diff --git a/app/assets/javascripts/admin/enterprises/controllers/permalink_controller.js.coffee b/app/assets/javascripts/admin/enterprises/controllers/permalink_controller.js.coffee
new file mode 100644
index 0000000000..68d4424ece
--- /dev/null
+++ b/app/assets/javascripts/admin/enterprises/controllers/permalink_controller.js.coffee
@@ -0,0 +1,17 @@
+angular.module("admin.enterprises")
+  .controller "permalinkCtrl", ($scope, Enterprise, PermalinkChecker) ->
+    $scope.pristinePermalink = Enterprise.permalink
+    $scope.availablility = ""
+    $scope.checking = false
+
+    $scope.$watch "Enterprise.permalink", (newValue, oldValue) ->
+      if newValue == $scope.pristinePermalink
+        $scope.availability = ""
+      else
+        $scope.checking = true
+        PermalinkChecker.check(newValue).then (data) ->
+          $scope.availability = 'Available'
+          $scope.checking = false
+        , (data) ->
+          $scope.availability = 'Unavailable'
+          $scope.checking = false
\ No newline at end of file
diff --git a/app/assets/javascripts/admin/enterprises/services/permalink_checker.js.coffee b/app/assets/javascripts/admin/enterprises/services/permalink_checker.js.coffee
new file mode 100644
index 0000000000..b67856b91e
--- /dev/null
+++ b/app/assets/javascripts/admin/enterprises/services/permalink_checker.js.coffee
@@ -0,0 +1,11 @@
+angular.module("admin.enterprises").factory 'PermalinkChecker', ($q, $http) ->
+  new class PermalinkChecker
+    check: (permalink) ->
+      deferred = $q.defer()
+      $http.get("/enterprises/check_permalink?permalink=#{permalink}", { headers: { 'Accept': 'application/javascript' } } )
+      .success( (data) ->
+        deferred.resolve data
+      ).error (data) ->
+        deferred.reject(data)
+
+      deferred.promise
diff --git a/app/assets/stylesheets/admin/enterprise_console.css.scss b/app/assets/stylesheets/admin/enterprise_console.css.scss
new file mode 100644
index 0000000000..afca3d9261
--- /dev/null
+++ b/app/assets/stylesheets/admin/enterprise_console.css.scss
@@ -0,0 +1,14 @@
+span.unavailable, span.available {
+  font-weight: bold;
+  i {
+    font-size: 150%;
+  }
+}
+
+span.available {
+  color: #9fc820;
+}
+
+span.unavailable {
+  color: #DA5354;
+}
\ No newline at end of file
diff --git a/app/controllers/enterprises_controller.rb b/app/controllers/enterprises_controller.rb
index 4414dd4ece..8b42ee3743 100644
--- a/app/controllers/enterprises_controller.rb
+++ b/app/controllers/enterprises_controller.rb
@@ -75,11 +75,11 @@ class EnterprisesController < BaseController
     path = Rails.application.routes.recognize_path( "/#{ params[:permalink].to_s }" )
     if path && path[:controller] == "cms_content"
       respond_to do |format|
-        format.js { render nothing: true, status: 200 }
+        format.js { render text: params[:permalink], status: 200 }
       end
     else
       respond_to do |format|
-        format.js { render nothing: true, status: 409 }
+        format.js { render text: params[:permalink], status: 409 }
       end
     end
   end
diff --git a/app/serializers/api/admin/enterprise_serializer.rb b/app/serializers/api/admin/enterprise_serializer.rb
index 14fdd5c8b6..d8b3a54bc2 100644
--- a/app/serializers/api/admin/enterprise_serializer.rb
+++ b/app/serializers/api/admin/enterprise_serializer.rb
@@ -1,5 +1,5 @@
 class Api::Admin::EnterpriseSerializer < ActiveModel::Serializer
   attributes :name, :id, :is_primary_producer, :is_distributor, :sells, :category, :payment_method_ids, :shipping_method_ids
-  attributes :producer_profile_only, :email, :long_description
+  attributes :producer_profile_only, :email, :long_description, :permalink
   attributes :preferred_shopfront_message, :preferred_shopfront_closed_message, :preferred_shopfront_taxon_order
 end
\ No newline at end of file
diff --git a/app/views/admin/enterprises/form/_primary_details.html.haml b/app/views/admin/enterprises/form/_primary_details.html.haml
index e42e7038e2..243f6076fb 100644
--- a/app/views/admin/enterprises/form/_primary_details.html.haml
+++ b/app/views/admin/enterprises/form/_primary_details.html.haml
@@ -66,10 +66,24 @@
     = f.radio_button :visible, false
     &nbsp;
     = f.label :visible, "Not Visible", :value => "false"
-.row{ ng: { show: "Enterprise.sells == 'own' || Enterprise.sells == 'any'" } }
-  .three.columns.alpha
-    %label Link to shop front
-    .with-tip{'data-powertip' => "A direct link to your shopfront on the Open Food Network."}
-      %a What's this?
-  .eight.columns.omega
-    = main_app.enterprise_shop_url(@enterprise)
\ No newline at end of file
+.permalink{ ng: { controller: "permalinkCtrl" } }
+  .row{ ng: { show: "Enterprise.sells == 'own' || Enterprise.sells == 'any'" } }
+    .three.columns.alpha
+      = f.label :permalink, 'Permalink (no spaces)'
+      .with-tip{'data-powertip' => "This permalink is used to create the url to your shop: #{spree.root_url}your-shop-name/shop"}
+        %a What's this?
+    .six.columns
+      = f.text_field :permalink, { 'ng-model' => "Enterprise.permalink", placeholder: "eg. your-shop-name", 'ng-model-options' => "{ updateOn: 'default blur', debounce: {'default': 300, 'blur': 0} }" }
+    .two.columns.omega
+      %img.spinner{ src: "/assets/loading.gif", width: "30px", ng: { show: "checking" } }
+      %span{ ng: { class: 'availability.toLowerCase()', hide: "checking" } }
+        {{ availability }}
+        %i{ ng: { class: "{'icon-ok-sign': availability == 'Available', 'icon-remove-sign': availability == 'Unavailable'}" } }
+  .row{ ng: { show: "Enterprise.sells == 'own' || Enterprise.sells == 'any'" } }
+    .three.columns.alpha
+      %label Link to shop front
+      .with-tip{'data-powertip' => "A direct link to your shopfront on the Open Food Network."}
+        %a What's this?
+    .eight.columns.omega
+      = surround spree.root_url, "/shop" do
+        {{Enterprise.permalink}}
\ No newline at end of file
diff --git a/spec/javascripts/unit/admin/enterprises/controllers/permalink_controller_spec.js.coffee b/spec/javascripts/unit/admin/enterprises/controllers/permalink_controller_spec.js.coffee
new file mode 100644
index 0000000000..d95d36327d
--- /dev/null
+++ b/spec/javascripts/unit/admin/enterprises/controllers/permalink_controller_spec.js.coffee
@@ -0,0 +1,47 @@
+describe "permalinkCtrl", ->
+  ctrl = null
+  $scope = null
+  Enterprise = null
+  PermalinkChecker = null
+  $httpBackend = null
+  $q = null
+
+
+  beforeEach ->
+    module('admin.enterprises')
+    Enterprise = {
+      permalink: "something"
+    }
+
+    inject ($rootScope, $controller, _$q_, _PermalinkChecker_) ->
+      $scope = $rootScope
+      $q = _$q_
+      PermalinkChecker = _PermalinkChecker_
+      $ctrl = $controller 'permalinkCtrl', {$scope: $scope, Enterprise: Enterprise, PermalinkChecker: PermalinkChecker}
+
+  describe "checking permalink", ->
+    deferred = null
+    beforeEach ->
+      # Build a deferred object
+      deferred = $q.defer()
+
+    it "sends a request to PermalinkChecker when permalink is changed", ->
+      deferred.resolve("")
+      promise = deferred.promise
+      spyOn(PermalinkChecker, "check").andReturn promise
+      $scope.$apply Enterprise.permalink = "somethingelse" # Change the permalink
+      expect(PermalinkChecker.check).toHaveBeenCalled()
+
+    it "sets available to 'Available' when PermalinkChecker resolves", ->
+      deferred.resolve("")
+      promise = deferred.promise
+      spyOn(PermalinkChecker, "check").andReturn promise
+      $scope.$apply Enterprise.permalink = "somethingelse" # Change the permalink
+      expect($scope.availability).toEqual "Available"
+
+    it "sets available to 'Unavailable' when PermalinkChecker rejects", ->
+      deferred.reject()
+      promise = deferred.promise
+      spyOn(PermalinkChecker, "check").andReturn promise
+      $scope.$apply Enterprise.permalink = "somethingelse" # Change the permalink
+      expect($scope.availability).toEqual "Unavailable"
diff --git a/spec/javascripts/unit/admin/enterprises/services/permalink_checker_spec.js.coffee b/spec/javascripts/unit/admin/enterprises/services/permalink_checker_spec.js.coffee
new file mode 100644
index 0000000000..6eef847858
--- /dev/null
+++ b/spec/javascripts/unit/admin/enterprises/services/permalink_checker_spec.js.coffee
@@ -0,0 +1,14 @@
+describe "Permalink Checker service", ->
+  PermalinkChecker = null
+  $httpBackend = null
+  beforeEach ->
+    module 'admin.enterprises'
+
+    inject ($injector, _$httpBackend_) ->
+      $httpBackend = _$httpBackend_
+      PermalinkChecker = $injector.get("PermalinkChecker")
+
+  it "sends an http request to check the permalink", ->
+    permalink = "this-is-a-permalink"
+    $httpBackend.expectGET "/enterprises/check_permalink?permalink=#{permalink}"
+    PermalinkChecker.check(permalink)
\ No newline at end of file