diff --git a/app/views/shared/menu/_alert.html.haml b/app/views/shared/menu/_alert.html.haml
index 3ce7da91f1..14e3ddef26 100644
--- a/app/views/shared/menu/_alert.html.haml
+++ b/app/views/shared/menu/_alert.html.haml
@@ -1,6 +1,6 @@
 .text-center.page-alert.fixed{ "ofn-page-alert" => true }
   .alert-box
-    %a.alert-cta{href: "http://www.openfoodnetwork.org", target: "_blank"}
+    %a.alert-cta{href: registration_path, target: "_blank"}
       %h6
         Interested in selling food on the Open Food Network?   
         %strong