diff --git a/engines/dfc_provider/app/services/enterprise_builder.rb b/engines/dfc_provider/app/services/enterprise_builder.rb
index f29f79fca9..f4e612461e 100644
--- a/engines/dfc_provider/app/services/enterprise_builder.rb
+++ b/engines/dfc_provider/app/services/enterprise_builder.rb
@@ -21,6 +21,7 @@ class EnterpriseBuilder < DfcBuilder
       localizations: [address],
       phoneNumbers: [enterprise.phone].compact,
       socialMedias: SocialMediaBuilder.social_medias(enterprise),
+      logo: enterprise.logo_url(:small),
 
       # The model strips the protocol and we need to add it:
       websites: [enterprise.website].compact_blank.map { |url| "https://#{url}" },
@@ -31,7 +32,9 @@ class EnterpriseBuilder < DfcBuilder
       # But that would require a new endpoint for a single string.
       add_ofn_property(e, "ofn:contact_name", enterprise.contact_name)
 
+      # DEPRECATED: please use the standard `logo` attribute above.
       add_ofn_property(e, "ofn:logo_url", enterprise.logo_url(:small))
+
       add_ofn_property(e, "ofn:promo_image_url", enterprise.promo_image_url(:large))
     end
   end
diff --git a/swagger/dfc.yaml b/swagger/dfc.yaml
index f75cd154dc..185edcb861 100644
--- a/swagger/dfc.yaml
+++ b/swagger/dfc.yaml
@@ -99,7 +99,6 @@ paths:
                     - "@id": http://test.host/api/dfc/enterprises/10000
                       "@type": dfc-b:Enterprise
                       dfc-b:hasAddress: http://test.host/api/dfc/addresses/40000
-                      dfc-b:logo: ''
                       dfc-b:name: Fred's Farm
                       dfc-b:hasDescription: Beautiful
                       dfc-b:manages: http://test.host/api/dfc/enterprises/10000/catalog_items/10001
@@ -378,7 +377,7 @@ paths:
                       dfc-b:email: hello@example.org
                       dfc-b:websitePage: https://openfoodnetwork.org
                       dfc-b:hasSocialMedia: http://test.host/api/dfc/enterprises/10000/social_medias/facebook
-                      dfc-b:logo: ''
+                      dfc-b:logo: http://test.host/rails/active_storage/url/logo.png
                       dfc-b:name: Fred's Farm
                       dfc-b:hasDescription: This is an awesome enterprise
                       dfc-b:VATnumber: 123 456