diff --git a/app/views/home/sell.html.haml b/app/views/home/sell.html.haml
index 64c71f01c1..6d79f656a7 100644
--- a/app/views/home/sell.html.haml
+++ b/app/views/home/sell.html.haml
@@ -44,7 +44,6 @@
 
         %p
           = t :sell_embed
-          %a{href: "hello@openfoodnetwork.org".reverse, target: '_blank', mailto: true}
-            = t :sell_ask_services
+          = mail_to ContentConfig.footer_email, t(:sell_ask_services)
 
 = render "shared/footer"