diff --git a/app/reflexes/products_reflex.rb b/app/reflexes/products_reflex.rb
index bc8bcd9081..b2c845d864 100644
--- a/app/reflexes/products_reflex.rb
+++ b/app/reflexes/products_reflex.rb
@@ -31,6 +31,24 @@ class ProductsReflex < ApplicationReflex
     fetch_and_render_products
   end
 
+  def bulk_update
+    product_set = product_set_from_params
+
+    product_set.collection.each { |p| authorize! :update, p }
+
+    if product_set.save
+      # flash[:success] = with_locale { I18n.t('.success') }
+      # morph_admin_flashes  # ERROR: selector morph type has already been set
+
+      fetch_and_render_products
+    elsif product_set.errors.present?
+      # todo: render form with error messages
+      render json: { errors: product_set.errors }, status: :bad_request
+    else
+      render body: nil, status: :internal_server_error
+    end
+  end
+
   private
 
   def init_filters_params
@@ -130,4 +148,37 @@ class ProductsReflex < ApplicationReflex
     url.query += "&_category_id=#{@category_id}" if @category_id.present?
     url.to_s
   end
+
+  # Similar to spree/admin/products_controller
+  def product_set_from_params
+    # Form field names:
+    #  '[products][<id>][name]'
+    #
+    # Resulting in params:
+    #     "products" => {
+    #       "<id>" =>  {
+    #         "name" => "Pommes",
+    #       }
+    #     }
+
+    # For ModelSet, we transform to:
+    # {
+    #   0=> {:id=>"7449", "name"=>"Pommes"}
+    # }
+    #
+    # TO Consider: We could actually rearrange the form to suit that format more directly. eg:
+    #   '[products][0][id]' (hidden field)
+    #   '[products][0][name]'
+    collection_hash = products_bulk_params[:products].map { |id, attributes|
+      { id:, **attributes }
+    }.each_with_index.to_h { |p, i|
+      [i, p]
+    }
+    Sets::ProductSet.new(collection_attributes: collection_hash)
+  end
+
+  def products_bulk_params
+    params.permit(products: ::PermittedAttributes::Product.attributes)
+      .to_h.with_indifferent_access
+  end
 end
diff --git a/app/views/admin/products_v3/_table.html.haml b/app/views/admin/products_v3/_table.html.haml
index 779f9c5275..bd27a5417e 100644
--- a/app/views/admin/products_v3/_table.html.haml
+++ b/app/views/admin/products_v3/_table.html.haml
@@ -1,66 +1,74 @@
-%table.products
-  %col{ width:"15%" }
-  %col{ width:"5%", style: "max-width:5em" }
-  %col{ width:"8%" }
-  %col{ width:"5%", style: "max-width:5em"}
-  %col{ width:"5%", style: "max-width:5em"}
-  %col{ width:"10%" }= # producer
-  %col{ width:"10%" }
-  %col{ width:"5%" }
-  %col{ width:"5%", style: "max-width:5em" }
-  %thead
-    %tr
-      %th.align-left= t('admin.products_page.columns.name')
-      %th.align-right= t('admin.products_page.columns.sku')
-      %th.align-right= t('admin.products_page.columns.unit')
-      %th.align-right= t('admin.products_page.columns.price')
-      %th.align-right= t('admin.products_page.columns.on_hand')
-      %th.align-left= t('admin.products_page.columns.producer')
-      %th.align-left= t('admin.products_page.columns.category')
-      %th.align-left= t('admin.products_page.columns.tax_category')
-      %th.align-left= t('admin.products_page.columns.inherits_properties')
-  - products.each do |product|
-    %tbody.relaxed
+= form_with url: bulk_update_admin_products_v3_index_path, method: :patch,
+            html: {'data-reflex-serialize-form': true, 'data-reflex': 'submit->products#bulk_update'} do |form|
+  .container
+    .sixteen.columns.align-right
+      #fieldset
+        / = t('.products_modified', count: 'X')
+        = form.submit t('.reset'), type: :reset
+        = form.submit t('.save')
+  %table.products
+    %col{ width:"15%" }
+    %col{ width:"5%", style: "max-width:5em" }
+    %col{ width:"8%" }
+    %col{ width:"5%", style: "max-width:5em"}
+    %col{ width:"5%", style: "max-width:5em"}
+    %col{ width:"10%" }= # producer
+    %col{ width:"10%" }
+    %col{ width:"5%" }
+    %col{ width:"5%", style: "max-width:5em" }
+    %thead
       %tr
-        %td.align-left.header
-          .line-clamp-1= product.name
-        %td.align-right
-          .line-clamp-1= product.sku
-        %td.align-right
-          .line-clamp-1
-            = product.variant_unit.upcase_first
-            / TODO: properly handle custom unit names
-            = WeightsAndMeasures::UNITS[product.variant_unit] && "(" + WeightsAndMeasures::UNITS[product.variant_unit][product.variant_unit_scale]["name"] + ")"
-        %td.align-right
-          -# empty
-        %td.align-right
-          -# TODO: new requirement "DISPLAY ON DEMAND IF ALL VARIANTS ARE ON DEMAND". And translate value
-          .line-clamp-1= if product.variants.all?(&:on_demand) then "On demand" else product.on_hand || 0 end
-        %td.align-left
-          .line-clamp-1= product.supplier.name
-        %td.align-left
-          .line-clamp-1= product.primary_taxon.name
-        %td.align-left
-        %td.align-left
-          .line-clamp-1= product.inherits_properties ? 'YES' : 'NO' #TODO: consider using https://github.com/RST-J/human_attribute_values, else use I18n.t (also below)
-      - product.variants.each do |variant|
-        %tr.condensed
-          %td.align-left
-            .line-clamp-1= variant.display_name
-          %td.align-right
-            .line-clamp-1= variant.sku
-          %td.align-right
-            .line-clamp-1= variant.unit_to_display
-          %td.align-right
-            .line-clamp-1= number_to_currency(variant.price)
-          %td.align-right
-            .line-clamp-1= variant.on_hand || 0 #TODO: spec for this according to requirements.
-          %td.align-left
-            .line-clamp-1= variant.product.supplier.name # same as product
-          %td.align-left
-            -# empty
-          %td.align-left
-            .line-clamp-1= variant.tax_category&.name || "None" # TODO: convert to dropdown, else translate hardcoded string.
-          %td.align-left
-            -# empty
-
+        %th.align-left= t('admin.products_page.columns.name')
+        %th.align-right= t('admin.products_page.columns.sku')
+        %th.align-right= t('admin.products_page.columns.unit')
+        %th.align-right= t('admin.products_page.columns.price')
+        %th.align-right= t('admin.products_page.columns.on_hand')
+        %th.align-left= t('admin.products_page.columns.producer')
+        %th.align-left= t('admin.products_page.columns.category')
+        %th.align-left= t('admin.products_page.columns.tax_category')
+        %th.align-left= t('admin.products_page.columns.inherits_properties')
+    - products.each do |product|
+      = form.fields_for(product) do |product_form|
+        %tbody.relaxed
+          %tr
+            %td.align-left.header
+              .line-clamp-1= product_form.text_field :name, name: "[products][#{product.id}][name]", id: "_product_name_#{product.id}", 'aria-label': t('admin.products_page.columns.name')
+            %td.align-right
+              .line-clamp-1= product.sku
+            %td.align-right
+              .line-clamp-1
+                = product.variant_unit.upcase_first
+                / TODO: properly handle custom unit names
+                = WeightsAndMeasures::UNITS[product.variant_unit] && "(" + WeightsAndMeasures::UNITS[product.variant_unit][product.variant_unit_scale]["name"] + ")"
+            %td.align-right
+              -# empty
+            %td.align-right
+              -# TODO: new requirement "DISPLAY ON DEMAND IF ALL VARIANTS ARE ON DEMAND". And translate value
+              .line-clamp-1= if product.variants.all?(&:on_demand) then "On demand" else product.on_hand || 0 end
+            %td.align-left
+              .line-clamp-1= product.supplier.name
+            %td.align-left
+              .line-clamp-1= product.primary_taxon.name
+            %td.align-left
+            %td.align-left
+              .line-clamp-1= product.inherits_properties ? 'YES' : 'NO' #TODO: consider using https://github.com/RST-J/human_attribute_values, else use I18n.t (also below)
+          - product.variants.each do |variant|
+            %tr.condensed
+              %td.align-left
+                .line-clamp-1= variant.display_name
+              %td.align-right
+                .line-clamp-1= variant.sku
+              %td.align-right
+                .line-clamp-1= variant.unit_to_display
+              %td.align-right
+                .line-clamp-1= number_to_currency(variant.price)
+              %td.align-right
+                .line-clamp-1= variant.on_hand || 0 #TODO: spec for this according to requirements.
+              %td.align-left
+                .line-clamp-1= variant.product.supplier.name # same as product
+              %td.align-left
+                -# empty
+              %td.align-left
+                .line-clamp-1= variant.tax_category&.name || "None" # TODO: convert to dropdown, else translate hardcoded string.
+              %td.align-left
+                -# empty
diff --git a/config/locales/en.yml b/config/locales/en.yml
index c9f57070de..7a3570d985 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -818,6 +818,11 @@ en:
         no_products_found: No products found
         import_products: Import multiple products
         no_products_found_for_search: No products found for your search criteria
+      table:
+        save: Save changes
+        reset: Discard changes
+      bulk_update:
+        success: "Products successfully updated"
     product_import:
       title: Product Import
       file_not_found: File not found or could not be opened
diff --git a/config/routes/admin.rb b/config/routes/admin.rb
index dea9207fb2..95da893872 100644
--- a/config/routes/admin.rb
+++ b/config/routes/admin.rb
@@ -70,7 +70,9 @@ Openfoodnetwork::Application.routes.draw do
     post '/product_import/reset_absent', to: 'product_import#reset_absent_products', as: 'product_import_reset_async'
 
     constraints FeatureToggleConstraint.new(:admin_style_v3) do
-      resources :products_v3, only: :index
+      resources :products_v3, as: :products_v3, only: :index do
+        patch :bulk_update, on: :collection
+      end
     end
 
     resources :variant_overrides do
diff --git a/spec/reflexes/products_reflex_spec.rb b/spec/reflexes/products_reflex_spec.rb
index 4b1b6a6b90..60fdcce81e 100644
--- a/spec/reflexes/products_reflex_spec.rb
+++ b/spec/reflexes/products_reflex_spec.rb
@@ -32,4 +32,31 @@ describe ProductsReflex, type: :reflex do
       end
     end
   end
+
+  describe '#bulk_update' do
+    let!(:product_z) { create(:simple_product, name: "Zucchini") }
+    let!(:product_a) { create(:simple_product, name: "Apples") }
+
+    it "saves valid changes" do
+      params = {
+        # '[products][<id>][name]'
+        "products" => {
+          product_a.id.to_s =>  {
+            "name" => "Pommes",
+          }
+        }
+      }
+
+      expect{
+        reflex(:bulk_update, params:)
+        product_a.reload
+      }.to change(product_a, :name).to("Pommes")
+    end
+  end
+end
+
+# Build and run a reflex using the context
+# Parameters can be added with params: option
+def reflex(method_name, opts = {})
+  build_reflex(method_name:, **context.merge(opts)).run(method_name)
 end
diff --git a/spec/system/admin/products_v3/products_spec.rb b/spec/system/admin/products_v3/products_spec.rb
index bddcfab8c1..b0e98484c4 100644
--- a/spec/system/admin/products_v3/products_spec.rb
+++ b/spec/system/admin/products_v3/products_spec.rb
@@ -24,7 +24,7 @@ describe 'As an admin, I can see the new product page' do
   end
 
   describe "sorting" do
-    let!(:product_z) { create(:simple_product, name: "Bananas") }
+    let!(:product_b) { create(:simple_product, name: "Bananas") }
     let!(:product_a) { create(:simple_product, name: "Apples") }
 
     before do
@@ -32,7 +32,13 @@ describe 'As an admin, I can see the new product page' do
     end
 
     it "Should sort products alphabetically by default" do
-      expect(page).to have_content /Apples.*Bananas/
+      within "table.products" do
+        # Gather input values, because page.content doesn't include them.
+        input_content = page.find_all('input[type=text]').map(&:value).join
+
+        # Products are in correct order.
+        expect(input_content).to match /Apples.*Bananas/
+      end
     end
   end
 
@@ -91,7 +97,7 @@ describe 'As an admin, I can see the new product page' do
         search_for "searchable product"
         expect(page).to have_field "search_term", with: "searchable product"
         expect_products_count_to_be 1
-        expect(page).to have_selector "table.products tbody tr td", text: product_by_name.name
+        expect(page).to have_field "Name", with: product_by_name.name
 
         click_link "Clear search"
         expect(page).to have_field "search_term", with: ""
@@ -130,11 +136,32 @@ describe 'As an admin, I can see the new product page' do
 
         expect(page).to have_select "category_id", selected: "Category 1"
         expect_products_count_to_be 1
-        expect(page).to have_selector "table.products tbody tr td", text: product_by_category.name
+        expect(page).to have_field "Name", with: product_by_category.name
       end
     end
   end
 
+  describe "updating" do
+    before do
+      visit admin_products_v3_index_url
+    end
+
+    it "can update product fields" do
+      fill_in id: "_product_name_#{product_1.id}", with: "An updated name"
+
+      expect {
+        click_button "Save changes"
+        product_1.reload
+      }.to(
+        change { product_1.name }.to("An updated name")
+      )
+
+      expect(page).to have_field id: "_product_name_#{product_1.id}", with: "An updated name"
+      pending
+      expect(page).to have_content "Changes saved"
+    end
+  end
+
   def expect_page_to_be(page_number)
     expect(page).to have_selector ".pagination span.page.current", text: page_number.to_s
   end