diff --git a/config/locales/en.yml b/config/locales/en.yml
index 611ec91409..71b5ed3a9a 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -758,8 +758,7 @@ en:
           enable_subscriptions_true: "Enabled"
           shopfront_message: "Shopfront Message"
           shopfront_message_placeholder: >
-            An optional explanation for customers detailing how your shopfront works,
-            to be displayed above the product list on your shop page.
+            An optional message to welcome customers and explain how to shop with you. If text is entered here it will be displayed in a home tab when customers first arrive at your shopfront.
           shopfront_message_link_tooltip: "Insert / edit link"
           shopfront_message_link_prompt: "Please enter a URL to insert"
           shopfront_closed_message: "Shopfront Closed Message"