diff --git a/engines/dfc_provider/app/services/social_media_builder.rb b/engines/dfc_provider/app/services/social_media_builder.rb
index bb13edc4f9..3c855b3d5b 100644
--- a/engines/dfc_provider/app/services/social_media_builder.rb
+++ b/engines/dfc_provider/app/services/social_media_builder.rb
@@ -12,10 +12,16 @@ class SocialMediaBuilder < DfcBuilder
   def self.social_media(enterprise, name)
     return nil unless name.in?(NAMES)
 
-    url =  enterprise.attributes[name]
+    url = enterprise.public_send(name)
 
     return nil if url.blank?
 
+    if name == "instagram"
+      url = "https://www.instagram.com/#{url}/"
+    end
+
+    url = "https://#{url}" unless url.starts_with?(%r{https?://})
+
     DataFoodConsortium::Connector::SocialMedia.new(
       urls.enterprise_social_media_url(enterprise.id, name),
       name:, url:,
diff --git a/engines/dfc_provider/spec/services/social_media_builder_spec.rb b/engines/dfc_provider/spec/services/social_media_builder_spec.rb
new file mode 100644
index 0000000000..633ce732d8
--- /dev/null
+++ b/engines/dfc_provider/spec/services/social_media_builder_spec.rb
@@ -0,0 +1,34 @@
+# frozen_string_literal: true
+
+require_relative "../spec_helper"
+
+describe SocialMediaBuilder do
+  let(:enterprise) do
+    create(
+      :enterprise,
+      id: 10_000,
+
+      # These formats are requested by our UI:
+      facebook: "www.facebook.com/user",
+      instagram: "handle",
+      linkedin: "www.linkedin.com/company/name",
+    )
+  end
+
+  describe ".social_media" do
+    it "links to Facebook" do
+      result = SocialMediaBuilder.social_media(enterprise, "facebook")
+      expect(result.url).to eq "https://www.facebook.com/user"
+    end
+
+    it "links to Instagram" do
+      result = SocialMediaBuilder.social_media(enterprise, "instagram")
+      expect(result.url).to eq "https://www.instagram.com/handle/"
+    end
+
+    it "links to Linkedin" do
+      result = SocialMediaBuilder.social_media(enterprise, "linkedin")
+      expect(result.url).to eq "https://www.linkedin.com/company/name"
+    end
+  end
+end