diff --git a/config/initializers/flipper.rb b/config/initializers/flipper.rb
index dd2f97ba2c..69a013f25f 100644
--- a/config/initializers/flipper.rb
+++ b/config/initializers/flipper.rb
@@ -1,5 +1,6 @@
 require "flipper"
 require "flipper/adapters/active_record"
+require "open_food_network/feature_toggle"
 
 if Rails.env.production?
   Flipper::UI.configure do |config|
@@ -9,3 +10,17 @@ if Rails.env.production?
 end
 
 Flipper.register(:admins) { |actor| actor.respond_to?(:admin?) && actor.admin? }
+
+Flipper::UI.configure do |config|
+  config.descriptions_source = ->(_keys) do
+    # return has to be hash of {String key => String description}
+    OpenFoodNetwork::FeatureToggle::CURRENT_FEATURES
+  end
+
+  # Defaults to false. Set to true to show feature descriptions on the list
+  # page as well as the view page.
+  # config.show_feature_description_in_list = true
+end
+
+# Add known feature toggles. This may fail if the database isn't setup yet.
+OpenFoodNetwork::FeatureToggle.setup! rescue ActiveRecord::StatementInvalid
diff --git a/lib/open_food_network/feature_toggle.rb b/lib/open_food_network/feature_toggle.rb
index 888342fab3..981155e5d6 100644
--- a/lib/open_food_network/feature_toggle.rb
+++ b/lib/open_food_network/feature_toggle.rb
@@ -7,6 +7,58 @@ module OpenFoodNetwork
   # - http://localhost:3000/admin/feature-toggle/features
   #
   module FeatureToggle
+    # Please add your new feature here to appear in the Flipper UI.
+    # We way move this to a YAML file when it becomes too awkward.
+    CURRENT_FEATURES = {
+      "admin_style_v2" => <<~DESC,
+        Change some colour and layout in the backend to a newer version.
+      DESC
+      "api_reports" => <<~DESC,
+        An API endpoint for reports at
+        <code>/api/v0/reports/:report_type(/:report_subtype)</code>
+      DESC
+      "api_v1" => <<~DESC,
+        Enable the new API at <code>/api/v1</code>
+      DESC
+      "background_reports" => <<~DESC,
+        Generate reports in a background process to limit memory consumption.
+      DESC
+      "dfc_provider" => <<~DESC,
+        Enable the DFC compatible endpoint at <code>/api/dfc-*</code>.
+      DESC
+      "match_shipping_categories" => <<~DESC,
+        During checkout, show only shipping methods that support <em>all</em>
+        shipping categories. Activating this feature for an enterprise owner
+        will activate it for all shops of this enterprise.
+      DESC
+      "new_products_page" => <<~DESC,
+        Show the new (experimental) version of the admin products page.
+      DESC
+      "split_checkout" => <<~DESC,
+        Replace the one-page checkout with a multi-step checkout.
+      DESC
+    }.freeze
+
+    # Move your feature entry from CURRENT_FEATURES to RETIRED_FEATURES when
+    # you remove it from the code. It will then be deleted from the database.
+    #
+    # We may delete this field one day and regard all features not listed in
+    # CURRENT_FEATURES as unsupported and remove them. But until this approach
+    # is accepted we delete only the features listed here.
+    RETIRED_FEATURES = {}.freeze
+
+    def self.setup!
+      CURRENT_FEATURES.each_key do |name|
+        feature = Flipper.feature(name)
+        feature.add unless feature.exist?
+      end
+
+      RETIRED_FEATURES.each_key do |name|
+        feature = Flipper.feature(name)
+        feature.remove if feature.exist?
+      end
+    end
+
     def self.enabled?(feature_name, user = nil)
       feature = Flipper.feature(feature_name)
       feature.add unless feature.exist?