diff --git a/app/views/spree/admin/variants/_form.html.haml b/app/views/spree/admin/variants/_form.html.haml
index 6da99b7ffc..0123c7de18 100644
--- a/app/views/spree/admin/variants/_form.html.haml
+++ b/app/views/spree/admin/variants/_form.html.haml
@@ -1,10 +1,10 @@
 .label-block.left.six.columns.alpha{'ng-app' => 'admin.products'}
   .field
     = f.label :display_name, t('.display_name')
-    = f.text_field :display_name, class: "fullwidth"
+    = f.text_field :display_name, class: "fullwidth", placeholder: t('.display_name_placeholder')
   .field
     = f.label :display_as, t('.display_as')
-    = f.text_field :display_as, class: "fullwidth"
+    = f.text_field :display_as, class: "fullwidth", placeholder: t('.display_as_placeholder')
 
   - if product_has_variant_unit_option_type?(@product)
     - if @product.variant_unit != 'items'
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 5bc1bea1a9..4ef80ea4e5 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -3343,6 +3343,8 @@ See the %{link} to find out more about %{sitename}'s features and to start using
           price: "Price"
           display_as: "Display As"
           display_name: "Display Name"
+          display_as_placeholder: 'eg. 2 kg'
+          display_name_placeholder: 'eg. Tomatoes'
         autocomplete:
           producer_name: "Producer"
           unit: "Unit"