diff --git a/app/assets/stylesheets/darkswarm/footer.sass b/app/assets/stylesheets/darkswarm/footer.sass
index 76dd0f4384..a0d2244c0e 100644
--- a/app/assets/stylesheets/darkswarm/footer.sass
+++ b/app/assets/stylesheets/darkswarm/footer.sass
@@ -30,7 +30,7 @@ footer
       background-color: transparent
       border: none
       padding: 0
-      a.big-alert
+      a.alert-cta
         @include csstrans
         width: 100%
         border: 1px solid rgba($dark-grey, 0.35)
diff --git a/app/views/shared/_footer.html.haml b/app/views/shared/_footer.html.haml
index fd7f5faf4e..e3e1f44174 100644
--- a/app/views/shared/_footer.html.haml
+++ b/app/views/shared/_footer.html.haml
@@ -7,13 +7,7 @@
     .row
       .small-12.medium-8.medium-offset-2.columns.text-center
         .alert-box
-          %a.big-alert{href: "http://www.openfoodnetwork.org", target: "_blank"}
-            %h6
-              = t :alert_selling_on_ofn
-               
-              %strong
-                = t :alert_start_here
-              %i.ofn-i_054-point-right
+          = render 'shared/register_call'
     .row
       .small-12.medium-4.medium-offset-2.columns.text-center
         %h6
diff --git a/app/views/shared/_register_call.html.haml b/app/views/shared/_register_call.html.haml
new file mode 100644
index 0000000000..8c2d95ed2e
--- /dev/null
+++ b/app/views/shared/_register_call.html.haml
@@ -0,0 +1,7 @@
+%a.alert-cta{href: registration_path, target: "_blank"}
+  %h6
+    = t '.selling_on_ofn'
+     
+    %strong
+      = t '.register'
+      %i.ofn-i_054-point-right
diff --git a/app/views/shared/menu/_alert.html.haml b/app/views/shared/menu/_alert.html.haml
index b6ee3acfb1..6512358cc3 100644
--- a/app/views/shared/menu/_alert.html.haml
+++ b/app/views/shared/menu/_alert.html.haml
@@ -1,10 +1,4 @@
 .text-center.page-alert.fixed{ "ofn-page-alert" => true }
   .alert-box
-    %a.alert-cta{href: registration_path, target: "_blank"}
-      %h6
-        = t 'alert_selling_on_ofn'
-         
-        %strong
-          = t 'alert_start_here'
-          %i.ofn-i_054-point-right
+    = render 'shared/register_call'
     %a.close{ ng: { click: "close()" } } ×
diff --git a/config/locales/en.yml b/config/locales/en.yml
index e0ff91d08d..0d4d65e88f 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -118,6 +118,10 @@ en:
       show_closed_shops: "Show closed shops"
       hide_closed_shops: "Hide closed shops"
       show_on_map: "Show all on the map"
+  shared:
+    register_call:
+      selling_on_ofn: "Interested in getting on the Open Food Network?"
+      register: "Register here"
   shop:
     messages:
       login: "login"
@@ -167,8 +171,6 @@ en:
   on_demand: On demand
   none: None
 
-  alert_selling_on_ofn: "Interested in selling food on the Open Food Network?"
-  alert_start_here: "Start here"
   label_shops: "Shops"
   label_map: "Map"
   label_producers: "Producers"