diff --git a/app/assets/stylesheets/darkswarm/images.css.sass b/app/assets/stylesheets/darkswarm/images.css.sass
index 798e656481..b89cbb21fc 100644
--- a/app/assets/stylesheets/darkswarm/images.css.sass
+++ b/app/assets/stylesheets/darkswarm/images.css.sass
@@ -7,6 +7,11 @@
   margin-bottom: 10px
   outline: 1px solid #ccc
   @include box-shadow(0 1px 2px 1px rgba(0,0,0,0.15))
+  // placeholder for when no product images
+  &.placeholder
+    opacity: 0.35
+    @media all and (max-width: 1024px)
+      display: none
 
 .hero-img
   outline: 1px solid $disabled-bright