diff --git a/app/assets/stylesheets/darkswarm/home_panes.css.sass b/app/assets/stylesheets/darkswarm/home_panes.css.sass
index 468284be33..af7862fd2e 100644
--- a/app/assets/stylesheets/darkswarm/home_panes.css.sass
+++ b/app/assets/stylesheets/darkswarm/home_panes.css.sass
@@ -122,14 +122,13 @@
       font-size: 75px
 
 #shops.pane
-  background-color: lighten($clr-brick, 26%)
   &, & *
     color: white
 
   h2
     color: white
     font-weight: 300
-    font-size: 3rem
+    font-size: 70px
 
 .cta.cta-producers.pane
   @include fullwidthbg
diff --git a/app/views/shops/index.html.haml b/app/views/shops/index.html.haml
index 9c7508efef..5317cb7da2 100644
--- a/app/views/shops/index.html.haml
+++ b/app/views/shops/index.html.haml
@@ -2,8 +2,9 @@
   #shops.pane
     .row
       .small-12.medium-6.medium-offset-3.columns.text-center
-        %h2 Shopping, unincorporated.
-        %p.text-big Food grows in cycles, farmers harvest in cycles. We love cycles! So if your favorite shop’s order cycle is closed, just think of a field, and check back soon!
+        %h2 Shopping, transformed.
+        %br
+        %p.text-big Food grows in cycles, farmers harvest in cycles, and we order food in cycles. If you find an order cycle closed, check back soon.
 
 = render partial: "home/hubs"
 = render partial: "shared/footer"