diff --git a/app/controllers/admin/enterprises_controller.rb b/app/controllers/admin/enterprises_controller.rb
index 2566887995..170530f144 100644
--- a/app/controllers/admin/enterprises_controller.rb
+++ b/app/controllers/admin/enterprises_controller.rb
@@ -92,7 +92,7 @@ module Admin
         return render :welcome, layout: "spree/layouts/bare_admin"
       end
 
-      attributes = { sells: register_params[:sells], visible: true }
+      attributes = { sells: register_params[:sells], visible: "only_through_links" }
 
       if @enterprise.update(attributes)
         flash[:success] = I18n.t(:enterprise_register_success_notice, enterprise: @enterprise.name)
diff --git a/spec/controllers/admin/enterprises_controller_spec.rb b/spec/controllers/admin/enterprises_controller_spec.rb
index 4ac06280b9..f965bb6357 100644
--- a/spec/controllers/admin/enterprises_controller_spec.rb
+++ b/spec/controllers/admin/enterprises_controller_spec.rb
@@ -453,6 +453,11 @@ describe Admin::EnterprisesController, type: :controller do
           expect(flash[:error]).to eq "Please select a package"
         end
       end
+
+      it "set visibility to 'only_through_links' by default" do
+        spree_post :register, id: enterprise, sells: 'none'
+        expect(enterprise.reload.visible).to eq 'only_through_links'
+      end
     end
   end