diff --git a/app/views/enterprise_mailer/welcome.html.haml b/app/views/enterprise_mailer/welcome.html.haml
index 1d68f48116..2067c9aac0 100644
--- a/app/views/enterprise_mailer/welcome.html.haml
+++ b/app/views/enterprise_mailer/welcome.html.haml
@@ -6,10 +6,10 @@
   = "#{t(:email_registered)} #{ Spree::Config.site_name }!"
 
 %p
-  = t :email_userguide_html, link: link_to('Open Food Network User Guide', ContentConfig.user_guide_link)
+  = t :email_userguide_html, link: link_to(t(:userguide), ContentConfig.user_guide_link)
 
 %p
-  = t :email_admin_html, link: link_to('Admin Panel', spree.admin_url)
+  = t :email_admin_html, link: link_to(t(:admin_panel), spree.admin_url)
 
 %p
   = t :email_community_html, link: link_to(t(:join_community), ContentConfig.community_forum_url)
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 975cbad3db..ba0d11c373 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -1481,7 +1481,9 @@ en:
   email_registered: "is now part of"
   email_userguide_html: "The User Guide with detailed support for setting up your Producer or Hub is here:
 %{link}"
+  userguide: "Open Food Network User Guide"
   email_admin_html: "You can manage your account by logging into the %{link} or by clicking on the cog in the top right hand side of the homepage, and selecting Administration."
+  admin_panel: "Admin Panel"
   email_community_html: "We also have an online forum for community discussion related to OFN software and the unique challenges of running a food enterprise. You are encouraged to join in. We are constantly evolving and your input into this forum will shape what happens next.
 %{link}"
   join_community: "Join the community"