.e. opening the modal
+      event.stopImmediatePropagation();
+      throw e;
+    }
+  }
+
   getIdentifier() {
     return "modal";
   }
diff --git a/app/webpacker/controllers/products_controller.js b/app/webpacker/controllers/products_controller.js
index c8a1dc6963..6fe8662f50 100644
--- a/app/webpacker/controllers/products_controller.js
+++ b/app/webpacker/controllers/products_controller.js
@@ -2,6 +2,7 @@ import ApplicationController from "./application_controller";
 
 export default class extends ApplicationController {
   static targets = ["loading"];
+  static values = { currentId: Number };
 
   connect() {
     super.connect();
diff --git a/app/webpacker/css/admin_v3/shared/layout.scss b/app/webpacker/css/admin_v3/shared/layout.scss
index 794e51f907..7950b4b711 100644
--- a/app/webpacker/css/admin_v3/shared/layout.scss
+++ b/app/webpacker/css/admin_v3/shared/layout.scss
@@ -131,3 +131,9 @@
     display: none;
   }
 }
+
+// Text Colors
+.black-text {
+  color: $near-black
+}
+//------------
diff --git a/config/locales/en.yml b/config/locales/en.yml
index ef1f1f4595..5a3e560e96 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -580,6 +580,7 @@ en:
       actions:
         edit: Edit
         clone: Clone
+        delete: Delete
     adjustments:
       skipped_changing_canceled_order: "You can't change a cancelled order."
     # Common properties / models
@@ -818,6 +819,17 @@ en:
         header:
           title: Bulk Edit Products
         loading: Loading your products
+      delete_modal:
+        delete_product_modal:
+          heading: "Delete product"
+          prompt: "This will permanently remove it from your list."
+          confirmation_text: "Delete product"
+          cancellation_text: "Keep product"
+        delete_variant_modal:
+          heading: "Delete variant"
+          prompt: "This will permanently remove it from your list."
+          confirmation_text: "Delete variant"
+          cancellation_text: "Keep variant"
       sort:
         pagination:
           total_html: "<strong>%{total} products</strong> found for your search criteria. Showing %{from} to %{to}."
@@ -856,6 +868,12 @@ en:
         reset: Discard changes
       bulk_update:
         success: Changes saved
+      delete_product:
+        success: Successfully deleted the product
+        error: Unable to delete the product
+      delete_variant:
+        success: Successfully deleted the variant
+        error: Unable to delete the variant
     product_import:
       title: Product Import
       file_not_found: File not found or could not be opened
diff --git a/spec/reflexes/products_reflex_spec.rb b/spec/reflexes/products_reflex_spec.rb
index a79b32b326..fa87b367e4 100644
--- a/spec/reflexes/products_reflex_spec.rb
+++ b/spec/reflexes/products_reflex_spec.rb
@@ -160,6 +160,80 @@ describe ProductsReflex, type: :reflex, feature: :admin_style_v3 do
       end
     end
   end
+
+  describe '#delete_product' do
+    let(:product) { create(:simple_product) }
+    let(:action_name) { :delete_product }
+
+    subject { build_reflex(method_name: action_name, **context) }
+
+    before { subject.element.dataset.current_id = product.id }
+
+    context 'given that the current user is admin' do
+      let(:current_user) { create(:admin_user) }
+
+      it 'should successfully delete the product' do
+        subject.run(action_name)
+        product.reload
+        expect(product.deleted_at).not_to be_nil
+        expect(flash[:success]).to eq('Successfully deleted the product')
+      end
+
+      it 'should be failed to delete the product' do
+        # mock db query failure
+        allow_any_instance_of(Spree::Product).to receive(:destroy).and_return(false)
+        subject.run(action_name)
+        product.reload
+        expect(product.deleted_at).to be_nil
+        expect(flash[:error]).to eq('Unable to delete the product')
+      end
+    end
+
+    context 'given that the current user is not admin' do
+      let(:current_user) { create(:user) }
+
+      it 'should raise the access denied exception' do
+        expect { subject.run(action_name) }.to raise_exception(CanCan::AccessDenied)
+      end
+    end
+  end
+
+  describe '#delete_variant' do
+    let(:variant) { create(:variant) }
+    let(:action_name) { :delete_variant }
+
+    subject { build_reflex(method_name: action_name, **context) }
+
+    before { subject.element.dataset.current_id = variant.id }
+
+    context 'given that the current user is admin' do
+      let(:current_user) { create(:admin_user) }
+
+      it 'should successfully delete the variant' do
+        subject.run(action_name)
+        variant.reload
+        expect(variant.deleted_at).not_to be_nil
+        expect(flash[:success]).to eq('Successfully deleted the variant')
+      end
+
+      it 'should be failed to delete the product' do
+        # mock db query failure
+        allow_any_instance_of(Spree::Variant).to receive(:destroy).and_return(false)
+        subject.run(action_name)
+        variant.reload
+        expect(variant.deleted_at).to be_nil
+        expect(flash[:error]).to eq('Unable to delete the variant')
+      end
+    end
+
+    context 'given that the current user is not admin' do
+      let(:current_user) { create(:user) }
+
+      it 'should raise the access denied exception' do
+        expect { subject.run(action_name) }.to raise_exception(CanCan::AccessDenied)
+      end
+    end
+  end
 end
 
 # Build and run a reflex using the context
diff --git a/spec/system/admin/products_v3/products_spec.rb b/spec/system/admin/products_v3/products_spec.rb
index c34e40b934..f62be46a48 100644
--- a/spec/system/admin/products_v3/products_spec.rb
+++ b/spec/system/admin/products_v3/products_spec.rb
@@ -410,6 +410,181 @@ describe 'As an admin, I can see the new product page', feature: :admin_style_v3
     end
   end
 
+  describe "Deleting Feature" do
+    let!(:product_a) { create(:simple_product, name: "Apples", sku: "APL-00") }
+    let(:delete_option_selector) { "a[data-controller='modal-link'].delete" }
+    let(:product_selector) { row_containing_name("Apples") }
+    let(:variant_selector) { row_containing_name("Medium box") }
+    let(:default_variant_selector) { "tr:has(input[aria-label=Price][value='#{product_a.price}'])" }
+
+    before do
+      visit admin_products_url
+    end
+
+    describe "Actions columns (delete)" do
+      it "shows an actions menu with a delete link when clicking on icon for product. " \
+         "doesn't show delete link for the single variant" do
+        within product_selector do
+          page.find(".vertical-ellipsis-menu").click
+          expect(page).to have_css(delete_option_selector)
+        end
+        page.find("div#content").click # to close the vertical actions menu
+
+        # to select the default variant
+        within default_variant_selector do
+          page.find(".vertical-ellipsis-menu").click
+          expect(page).to_not have_css(delete_option_selector)
+        end
+      end
+
+      it "shows an actions menu with a delete link when clicking on icon for variant" \
+         "if have multiple" do
+        create(:variant,
+               product: product_a,
+               display_name: "Medium box",
+               sku: "APL-01",
+               price: 5.25)
+
+        # to select the default variant
+        within default_variant_selector do
+          page.find(".vertical-ellipsis-menu").click
+          expect(page).to have_css(delete_option_selector)
+        end
+        page.find("div#content").click # to close the vertical actions menu
+
+        within variant_selector do
+          page.find(".vertical-ellipsis-menu").click
+          expect(page).to have_css(delete_option_selector)
+        end
+      end
+    end
+
+    describe "Delete Action" do
+      let!(:variant_a1) {
+        create(:variant,
+               product: product_a,
+               display_name: "Medium box",
+               sku: "APL-01",
+               price: 5.25)
+      }
+      let(:modal_selector) { "div[data-modal-target=modal]" }
+      let(:dismiss_button_selector) { "button[data-action='click->flash#close']" }
+
+      context "when 'keep product/variant' is selected" do
+        it 'should not delete the product/variant' do
+          # Keep Product
+          within product_selector do
+            page.find(".vertical-ellipsis-menu").click
+            page.find(delete_option_selector).click
+          end
+          keep_button_selector = "input[type=button][value='Keep product']"
+          within modal_selector do
+            page.find(keep_button_selector).click
+          end
+
+          expect(page).to_not have_selector(modal_selector)
+          expect(page).to have_selector(product_selector)
+
+          # Keep Variant
+          within variant_selector do
+            page.find(".vertical-ellipsis-menu").click
+            page.find(delete_option_selector).click
+          end
+          keep_button_selector = "input[type=button][value='Keep variant']"
+          within modal_selector do
+            page.find(keep_button_selector).click
+          end
+
+          expect(page).to_not have_selector(modal_selector)
+          expect(page).to have_selector(variant_selector)
+        end
+      end
+
+      context "when 'delete product/variant' is selected" do
+        let(:success_flash_message_selector) { "div.flash.success" }
+        let(:error_flash_message_selector) { "div.flash.error" }
+        it 'should successfully delete the product/variant' do
+          # Delete Variant
+          within variant_selector do
+            page.find(".vertical-ellipsis-menu").click
+            page.find(delete_option_selector).click
+          end
+
+          delete_button_selector = "input[type=button][value='Delete variant']"
+          within modal_selector do
+            page.find(delete_button_selector).click
+          end
+
+          expect(page).to_not have_selector(modal_selector)
+          # Make sure the products loading spinner is hidden
+          wait_for_class('.spinner-overlay', 'hidden')
+          expect(page).to_not have_selector(variant_selector)
+          within success_flash_message_selector do
+            expect(page).to have_content("Successfully deleted the variant")
+            page.find(dismiss_button_selector).click
+          end
+
+          # Delete product
+          within product_selector do
+            page.find(".vertical-ellipsis-menu").click
+            page.find(delete_option_selector).click
+          end
+          delete_button_selector = "input[type=button][value='Delete product']"
+          within modal_selector do
+            page.find(delete_button_selector).click
+          end
+          expect(page).to_not have_selector(modal_selector)
+          # Make sure the products loading spinner is hidden
+          wait_for_class('.spinner-overlay', 'hidden')
+          expect(page).to_not have_selector(product_selector)
+          within success_flash_message_selector do
+            expect(page).to have_content("Successfully deleted the product")
+          end
+        end
+
+        it 'should be failed to delete the product/variant' do
+          allow_any_instance_of(Spree::Product).to receive(:destroy).and_return(false)
+          allow_any_instance_of(Spree::Variant).to receive(:destroy).and_return(false)
+
+          # Delete Variant
+          within variant_selector do
+            page.find(".vertical-ellipsis-menu").click
+            page.find(delete_option_selector).click
+          end
+
+          delete_button_selector = "input[type=button][value='Delete variant']"
+          within modal_selector do
+            page.find(delete_button_selector).click
+          end
+
+          expect(page).to_not have_selector(modal_selector)
+          sleep(0.5) # delay for loading spinner to complete
+          expect(page).to have_selector(variant_selector)
+          within error_flash_message_selector do
+            expect(page).to have_content("Unable to delete the variant")
+            page.find(dismiss_button_selector).click
+          end
+
+          # Delete product
+          within product_selector do
+            page.find(".vertical-ellipsis-menu").click
+            page.find(delete_option_selector).click
+          end
+          delete_button_selector = "input[type=button][value='Delete product']"
+          within modal_selector do
+            page.find(delete_button_selector).click
+          end
+          expect(page).to_not have_selector(modal_selector)
+          sleep(0.5) # delay for loading spinner to complete
+          expect(page).to have_selector(product_selector)
+          within error_flash_message_selector do
+            expect(page).to have_content("Unable to delete the product")
+          end
+        end
+      end
+    end
+  end
+
   def create_products(amount)
     amount.times do |i|
       create(:simple_product, name: "product #{i}")
@@ -450,4 +625,12 @@ describe 'As an admin, I can see the new product page', feature: :admin_style_v3
   def row_containing_name(value)
     "tr:has(input[aria-label=Name][value='#{value}'])"
   end
+
+  # Wait for an element with the given CSS selector and class to be present
+  def wait_for_class(selector, class_name)
+    max_wait_time = Capybara.default_max_wait_time
+    Timeout.timeout(max_wait_time) do
+      sleep(0.1) until page.has_css?(selector, class: class_name, visible: false)
+    end
+  end
 end