diff --git a/README.markdown b/README.markdown
index afb234c7fb..e87ff12dbe 100644
--- a/README.markdown
+++ b/README.markdown
@@ -12,6 +12,13 @@ We're part of global movement - get involved!
 * Find out more and join in the conversation - http://openfoodnetwork.org
 
 
+## Getting started
+
+Below are instructions for setting up a development environment for Open Food Network. If you're interested in provisioning a server, see the Ansible playbooks at:
+
+    https://github.com/openfoodfoundation/ofn_deployment
+
+
 ## Dependencies
 
 * Rails 3.2.x