diff --git a/lib/tasks/sample_data/user_factory.rb b/lib/tasks/sample_data/user_factory.rb
index 445c3fd402..bb5268e2b3 100644
--- a/lib/tasks/sample_data/user_factory.rb
+++ b/lib/tasks/sample_data/user_factory.rb
@@ -30,7 +30,7 @@ module SampleData
 
     def create_user(name)
       email = "#{name.downcase.tr(' ', '.')}@example.org"
-      password = Spree::User.friendly_token
+      password = "ofn123"
       log "- #{email}"
       user = Spree::User.create_with(
         password:,