diff --git a/app/helpers/admin/products_helper.rb b/app/helpers/admin/products_helper.rb
index d7b8a2086f..90480e371f 100644
--- a/app/helpers/admin/products_helper.rb
+++ b/app/helpers/admin/products_helper.rb
@@ -41,5 +41,11 @@ module Admin
     def hide_producer_column?(producer_options)
       spree_current_user.column_preferences.bulk_edit_product.empty? && producer_options.one?
     end
+
+    # check if the user is in the "admins" group or if it's enabled for any of
+    # the enterprises the user manages
+    def variant_tag_enabled?(user)
+      feature?(:variant_tag, user) || feature?(:variant_tag, *user.enterprises)
+    end
   end
 end
diff --git a/app/views/admin/products_v3/_filters.html.haml b/app/views/admin/products_v3/_filters.html.haml
index c2e0d5cf73..fc07b83b46 100644
--- a/app/views/admin/products_v3/_filters.html.haml
+++ b/app/views/admin/products_v3/_filters.html.haml
@@ -17,7 +17,7 @@
     = select_tag :category_id, options_for_select(category_options, category_id),
       include_blank: t('.all_categories'), class: "fullwidth",
       data: { "controller": "tom-select", 'tom-select-placeholder-value': t('.search_for_categories')}
-  -if feature?(:variant_tag, spree_current_user)
+  -if variant_tag_enabled?(spree_current_user)
     .tags
       = label_tag :tags_name_in, t('.tags.label')
       - select_tag_options = { class: "fullwidth",
diff --git a/app/views/admin/products_v3/_product_row.html.haml b/app/views/admin/products_v3/_product_row.html.haml
index 0b47dd3dfe..b9a2fbf905 100644
--- a/app/views/admin/products_v3/_product_row.html.haml
+++ b/app/views/admin/products_v3/_product_row.html.haml
@@ -18,7 +18,7 @@
 %td.col-category.align-left
   -# empty
 %td.col-tax_category.align-left
-- if feature?(:variant_tag, spree_current_user)
+- if variant_tag_enabled?(spree_current_user)
   %td.col-tags.align-left
     -# empty
 %td.col-inherits_properties.align-left
diff --git a/app/views/admin/products_v3/_product_variant_row.html.haml b/app/views/admin/products_v3/_product_variant_row.html.haml
index c2869deb3f..71ab6e6301 100644
--- a/app/views/admin/products_v3/_product_variant_row.html.haml
+++ b/app/views/admin/products_v3/_product_variant_row.html.haml
@@ -23,7 +23,7 @@
     %tr{ 'data-nested-form-target': "target" }
     %tr.condensed
       %td
-      - colspan = feature?(:variant_tag, spree_current_user) ? 12 : 11
+      - colspan = variant_tag_enabled?(spree_current_user) ? 12 : 11
       %td{ colspan: "#{colspan}" }
         %button.secondary.condensed.naked.icon-plus{ 'data-action': "nested-form#add",
                                                       'aria-label': t('.new_variant') }
diff --git a/app/views/admin/products_v3/_table.html.haml b/app/views/admin/products_v3/_table.html.haml
index 7d2750a5a9..1f5fbf1ebe 100644
--- a/app/views/admin/products_v3/_table.html.haml
+++ b/app/views/admin/products_v3/_table.html.haml
@@ -27,13 +27,13 @@
       %col.col-producer{ style:"min-width: 6em" }= # (grow to fill)
       %col.col-category{ width:"8%" }
       %col.col-tax_category{ width:"8%" }
-      - if feature?(:variant_tag, spree_current_user)
+      - if variant_tag_enabled?(spree_current_user)
         %col.col-tags{ width:"8%" }
       %col.col-inherits_properties{ width:"5%" }
       %col{ width:"5%", style:"min-width: 3em"}= # Actions
     %thead
       %tr
-        - colspan = feature?(:variant_tag, spree_current_user) ? 13 : 12
+        - colspan = variant_tag_enabled?(spree_current_user) ? 13 : 12
         %td.form-actions-wrapper{ colspan: "#{colspan}" }
           .form-actions-wrapper2
             %fieldset.form-actions{ class: ("hidden" unless defined?(@error_counts)), 'data-bulk-form-target': "actions" }
@@ -65,7 +65,7 @@
         %th.align-left.col-producer= t('admin.products_page.columns.producer')
         %th.align-left.col-category= t('admin.products_page.columns.category')
         %th.align-left.col-tax_category= t('admin.products_page.columns.tax_category')
-        - if feature?(:variant_tag, spree_current_user)
+        - if variant_tag_enabled?(spree_current_user)
           %th.align-left.col-tags= t('admin.products_page.columns.tags')
         %th.align-left.col-inherits_properties= t('admin.products_page.columns.inherits_properties')
         %th.align-right= t('admin.products_page.columns.actions')
diff --git a/app/views/admin/products_v3/_variant_row.html.haml b/app/views/admin/products_v3/_variant_row.html.haml
index 46bdc4ed47..3e245dda3d 100644
--- a/app/views/admin/products_v3/_variant_row.html.haml
+++ b/app/views/admin/products_v3/_variant_row.html.haml
@@ -79,7 +79,7 @@
       aria_label: t('.tax_category_field_name'),
       placeholder_value: t('.search_for_tax_categories')))
   = error_message_on variant, :tax_category
-- if feature?(:variant_tag, spree_current_user)
+- if variant_tag_enabled?(spree_current_user)
   %td.col-tags.field.naked_inputs
     = render TagListInputComponent.new(name: f.field_name(:tag_list), tags: variant.tag_list, autocomplete_url: variant_tag_rules_admin_tag_rules_path(enterprise_id: variant.supplier_id), placeholder: t('.add_a_tag'), aria_label: t('admin.products_page.columns.tags'))
 %td.col-inherits_properties.align-left
diff --git a/config/initializers/flipper.rb b/config/initializers/flipper.rb
index fa67ffbdab..c660d993a9 100644
--- a/config/initializers/flipper.rb
+++ b/config/initializers/flipper.rb
@@ -31,6 +31,12 @@ Flipper.register(:enterprise_created_before_2025_08_11) do |actor|
 
   actor.respond_to?(:created_at?) && actor.created_at < "2025-08-11".to_time
 end
+Flipper.register(:enterprise_created_after_2025_08_11) do |actor|
+  # This group applies to enterprises only, so we return false if the actor is not an Enterprise
+  next false unless actor.actor.instance_of? Enterprise
+
+  actor.respond_to?(:created_at?) && actor.created_at >= "2025-08-11".to_time
+end
 
 Flipper::UI.configure do |config|
   config.descriptions_source = ->(_keys) do
diff --git a/db/migrate/20251105020336_enable_variant_tags_for_new_enterprises.rb b/db/migrate/20251105020336_enable_variant_tags_for_new_enterprises.rb
new file mode 100644
index 0000000000..7e67da339e
--- /dev/null
+++ b/db/migrate/20251105020336_enable_variant_tags_for_new_enterprises.rb
@@ -0,0 +1,13 @@
+# frozen_string_literal: true
+
+class EnableVariantTagsForNewEnterprises < ActiveRecord::Migration[7.1]
+  # rubocop:disable Naming/VariableNumber
+  def up
+    Flipper.enable_group(:variant_tag, :enterprise_created_after_2025_08_11)
+  end
+
+  def down
+    Flipper.disable_group(:variant_tag, :enterprise_created_after_2025_08_11)
+  end
+  # rubocop:enable Naming/VariableNumber
+end
diff --git a/lib/open_food_network/column_preference_defaults.rb b/lib/open_food_network/column_preference_defaults.rb
index 9eca6be307..ae651ec171 100644
--- a/lib/open_food_network/column_preference_defaults.rb
+++ b/lib/open_food_network/column_preference_defaults.rb
@@ -93,7 +93,8 @@ module OpenFoodNetwork
           category: { name: t(:category), visible: true },
           tax_category: { name: t(:tax_category), visible: true },
         }
-        if OpenFoodNetwork::FeatureToggle.enabled?(:variant_tag, user)
+        if OpenFoodNetwork::FeatureToggle.enabled?(:variant_tag, user) ||
+           OpenFoodNetwork::FeatureToggle.enabled?(:variant_tag, *user.enterprises)
           columns[:tags] = { name: t(:tags), visible: true }
         end
 
diff --git a/spec/views/admin/products_v3/_filters.html.haml_spec.rb b/spec/views/admin/products_v3/_filters.html.haml_spec.rb
index a43dc0ef9c..9c01add0ac 100644
--- a/spec/views/admin/products_v3/_filters.html.haml_spec.rb
+++ b/spec/views/admin/products_v3/_filters.html.haml_spec.rb
@@ -3,6 +3,8 @@
 require "spec_helper"
 
 RSpec.describe "admin/products_v3/_filters.html.haml" do
+  helper Admin::ProductsHelper
+
   subject { render }
 
   let(:locals) do