diff --git a/app/models/enterprise.rb b/app/models/enterprise.rb
index bd49da2bdc..e08d508ad2 100644
--- a/app/models/enterprise.rb
+++ b/app/models/enterprise.rb
@@ -84,8 +84,8 @@ class Enterprise < ApplicationRecord
   has_one_attached :promo_image
   has_one_attached :terms_and_conditions
 
-  validates :logo, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml)\Z}
-  validates :promo_image, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml)\Z}
+  validates :logo, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml|webp)\Z}
+  validates :promo_image, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml|webp)\Z}
   validates :terms_and_conditions, content_type: {
     in: "application/pdf",
     message: I18n.t(:enterprise_terms_and_conditions_type_error),
diff --git a/app/models/enterprise_group.rb b/app/models/enterprise_group.rb
index 60d2516890..a791405965 100644
--- a/app/models/enterprise_group.rb
+++ b/app/models/enterprise_group.rb
@@ -28,8 +28,8 @@ class EnterpriseGroup < ApplicationRecord
   has_one_attached :logo
   has_one_attached :promo_image
 
-  validates :logo, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml)\Z}
-  validates :promo_image, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml)\Z}
+  validates :logo, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml|webp)\Z}
+  validates :promo_image, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml|webp)\Z}
 
   scope :by_position, -> { order('position ASC') }
   scope :on_front_page, -> { where(on_front_page: true) }
diff --git a/app/models/spree/image.rb b/app/models/spree/image.rb
index 25eca61bf8..4c28ed121a 100644
--- a/app/models/spree/image.rb
+++ b/app/models/spree/image.rb
@@ -11,7 +11,7 @@ module Spree
 
     has_one_attached :attachment
 
-    validates :attachment, attached: true, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml)\Z}
+    validates :attachment, attached: true, content_type: %r{\Aimage/(png|jpeg|gif|jpg|svg\+xml|webp)\Z}
     validate :no_attachment_errors
 
     def variant(name)
diff --git a/config/locales/en.yml b/config/locales/en.yml
index b13fc82203..0242152296 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -3926,7 +3926,7 @@ See the %{link} to find out more about %{sitename}'s features and to start using
           paypal:
             no_payment_via_admin_backend: Paypal payments cannot be captured in the Backoffice
       products:
-        image_upload_error: "The product image was not recognised. Please upload an image in PNG or JPG format."
+        image_upload_error: "Please upload the image in JPG, PNG, GIF, SVG or WEBP format."
         new:
           title: "New Product"
           new_product: "New Product"
diff --git a/spec/system/admin/products_spec.rb b/spec/system/admin/products_spec.rb
index abbc1963ca..0595ec2259 100644
--- a/spec/system/admin/products_spec.rb
+++ b/spec/system/admin/products_spec.rb
@@ -590,8 +590,8 @@ describe '
       attach_file('image_attachment', unsupported_image_file_path)
       click_button "Create"
 
-      expect(page).to have_text "The product image was not recognised."
-      expect(page).to have_text "Please upload an image in PNG or JPG format."
+      expect(page).to have_text "Attachment has an invalid content type"
+      expect(page).to have_text "Please upload the image in JPG, PNG, GIF, SVG or WEBP format."
     end
 
     it "deleting product images", js: true do