diff --git a/app/models/content_configuration.rb b/app/models/content_configuration.rb
index 3e1e2b0939..abac92f466 100644
--- a/app/models/content_configuration.rb
+++ b/app/models/content_configuration.rb
@@ -12,6 +12,20 @@ class ContentConfiguration < Spree::Preferences::FileConfiguration
   has_attached_file :logo_mobile_svg, default_url: "/assets/ofn-logo-mobile.svg"
 
   # Home page
+  #
+  # I intended to set a default for home_page_alert_html including I18n text.
+  #
+  #      default: "<a href='/register' target='_blank'>
+  #             #{I18n.t('shared.register_call.selling_on_ofn')}&nbsp;
+  #             <strong>#{I18n.t('shared.register_call.register')}
+  #             <i class='ofn-i_054-point-right'></i></strong>
+  #             </a>"
+  #
+  # Unfortunately, this configuration is initialised and cached before locales
+  # are loaded. So I chose to not set a default and use a translatable view instead.
+  # All the following defaults using I18n don't work.
+  # https://github.com/openfoodfoundation/openfoodnetwork/issues/3816
+  preference :home_page_alert_html, :text
   preference :home_hero, :file
   preference :home_show_stats, :boolean, default: true
   has_attached_file :home_hero, default_url: "/assets/home/home.jpg"
diff --git a/app/models/preference_sections/home_page_section.rb b/app/models/preference_sections/home_page_section.rb
index 05e58c5523..b050322689 100644
--- a/app/models/preference_sections/home_page_section.rb
+++ b/app/models/preference_sections/home_page_section.rb
@@ -6,6 +6,7 @@ module PreferenceSections
 
     def preferences
       [
+        :home_page_alert_html,
         :home_hero,
         :home_show_stats
       ]
diff --git a/app/views/shared/_connect_learn_call.html.haml b/app/views/shared/_connect_learn_call.html.haml
deleted file mode 100644
index 68152b2b8f..0000000000
--- a/app/views/shared/_connect_learn_call.html.haml
+++ /dev/null
@@ -1,12 +0,0 @@
-:css
-  .page-alert .alert-box { background-color: #fdddac; }
-
-.alert-cta
-  %h6
-    Open Food Network
-    %strong
-      = link_to t(:label_connect), "https://openfoodnetwork.org/au/connect/", target: '_blank'
-    and
-    %strong
-      = link_to t(:label_learn), "https://openfoodnetwork.org/au/learn/", target: '_blank'
-    \- Go exploring and get inspired!
diff --git a/app/views/shared/_page_alert.html.haml b/app/views/shared/_page_alert.html.haml
index 92def240e7..d57ef18d99 100644
--- a/app/views/shared/_page_alert.html.haml
+++ b/app/views/shared/_page_alert.html.haml
@@ -1,5 +1,6 @@
-- if feature? :connect_learn_homepage
-  = render "shared/connect_learn_call"
+- if ContentConfig.home_page_alert_html.present?
+  .alert-cta
+    %h6= raw ContentConfig.home_page_alert_html
 
 - else
   = render "shared/register_call"