diff --git a/app/assets/javascripts/admin/utils/directives/textangular_strip.js.coffee b/app/assets/javascripts/admin/utils/directives/textangular_strip.js.coffee
index 8e60221376..5c43ca9167 100644
--- a/app/assets/javascripts/admin/utils/directives/textangular_strip.js.coffee
+++ b/app/assets/javascripts/admin/utils/directives/textangular_strip.js.coffee
@@ -2,4 +2,10 @@ angular.module("admin.utils").directive "textangularStrip", () ->
   restrict: 'CA'
   link: (scope, element, attrs) ->
     scope.stripFormatting = ($html) ->
-      return String($html).replace(/<[^>]+>/gm, '')
+      element = document.createElement("div")
+      element.innerHTML = String($html)
+      allTags = element.getElementsByTagName("*")
+      for child in allTags
+        child.removeAttribute("style")
+        child.removeAttribute("class")
+      return element.innerHTML
diff --git a/app/views/admin/enterprises/form/_shop_preferences.html.haml b/app/views/admin/enterprises/form/_shop_preferences.html.haml
index f9264b5580..f7062ab07a 100644
--- a/app/views/admin/enterprises/form/_shop_preferences.html.haml
+++ b/app/views/admin/enterprises/form/_shop_preferences.html.haml
@@ -3,7 +3,7 @@
     .three.columns.alpha
       = f.label "enterprise_preferred_shopfront_message", t('.shopfront_message')
     .eight.columns.omega
-      %text-angular{'ng-model' => 'Enterprise.preferred_shopfront_message', 'id' => 'enterprise_preferred_shopfront_message', 'name' => 'enterprise[preferred_shopfront_message]', 'class' => 'text-angular', "textangular-links-target-blank" => true,
+      %text-angular{'ng-model' => 'Enterprise.preferred_shopfront_message', 'id' => 'enterprise_preferred_shopfront_message', 'name' => 'enterprise[preferred_shopfront_message]', 'class' => 'text-angular textangular-strip', 'ta-paste' => "stripFormatting($html)", "textangular-links-target-blank" => true,
         'ta-toolbar' => "[['h1','h2','h3','h4','p'],['bold','italics','underline','clear'],['insertLink']]",
         'placeholder' => t('.shopfront_message_placeholder')}
 .row
@@ -11,7 +11,7 @@
     .three.columns.alpha
       = f.label "enterprise_preferred_shopfront_closed_message", t('.shopfront_closed_message')
     .eight.columns.omega
-      %text-angular{'ng-model' => 'Enterprise.preferred_shopfront_closed_message', 'id' => 'enterprise_preferred_shopfront_closed_message', 'name' => 'enterprise[preferred_shopfront_closed_message]', 'class' => 'text-angular', "textangular-links-target-blank" => true,
+      %text-angular{'ng-model' => 'Enterprise.preferred_shopfront_closed_message', 'id' => 'enterprise_preferred_shopfront_closed_message', 'name' => 'enterprise[preferred_shopfront_closed_message]', 'class' => 'text-angular textangular-strip', 'ta-paste' => "stripFormatting($html)", "textangular-links-target-blank" => true,
         'ta-toolbar' => "[['h1','h2','h3','h4','p'],['bold','italics','underline','clear'],['insertLink']]",
         'placeholder' => t('.shopfront_closed_message_placeholder')}
 .row