diff --git a/app/models/order_cycle.rb b/app/models/order_cycle.rb
index 2370d7c01b..79f04589f5 100644
--- a/app/models/order_cycle.rb
+++ b/app/models/order_cycle.rb
@@ -29,6 +29,7 @@ class OrderCycle < ApplicationRecord
   attr_accessor :incoming_exchanges, :outgoing_exchanges
 
   before_update :reset_processed_at, if: :will_save_change_to_orders_close_at?
+  after_save :sync_subscriptions, if: :opening?
 
   validates :name, :coordinator_id, presence: true
   validate :orders_close_at_after_orders_open_at?
@@ -274,6 +275,14 @@ class OrderCycle < ApplicationRecord
 
   private
 
+  def opening?
+    open? && orders_close_at_changed? && was_closed?
+  end
+
+  def was_closed?
+    orders_close_at_was && Time.zone.now > orders_close_at_was
+  end
+
   def sync_subscriptions
     return unless open? && schedule_ids.any?