diff --git a/app/views/shared/_footer.html.haml b/app/views/shared/_footer.html.haml
index e3e1f44174..21a97e7eb5 100644
--- a/app/views/shared/_footer.html.haml
+++ b/app/views/shared/_footer.html.haml
@@ -113,17 +113,9 @@
         %h4
           = t :footer_join_headline
         %p
-          %a{href: "/producers/signup"}
-            = t :footer_join_producers
-        %p
-          %a{href: "/shops/signup"}
-            = t :footer_join_hubs
-        %p
-          %a{href: "/groups/signup"}
-            = t :footer_join_groups
-        %p
-          %a{href: "http://www.openfoodnetwork.org/platform/food-system-partners/", target: "_blank"}
-            = t :footer_join_partners
+          = t :footer_join_body
+          %a{href: sell_path}
+            = t :footer_join_cta
 
       .medium-2.columns.text-center
         / Placeholder
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 7f1dee7b38..386f44ae8b 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -315,10 +315,8 @@ en:
 
   footer_nav_headline: "Navigate"
   footer_join_headline: "Join us"
-  footer_join_producers: "Producers sign-up"
-  footer_join_hubs: "Hubs sign-up"
-  footer_join_groups: "Groups sign-up"
-  footer_join_partners: "Food systems partners"
+  footer_join_body: "Create a listing, shop or group directory on the Open Food Network."
+  footer_join_cta: "Tell me more!"
 
   footer_legal_call: "Read our"
   footer_legal_tos: "Terms and conditions"