diff --git a/app/controllers/admin/order_cycles_controller.rb b/app/controllers/admin/order_cycles_controller.rb
index 152ab5ab05..da50617189 100644
--- a/app/controllers/admin/order_cycles_controller.rb
+++ b/app/controllers/admin/order_cycles_controller.rb
@@ -135,7 +135,7 @@ module Admin
         return
       end
 
-      available_coordinators = permitted_coordinating_enterprises_for(@order_cycle).select(&:confirmed?)
+      available_coordinators = permitted_coordinating_enterprises_for(@order_cycle)
       case available_coordinators.count
       when 0
         flash[:error] = I18n.t(:order_cycles_no_permission_to_coordinate_error)
diff --git a/app/controllers/enterprise_confirmations_controller.rb b/app/controllers/enterprise_confirmations_controller.rb
deleted file mode 100644
index 0375a04d49..0000000000
--- a/app/controllers/enterprise_confirmations_controller.rb
+++ /dev/null
@@ -1,55 +0,0 @@
-class EnterpriseConfirmationsController < DeviseController
-  include Spree::Core::ControllerHelpers::Auth # Needed for access to current_ability, so we can authorize! actions
-
-  # GET /resource/confirmation/new
-  def new
-    build_resource({})
-  end
-
-  # POST /resource/confirmation
-  def create
-    self.resource = resource_class.find_by_unconfirmed_email_with_errors(resource_params)
-    authorize! :resend_confirmation, resource
-
-    self.resource = resource_class.send_confirmation_instructions(resource_params)
-
-    if successfully_sent?(resource)
-      set_flash_message(:success, :confirmation_sent) if is_navigational_format?
-    else
-      set_flash_message(:error, :confirmation_not_sent) if is_navigational_format?
-    end
-
-    respond_with_navigational(resource){ redirect_to spree.admin_path }
-  end
-
-  # GET /resource/confirmation?confirmation_token=abcdef
-  def show
-    self.resource = resource_class.confirm_by_token(params[:confirmation_token])
-
-    if resource.errors.empty?
-      set_flash_message(:success, :confirmed) if is_navigational_format?
-    else
-      set_flash_message(:error, :not_confirmed) if is_navigational_format?
-    end
-
-    respond_with_navigational(resource){ redirect_to redirect_path(resource) }
-  end
-
-  private
-
-  def new_user_reset_path(resource)
-    password = Devise.friendly_token.first(8)
-    user = Spree::User.create(email: resource.email, password: password, password_confirmation: password)
-    user.send_reset_password_instructions_without_delay
-    resource.users << user
-    spree.edit_spree_user_password_path(user, :reset_password_token => user.reset_password_token, return_to: spree.admin_path)
-  end
-
-  def redirect_path(resource)
-    if resource.persisted? && !Spree::User.exists?(email: resource.email)
-      new_user_reset_path(resource)
-    else
-      spree.admin_path
-    end
-  end
-end
diff --git a/app/helpers/order_cycles_helper.rb b/app/helpers/order_cycles_helper.rb
index e8271cd68f..3f32830fbb 100644
--- a/app/helpers/order_cycles_helper.rb
+++ b/app/helpers/order_cycles_helper.rb
@@ -12,7 +12,7 @@ module OrderCyclesHelper
   end
 
   def permitted_producer_enterprise_options_for(order_cycle)
-    validated_enterprise_options permitted_producer_enterprises_for(order_cycle), confirmed: true
+    validated_enterprise_options permitted_producer_enterprises_for(order_cycle)
   end
 
   def permitted_coordinating_enterprises_for(order_cycle)
@@ -20,7 +20,7 @@ module OrderCyclesHelper
   end
 
   def permitted_coordinating_enterprise_options_for(order_cycle)
-    validated_enterprise_options permitted_coordinating_enterprises_for(order_cycle), confirmed: true
+    validated_enterprise_options permitted_coordinating_enterprises_for(order_cycle)
   end
 
   def permitted_hub_enterprises_for(order_cycle)
@@ -28,7 +28,7 @@ module OrderCyclesHelper
   end
 
   def permitted_hub_enterprise_options_for(order_cycle)
-    validated_enterprise_options permitted_hub_enterprises_for(order_cycle), confirmed: true, shipping_and_payment_methods: true
+    validated_enterprise_options permitted_hub_enterprises_for(order_cycle), shipping_and_payment_methods: true
   end
 
   def order_cycle_status_class(order_cycle)
@@ -91,8 +91,6 @@ module OrderCyclesHelper
         elsif e.payment_methods.available.empty?
           disabled_message = I18n.t(:no_payment)
         end
-      elsif options[:confirmed] && !e.confirmed?
-        disabled_message = I18n.t(:unconfirmed)
       end
 
       if disabled_message
diff --git a/app/mailers/enterprise_mailer.rb b/app/mailers/enterprise_mailer.rb
index dfd3f21636..6ce24e320e 100644
--- a/app/mailers/enterprise_mailer.rb
+++ b/app/mailers/enterprise_mailer.rb
@@ -12,16 +12,6 @@ class EnterpriseMailer < Spree::BaseMailer
          :subject => subject)
   end
 
-  def confirmation_instructions(record, token)
-    @token = token
-    find_enterprise(record)
-    subject = t('enterprise_mailer.confirmation_instructions.subject',
-                enterprise: @enterprise.name)
-    mail(to: (@enterprise.unconfirmed_email || @enterprise.email),
-         from: from_address,
-         subject: subject)
-  end
-
   private
 
   def find_enterprise(enterprise)
diff --git a/app/models/enterprise.rb b/app/models/enterprise.rb
index a8111d963f..3d0f674666 100644
--- a/app/models/enterprise.rb
+++ b/app/models/enterprise.rb
@@ -13,9 +13,6 @@ class Enterprise < ActiveRecord::Base
   # TODO: delegate this to a separate model instead of abusing Preferences.
   preference :product_selection_from_inventory_only, :boolean, default: false
 
-  devise :confirmable, reconfirmable: true, confirmation_keys: [ :id, :email ]
-  handle_asynchronously :send_confirmation_instructions
-  handle_asynchronously :send_on_create_confirmation_instructions
   has_paper_trail only: [:owner_id, :sells], on: [:update]
 
   self.inheritance_column = nil
@@ -79,8 +76,6 @@ class Enterprise < ActiveRecord::Base
   validate :enforce_ownership_limit, if: lambda { owner_id_changed? && !owner_id.nil? }
   validates_length_of :description, :maximum => 255
 
-  before_save :confirmation_check, if: lambda { email_changed? }
-
   before_validation :initialize_permalink, if: lambda { permalink.nil? }
   before_validation :ensure_owner_is_manager, if: lambda { owner_id_changed? && !owner_id.nil? }
   before_validation :ensure_email_set
@@ -89,17 +84,13 @@ class Enterprise < ActiveRecord::Base
 
   after_touch :touch_distributors
   after_create :relate_to_owners_enterprises
-  # TODO: Later versions of devise have a dedicated after_confirmation callback, so use that
-  after_update :welcome_after_confirm, if: lambda { confirmation_token_changed? && confirmation_token.nil? }
-  after_create :send_welcome_email, if: lambda { email_is_known? }
+  after_create :send_welcome_email
 
   after_rollback :restore_permalink
 
   scope :by_name, order('name')
   scope :visible, where(visible: true)
-  scope :confirmed, where('confirmed_at IS NOT NULL')
-  scope :unconfirmed, where('confirmed_at IS NULL')
-  scope :activated, where("confirmed_at IS NOT NULL AND sells != 'unspecified'")
+  scope :activated, where("sells != 'unspecified'")
   scope :ready_for_checkout, lambda {
     joins(:shipping_methods).
       joins(:payment_methods).
@@ -188,7 +179,7 @@ class Enterprise < ActiveRecord::Base
   end
 
   def activated?
-    confirmed_at.present? && sells != 'unspecified'
+    owner.confirmed? && sells != 'unspecified'
   end
 
   def set_producer_property(property_name, property_value)
@@ -341,11 +332,6 @@ class Enterprise < ActiveRecord::Base
     end
   end
 
-  # Based on a devise method, but without adding errors
-  def pending_any_confirmation?
-    !confirmed? || pending_reconfirmation?
-  end
-
   def shop_trial_expiry
     shop_trial_start_date.andand + Spree::Config[:shop_trial_length_days].days
   end
@@ -371,25 +357,6 @@ class Enterprise < ActiveRecord::Base
     end
   end
 
-  def email_is_known?
-    owner.enterprises.confirmed.map(&:email).include?(email)
-  end
-
-  def confirmation_check
-    # Skip confirmation/reconfirmation if the new email has already been confirmed
-    if email_is_known?
-      new_record? ? skip_confirmation! : skip_reconfirmation!
-    end
-  end
-
-  def welcome_after_confirm
-    # Send welcome email if we are confirming a newly created enterprise
-    # Note: this callback only runs on email confirmation
-    if confirmed? && unconfirmed_email.nil? && !unconfirmed_email_changed?
-      send_welcome_email
-    end
-  end
-
   def send_welcome_email
     Delayed::Job.enqueue WelcomeEnterpriseJob.new(self.id)
   end
diff --git a/app/views/admin/enterprises/form/_users.html.haml b/app/views/admin/enterprises/form/_users.html.haml
index a0b5b7e662..eb0081a923 100644
--- a/app/views/admin/enterprises/form/_users.html.haml
+++ b/app/views/admin/enterprises/form/_users.html.haml
@@ -1,13 +1,6 @@
 - owner_email = @enterprise.andand.owner.andand.email || ""
 - full_permissions = (spree_current_user.admin? || spree_current_user == @enterprise.andand.owner)
 
--if @enterprise.pending_any_confirmation?
-  .alert-box
-    - email = @enterprise.confirmed? ? @enterprise.unconfirmed_email : @enterprise.email
-    = t('.email_confirmation_notice_html', {email: "<strong>#{email}</strong>".html_safe})
-    = link_to(t('.resend'), main_app.enterprise_confirmation_path(enterprise: { id: @enterprise.id, email: email } ), method: :post)
-    %a.close{ href: "#" } ×
-
 .row
   .three.columns.alpha
     =f.label :owner_id, t('.owner')
diff --git a/app/views/enterprise_mailer/confirmation_instructions.html.haml b/app/views/enterprise_mailer/confirmation_instructions.html.haml
deleted file mode 100644
index c1b288f6ef..0000000000
--- a/app/views/enterprise_mailer/confirmation_instructions.html.haml
+++ /dev/null
@@ -1,19 +0,0 @@
-%h3
-  = t :email_confirmation_greeting, contact: @enterprise.contact
-%p.lead
-  = t :email_confirmation_profile_created, name: @enterprise.name
-%p &nbsp;
-
-%p.callout
-  = t :email_confirmation_click_link
-  %br
-  %strong
-    = link_to t(:email_confirmation_link_label), confirmation_url(@enterprise, :confirmation_token => @enterprise.confirmation_token)
-
-%p &nbsp;
-%p
-  = t :email_confirmation_help_html, link: link_to(t(:email_confirmation_userguide), 'http://www.openfoodnetwork.org/platform/user-guide/'), sitename: Spree::Config[:site_name]
-
-= render 'shared/mailers/signoff'
-
-= render 'shared/mailers/social_and_contact'
diff --git a/app/views/spree/admin/overview/_unconfirmed.html.haml b/app/views/spree/admin/overview/_unconfirmed.html.haml
deleted file mode 100644
index 5ff0e17a84..0000000000
--- a/app/views/spree/admin/overview/_unconfirmed.html.haml
+++ /dev/null
@@ -1,4 +0,0 @@
-- @enterprises.unconfirmed.each do |enterprise|
-  .alert
-    %h6= "#{t :spree_admin_overview_action_required}: #{t :spree_admin_single_enterprise_alert_mail_confirmation} #{enterprise.name}."
-    %span.message= "#{t :spree_admin_single_enterprise_alert_mail_sent} #{enterprise.email}. #{t :spree_admin_overview_check_your_inbox}"
diff --git a/app/views/spree/admin/overview/multi_enterprise_dashboard.html.haml b/app/views/spree/admin/overview/multi_enterprise_dashboard.html.haml
index f65f045e6d..0840358a14 100644
--- a/app/views/spree/admin/overview/multi_enterprise_dashboard.html.haml
+++ b/app/views/spree/admin/overview/multi_enterprise_dashboard.html.haml
@@ -6,12 +6,6 @@
   %h1{ :style => 'margin-bottom: 30px' }
     = t 'dashboard'
 
-  - if @enterprises.unconfirmed.any?
-
-    = render partial: "unconfirmed"
-
-    %hr
-
   - if @enterprises.empty?
 
     = render partial: "enterprises"
diff --git a/app/views/spree/admin/overview/single_enterprise_dashboard.html.haml b/app/views/spree/admin/overview/single_enterprise_dashboard.html.haml
index 76377f32e2..dd7322b5b9 100644
--- a/app/views/spree/admin/overview/single_enterprise_dashboard.html.haml
+++ b/app/views/spree/admin/overview/single_enterprise_dashboard.html.haml
@@ -26,15 +26,6 @@
 #package_selection{ hidden: true }
   = render partial: "/admin/enterprises/change_type_form"
 
-
-- if @enterprise.confirmed_at.nil?
-  .alert-box
-    = t "spree_admin_single_enterprise_alert_mail_confirmation"
-    %strong= "#{@enterprise.name}."
-    = t "spree_admin_single_enterprise_alert_mail_sent"
-    %strong= "#{@enterprise.email}."
-    = link_to(t('resend'), main_app.enterprise_confirmation_path(enterprise: { id: @enterprise.id, email: @enterprise.email } ), method: :post)
-    %a.close{ href: "#" } ×
 - if !@enterprise.visible
   .alert-box
     %strong
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 85af4ed997..a829c7bb0e 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -1818,7 +1818,7 @@ Please follow the instructions there to make your enterprise visible on the Open
   report_header_special_instructions: Special Instructions
   report_header_order_number: Order number
   report_header_date: Date
-  report_header_confirmation_date: Confirmation Date
+  report_header_creation_date: Creation Date
   report_header_tags: Tags
   report_header_items: Items
   report_header_items_total: "Items total %{currency_symbol}"
diff --git a/config/routes.rb b/config/routes.rb
index 4237f251ec..e6b8153eb7 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -84,8 +84,6 @@ Openfoodnetwork::Application.routes.draw do
   get '/:id/shop', to: 'enterprises#shop', as: 'enterprise_shop'
   get "/enterprises/:permalink", to: redirect("/") # Legacy enterprise URL
 
-  devise_for :enterprise, controllers: { confirmations: 'enterprise_confirmations' }
-
   namespace :admin do
     resources :order_cycles do
       post :bulk_update, on: :collection, as: :bulk_update
diff --git a/db/migrate/20170719125120_remove_confirmable_from_enterprises.rb b/db/migrate/20170719125120_remove_confirmable_from_enterprises.rb
new file mode 100644
index 0000000000..a4aad51dd4
--- /dev/null
+++ b/db/migrate/20170719125120_remove_confirmable_from_enterprises.rb
@@ -0,0 +1,16 @@
+class RemoveConfirmableFromEnterprises < ActiveRecord::Migration
+  def up
+    remove_columns :enterprises, :confirmation_token, :confirmed_at, :confirmation_sent_at, :unconfirmed_email
+  end
+
+  def down
+    add_column :enterprises, :confirmation_token, :string
+    add_column :enterprises, :confirmed_at, :datetime
+    add_column :enterprises, :confirmation_sent_at, :datetime
+    add_column :enterprises, :unconfirmed_email, :string
+    add_index :enterprises, :confirmation_token, :unique => true
+
+    # Existing enterprises are assumed to be confirmed
+    Enterprise.update_all(:confirmed_at => Time.zone.now)
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 16b54e9ae5..3feb83674e 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -238,10 +238,6 @@ ActiveRecord::Schema.define(:version => 20170921065259) do
     t.string   "linkedin"
     t.integer  "owner_id",                                     :null => false
     t.string   "sells",                    :default => "none", :null => false
-    t.string   "confirmation_token"
-    t.datetime "confirmed_at"
-    t.datetime "confirmation_sent_at"
-    t.string   "unconfirmed_email"
     t.datetime "shop_trial_start_date"
     t.boolean  "producer_profile_only",    :default => false
     t.string   "permalink",                                    :null => false
@@ -255,7 +251,6 @@ ActiveRecord::Schema.define(:version => 20170921065259) do
   end
 
   add_index "enterprises", ["address_id"], :name => "index_enterprises_on_address_id"
-  add_index "enterprises", ["confirmation_token"], :name => "index_enterprises_on_confirmation_token", :unique => true
   add_index "enterprises", ["is_primary_producer", "sells"], :name => "index_enterprises_on_is_primary_producer_and_sells"
   add_index "enterprises", ["name"], :name => "index_enterprises_on_name", :unique => true
   add_index "enterprises", ["owner_id"], :name => "index_enterprises_on_owner_id"
diff --git a/lib/open_food_network/enterprise_issue_validator.rb b/lib/open_food_network/enterprise_issue_validator.rb
index eccc5a4a68..252d03f836 100644
--- a/lib/open_food_network/enterprise_issue_validator.rb
+++ b/lib/open_food_network/enterprise_issue_validator.rb
@@ -20,11 +20,6 @@ module OpenFoodNetwork
         link: "<a class='button fullwidth' href='#{spree.new_admin_payment_method_path}'>#{I18n.t('admin.enterprise_issues.create_new')}</a>"
       } unless payment_methods_ok?
 
-      issues << {
-        description: I18n.t('admin.enterprise_issues.email_confirmation', email: @enterprise.email),
-        link: "<a class='button fullwidth' href='#{enterprise_confirmation_path(enterprise: { id: @enterprise.id, email: @enterprise.email } )}' method='post'>#{I18n.t('admin.enterprise_issues.resend_email')}</a>"
-      } unless confirmed?
-
       issues
     end
 
@@ -35,8 +30,6 @@ module OpenFoodNetwork
         I18n.t(:no_shipping)
       elsif !opts[:confirmation_only] && !payment_methods_ok?
         I18n.t(:no_payment)
-      elsif !confirmed?
-        I18n.t(:unconfirmed)
       end
     end
 
@@ -64,9 +57,5 @@ module OpenFoodNetwork
       return true unless @enterprise.is_distributor
       @enterprise.payment_methods.available.any?
     end
-
-    def confirmed?
-      @enterprise.confirmed?
-    end
   end
 end
diff --git a/lib/open_food_network/users_and_enterprises_report.rb b/lib/open_food_network/users_and_enterprises_report.rb
index 58cb9688c8..4f816af8bd 100644
--- a/lib/open_food_network/users_and_enterprises_report.rb
+++ b/lib/open_food_network/users_and_enterprises_report.rb
@@ -22,32 +22,33 @@ module OpenFoodNetwork
     end
 
     def table
-      users_and_enterprises.map do |uae| [
-        uae["user_email"],
-        uae["relationship_type"],
-        uae["name"],
-        to_bool(uae["is_primary_producer"]),
-        uae["sells"],
-        uae["visible"],
-        to_local_datetime(uae["confirmed_at"])
-      ]
+      users_and_enterprises.map do |uae|
+        [
+          uae["user_email"],
+          uae["relationship_type"],
+          uae["name"],
+          to_bool(uae["is_primary_producer"]),
+          uae["sells"],
+          uae["visible"],
+          to_local_datetime(uae["created_at"])
+        ]
       end
     end
 
     def owners_and_enterprises
-      query = "SELECT enterprises.name, enterprises.sells, enterprises.visible, enterprises.is_primary_producer, enterprises.confirmed_at,
+      query = "SELECT enterprises.name, enterprises.sells, enterprises.visible, enterprises.is_primary_producer, enterprises.created_at AS created_at,
       'owns' AS relationship_type, owners.email as user_email FROM enterprises
       LEFT JOIN spree_users AS owners ON owners.id=enterprises.owner_id
       WHERE enterprises.id IS NOT NULL
       #{ params[:enterprise_id_in].present? ? "AND enterprises.id IN (#{ params[:enterprise_id_in] })" : "" }
       #{ params[:user_id_in].present? ? "AND owners.id IN (#{ params[:user_id_in] })" : "" }
-      ORDER BY confirmed_at DESC"
+      ORDER BY enterprises.created_at DESC"
 
       ActiveRecord::Base.connection.execute(query).to_a
     end
 
     def managers_and_enterprises
-      query = "SELECT enterprises.name, enterprises.sells, enterprises.visible, enterprises.is_primary_producer, enterprises.confirmed_at,
+      query = "SELECT enterprises.name, enterprises.sells, enterprises.visible, enterprises.is_primary_producer, enterprises.created_at AS created_at,
       'manages' AS relationship_type, managers.email as user_email FROM enterprises
       LEFT JOIN enterprise_roles ON enterprises.id=enterprise_roles.enterprise_id
       LEFT JOIN spree_users AS managers ON enterprise_roles.user_id=managers.id
@@ -55,7 +56,7 @@ module OpenFoodNetwork
       #{ params[:enterprise_id_in].present? ? "AND enterprise_id IN (#{ params[:enterprise_id_in] })" : "" }
       AND user_id IS NOT NULL
       #{ params[:user_id_in].present? ? "AND user_id IN (#{ params[:user_id_in] })" : "" }
-      ORDER BY confirmed_at DESC"
+      ORDER BY enterprises.created_at DESC"
 
       ActiveRecord::Base.connection.execute(query).to_a
     end
@@ -66,12 +67,12 @@ module OpenFoodNetwork
 
     def sort(results)
       results.sort do |a,b|
-        if a["confirmed_at"].nil? || b["confirmed_at"].nil?
-          [ (a["confirmed_at"].nil? ? 0 : 1), a["name"], b["relationship_type"], a["user_email"] ] <=>
-          [ (b["confirmed_at"].nil? ? 0 : 1), b["name"], a["relationship_type"], b["user_email"] ]
+        if a["created_at"].nil? || b["created_at"].nil?
+          [ (a["created_at"].nil? ? 0 : 1), a["name"], b["relationship_type"], a["user_email"] ] <=>
+          [ (b["created_at"].nil? ? 0 : 1), b["name"], a["relationship_type"], b["user_email"] ]
         else
-          [ DateTime.parse(b["confirmed_at"]), a["name"], b["relationship_type"], a["user_email"] ] <=>
-          [ DateTime.parse(a["confirmed_at"]), b["name"], a["relationship_type"], b["user_email"] ]
+          [ DateTime.parse(b["created_at"]), a["name"], b["relationship_type"], a["user_email"] ] <=>
+          [ DateTime.parse(a["created_at"]), b["name"], a["relationship_type"], b["user_email"] ]
         end
       end
     end
@@ -80,9 +81,9 @@ module OpenFoodNetwork
       ActiveRecord::ConnectionAdapters::Column.value_to_boolean(value)
     end
 
-    def to_local_datetime(string)
-      return I18n.t(:report_header_not_confirmed) if string.nil?
-      string.to_datetime.in_time_zone.strftime "%Y-%m-%d %H:%M"
+    def to_local_datetime(date)
+      return "" if date.nil?
+      date.to_datetime.in_time_zone.strftime "%Y-%m-%d %H:%M"
     end
   end
 end
diff --git a/spec/controllers/admin/order_cycles_controller_spec.rb b/spec/controllers/admin/order_cycles_controller_spec.rb
index 7dfa1deb31..e91a48694c 100644
--- a/spec/controllers/admin/order_cycles_controller_spec.rb
+++ b/spec/controllers/admin/order_cycles_controller_spec.rb
@@ -45,15 +45,6 @@ module Admin
     end
 
     describe "new" do
-      describe "when the user manages no distributor enterprises suitable for coordinator" do
-        let!(:distributor) { create(:distributor_enterprise, owner: distributor_owner, confirmed_at: nil) }
-
-        it "redirects to order cycles index" do
-          spree_get :new
-          expect(response).to redirect_to admin_order_cycles_path
-        end
-      end
-
       describe "when the user manages a single distributor enterprise suitable for coordinator" do
         let!(:distributor) { create(:distributor_enterprise, owner: distributor_owner) }
 
diff --git a/spec/controllers/enterprise_confirmations_controller_spec.rb b/spec/controllers/enterprise_confirmations_controller_spec.rb
deleted file mode 100644
index 995df8276c..0000000000
--- a/spec/controllers/enterprise_confirmations_controller_spec.rb
+++ /dev/null
@@ -1,76 +0,0 @@
-require 'spec_helper'
-
-describe EnterpriseConfirmationsController, type: :controller do
-  include AuthenticationWorkflow
-  let!(:user) { create_enterprise_user( enterprise_limit: 10 ) }
-  let!(:unconfirmed_enterprise) { create(:distributor_enterprise, confirmed_at: nil, owner: user) }
-  let!(:confirmed_enterprise) { create(:distributor_enterprise, confirmed_at: nil, owner: user) }
-  let!(:confirmed_token) { confirmed_enterprise.confirmation_token }
-  let!(:unowned_enterprise) { create(:distributor_enterprise) }
-
-  before do
-    controller.stub spree_current_user: user
-    @request.env["devise.mapping"] = Devise.mappings[:enterprise]
-    confirmed_enterprise.confirm!
-  end
-
-  context "confirming an enterprise" do
-    context "that has already been confirmed" do
-
-      before do
-        spree_get :show, confirmation_token: confirmed_token
-      end
-
-      it "redirects the user to admin" do
-        expect(response).to redirect_to spree.admin_path
-        expect(flash[:error]).to eq I18n.t('devise.enterprise_confirmations.enterprise.not_confirmed')
-      end
-    end
-
-    context "that has not been confirmed" do
-      context "where the enterprise contact email maps to an existing user account" do
-        before do
-          unconfirmed_enterprise.update_attribute(:email, user.email)
-        end
-
-        it "redirects the user to admin" do
-          spree_get :show, confirmation_token: unconfirmed_enterprise.confirmation_token
-          expect(response).to redirect_to spree.admin_path
-          expect(flash[:success]).to eq I18n.t('devise.enterprise_confirmations.enterprise.confirmed')
-        end
-      end
-
-      context "where the enterprise contact email doesn't map to an existing user account" do
-        let(:new_user) { create_enterprise_user }
-
-        before do
-          unconfirmed_enterprise.update_attribute(:email, 'random@email.com')
-          allow(Spree::User).to receive(:create) { new_user }
-          allow(new_user).to receive(:reset_password_token) { "token" }
-        end
-
-        it "redirects to the user to reset their password" do
-          expect(new_user).to receive(:send_reset_password_instructions_without_delay).and_call_original
-          spree_get :show, confirmation_token: unconfirmed_enterprise.confirmation_token
-          expect(response).to redirect_to spree.edit_spree_user_password_path(new_user, :reset_password_token => "token", return_to: spree.admin_path)
-          expect(flash[:success]).to eq I18n.t('devise.enterprise_confirmations.enterprise.confirmed')
-          expect(unconfirmed_enterprise.users(:reload)).to include new_user
-        end
-      end
-    end
-  end
-
-  context "requesting confirmation instructions to be resent" do
-    it "when the user owns the enterprise" do
-      spree_post :create, { enterprise: { id: unconfirmed_enterprise.id, email: unconfirmed_enterprise.email } }
-      expect(response).to redirect_to spree.admin_path
-      expect(flash[:success]).to eq I18n.t('devise.enterprise_confirmations.enterprise.confirmation_sent')
-    end
-
-    it "when the user does not own the enterprise" do
-      spree_post :create, { enterprise: { id: unowned_enterprise.id, email: unowned_enterprise.email } }
-      expect(response).to redirect_to spree.unauthorized_path
-      expect(flash[:error]).to eq "Authorization Failure"
-    end
-  end
-end
diff --git a/spec/factories.rb b/spec/factories.rb
index 44ebc50de8..603e48d351 100644
--- a/spec/factories.rb
+++ b/spec/factories.rb
@@ -154,7 +154,6 @@ FactoryGirl.define do
     long_description '<p>Hello, world!</p><p>This is a paragraph.</p>'
     email 'enterprise@example.com'
     address { FactoryGirl.create(:address) }
-    confirmed_at { Time.zone.now }
   end
 
   factory :supplier_enterprise, :parent => :enterprise do
diff --git a/spec/features/admin/overview_spec.rb b/spec/features/admin/overview_spec.rb
index 31591349c7..26a7afd046 100644
--- a/spec/features/admin/overview_spec.rb
+++ b/spec/features/admin/overview_spec.rb
@@ -28,18 +28,6 @@ feature %q{
         page.should have_selector ".dashboard_item .button.bottom", text: "SEE #{d1.name.upcase} LIVE"
       end
 
-      context "when enterprise has not been confirmed" do
-        before do
-          d1.confirmed_at = nil
-          d1.save!
-        end
-
-        it "displays a message telling to user to confirm" do
-          visit '/admin'
-          page.should have_selector ".alert-box", text: "Please confirm the email address for #{d1.name}. We've sent an email to #{d1.email}."
-        end
-      end
-
       context "when visibilty is set to false" do
         before do
           d1.visible = false
diff --git a/spec/helpers/order_cycles_helper_spec.rb b/spec/helpers/order_cycles_helper_spec.rb
index 4804be6941..1b4398e8d7 100644
--- a/spec/helpers/order_cycles_helper_spec.rb
+++ b/spec/helpers/order_cycles_helper_spec.rb
@@ -9,7 +9,7 @@ describe OrderCyclesHelper, type: :helper do
     end
 
     it "asks for a validation option list" do
-      expect(helper).to receive(:validated_enterprise_options).with("enterprise list", {confirmed: true})
+      expect(helper).to receive(:validated_enterprise_options).with("enterprise list")
       helper.permitted_producer_enterprise_options_for(oc)
     end
   end
@@ -20,7 +20,7 @@ describe OrderCyclesHelper, type: :helper do
     end
 
     it "asks for a validation option list" do
-      expect(helper).to receive(:validated_enterprise_options).with("enterprise list", {confirmed: true})
+      expect(helper).to receive(:validated_enterprise_options).with("enterprise list")
       helper.permitted_coordinating_enterprise_options_for(oc)
     end
   end
@@ -31,7 +31,7 @@ describe OrderCyclesHelper, type: :helper do
     end
 
     it "asks for a validation option list" do
-      expect(helper).to receive(:validated_enterprise_options).with("enterprise list", {confirmed: true, shipping_and_payment_methods: true})
+      expect(helper).to receive(:validated_enterprise_options).with("enterprise list", {shipping_and_payment_methods: true})
       helper.permitted_hub_enterprise_options_for(oc)
     end
   end
@@ -58,14 +58,6 @@ describe OrderCyclesHelper, type: :helper do
         .to eq [['enterprise (no payment methods)', e.id, {disabled: true}]]
     end
 
-    it "returns unconfirmed enterprises as disabled" do
-      create(:shipping_method, distributors: [e])
-      create(:payment_method, distributors: [e])
-      e.stub(:confirmed_at) { nil }
-      expect(helper.send(:validated_enterprise_options, [e], confirmed: true))
-        .to eq [['enterprise (unconfirmed)', e.id, {disabled: true}]]
-    end
-
     it "returns enterprises with neither shipping nor payment methods as disabled" do
       expect(helper.send(:validated_enterprise_options, [e], shipping_and_payment_methods: true))
         .to eq [['enterprise (no shipping or payment methods)', e.id, {disabled: true}]]
diff --git a/spec/lib/open_food_network/enterprise_injection_data_spec.rb b/spec/lib/open_food_network/enterprise_injection_data_spec.rb
index ded13c9a6b..d1e76221be 100644
--- a/spec/lib/open_food_network/enterprise_injection_data_spec.rb
+++ b/spec/lib/open_food_network/enterprise_injection_data_spec.rb
@@ -5,7 +5,7 @@ module OpenFoodNetwork
     describe "relatives" do
       let!(:enterprise) { create(:distributor_enterprise) }
       let!(:producer) { create(:supplier_enterprise) }
-      let!(:producer_inactive) { create(:supplier_enterprise, confirmed_at: nil) }
+      let!(:producer_inactive) { create(:supplier_enterprise, sells: 'unspecified') }
       let!(:er_p)  { create(:enterprise_relationship, parent: producer, child: enterprise) }
       let!(:er_pi) { create(:enterprise_relationship, parent: producer_inactive, child: enterprise) }
 
diff --git a/spec/lib/open_food_network/enterprise_issue_validator_spec.rb b/spec/lib/open_food_network/enterprise_issue_validator_spec.rb
index 1d0b065ee4..ddae3e0b53 100644
--- a/spec/lib/open_food_network/enterprise_issue_validator_spec.rb
+++ b/spec/lib/open_food_network/enterprise_issue_validator_spec.rb
@@ -2,21 +2,6 @@ require 'open_food_network/enterprise_issue_validator'
 
 module OpenFoodNetwork
   describe EnterpriseIssueValidator do
-    describe "issues" do
-      let(:enterprise) { create(:enterprise) }
-      let(:eiv) { EnterpriseIssueValidator.new(enterprise) }
-      let(:issues) { eiv.issues }
-
-      it "reports enterprises requiring email confirmation" do
-        eiv.stub(:shipping_methods_ok?) { true }
-        eiv.stub(:payment_methods_ok?) { true }
-        eiv.stub(:confirmed?) { false }
-
-        issues.count.should == 1
-        issues.first[:description].should include "Email confirmation is pending"
-      end
-    end
-
     describe "warnings" do
       let(:enterprise_invisible) { create(:enterprise, visible: false) }
       let(:warnings) { EnterpriseIssueValidator.new(enterprise_invisible).warnings }
diff --git a/spec/lib/open_food_network/users_and_enterprises_report_spec.rb b/spec/lib/open_food_network/users_and_enterprises_report_spec.rb
index 7119d16239..906bef1eef 100644
--- a/spec/lib/open_food_network/users_and_enterprises_report_spec.rb
+++ b/spec/lib/open_food_network/users_and_enterprises_report_spec.rb
@@ -26,18 +26,10 @@ module OpenFoodNetwork
     describe "sorting results" do
       let!(:subject) { OpenFoodNetwork::UsersAndEnterprisesReport.new {} }
 
-      it "sorts unconfirmed enterprises to the top" do
+      it "sorts by creation date" do
         uae_mock = [
-          { "confirmed_at" => "2015-01-01", "name" => "aaa" },
-          { "confirmed_at" => nil, "name" => "bbb" }
-        ]
-        expect(subject.sort uae_mock).to eq [ uae_mock[1], uae_mock[0] ]
-      end
-
-      it "then sorts by confirmation date" do
-        uae_mock = [
-          { "confirmed_at" => "2015-01-01", "name" => "bbb" },
-          { "confirmed_at" => "2015-01-02", "name" => "aaa" }
+          { "created_at" => "2015-01-01", "name" => "bbb" },
+          { "created_at" => "2015-01-02", "name" => "aaa" }
         ]
         expect(subject.sort uae_mock).to eq [ uae_mock[1], uae_mock[0] ]
       end
diff --git a/spec/mailers/enterprise_mailer_spec.rb b/spec/mailers/enterprise_mailer_spec.rb
index 2399d4146a..7eda5ff505 100644
--- a/spec/mailers/enterprise_mailer_spec.rb
+++ b/spec/mailers/enterprise_mailer_spec.rb
@@ -7,32 +7,6 @@ describe EnterpriseMailer do
     ActionMailer::Base.deliveries = []
   end
 
-  context "when given an enterprise without an unconfirmed_email" do
-    it "should send an email confirmation to email" do
-      EnterpriseMailer.confirmation_instructions(enterprise, 'token').deliver
-      ActionMailer::Base.deliveries.count.should == 1
-      mail = ActionMailer::Base.deliveries.first
-      expect(mail.subject).to eq "Please confirm the email address for #{enterprise.name}"
-      expect(mail.to).to include enterprise.email
-      expect(mail.reply_to).to be_nil
-    end
-  end
-
-  context "when given an enterprise with an unconfirmed_email" do
-    before do
-      enterprise.unconfirmed_email = "unconfirmed@email.com"
-      enterprise.save!
-    end
-
-    it "should send an email confirmation to unconfirmed_email" do
-      EnterpriseMailer.confirmation_instructions(enterprise, 'token').deliver
-      ActionMailer::Base.deliveries.count.should == 1
-      mail = ActionMailer::Base.deliveries.first
-      expect(mail.subject).to eq "Please confirm the email address for #{enterprise.name}"
-      expect(mail.to).to include enterprise.unconfirmed_email
-    end
-  end
-
   it "should send a welcome email when given an enterprise" do
     EnterpriseMailer.welcome(enterprise).deliver
     ActionMailer::Base.deliveries.count.should == 1
diff --git a/spec/models/enterprise_relationship_spec.rb b/spec/models/enterprise_relationship_spec.rb
index ca21cc7dfc..5dbdf1f3be 100644
--- a/spec/models/enterprise_relationship_spec.rb
+++ b/spec/models/enterprise_relationship_spec.rb
@@ -124,12 +124,12 @@ describe EnterpriseRelationship do
     end
 
     it "finds inactive enterprises by default" do
-      e1.update_attribute :confirmed_at, nil
+      e1.update_attribute :sells, 'unspecified'
       EnterpriseRelationship.relatives[e2.id][:producers].should == Set.new([e1.id])
     end
 
     it "does not find inactive enterprises when requested" do
-      e1.update_attribute :confirmed_at, nil
+      e1.update_attribute :sells, 'unspecified'
       EnterpriseRelationship.relatives(true)[e2.id][:producers].should be_empty
     end
 
diff --git a/spec/models/enterprise_spec.rb b/spec/models/enterprise_spec.rb
index 12fc3bd744..e122fadf7b 100644
--- a/spec/models/enterprise_spec.rb
+++ b/spec/models/enterprise_spec.rb
@@ -8,77 +8,10 @@ describe Enterprise do
       let!(:user) { create_enterprise_user( enterprise_limit: 2 ) }
       let!(:enterprise) { create(:enterprise, owner: user) }
 
-      context "when the email address has not already been confirmed" do
-        it "sends a confirmation email" do
-          expect do
-            create(:enterprise, owner: user, email: "unknown@email.com", confirmed_at: nil )
-          end.to enqueue_job Delayed::PerformableMethod
-          Delayed::Job.last.payload_object.method_name.should == :send_on_create_confirmation_instructions_without_delay
-        end
-
-        it "does not send a welcome email" do
-          expect(EnterpriseMailer).to_not receive(:welcome)
-          create(:enterprise, owner: user, email: "unknown@email.com", confirmed_at: nil )
-        end
-      end
-
-      context "when the email address has already been confirmed" do
-        it "does not send a confirmation email" do
-          expect(EnterpriseMailer).to_not receive(:confirmation_instructions)
-          create(:enterprise, owner: user, email: enterprise.email, confirmed_at: nil)
-        end
-
-        it "sends a welcome email" do
-          expect do
-            create(:enterprise, owner: user, email: enterprise.email, confirmed_at: nil)
-          end.to enqueue_job WelcomeEnterpriseJob
-        end
-      end
-    end
-
-    describe "on update of email" do
-      let!(:user) { create_enterprise_user( enterprise_limit: 2 ) }
-      let!(:enterprise) { create(:enterprise, owner: user) }
-
-      it "when the email address has not already been confirmed" do
+      it "sends a welcome email" do
         expect do
-          enterprise.update_attributes(email: "unknown@email.com")
-        end.to enqueue_job Delayed::PerformableMethod
-        Delayed::Job.last.payload_object.method_name.should == :send_confirmation_instructions_without_delay
-      end
-
-      it "when the email address has already been confirmed" do
-        create(:enterprise, owner: user, email: "second.known.email@email.com") # Another enterpise with same owner but different email
-        expect(EnterpriseMailer).to_not receive(:confirmation_instructions)
-        enterprise.update_attributes!(email: "second.known.email@email.com")
-      end
-    end
-
-    describe "on email confirmation" do
-      let!(:user) { create_enterprise_user( enterprise_limit: 2 ) }
-      let!(:unconfirmed_enterprise) { create(:enterprise, owner: user, confirmed_at: nil) }
-
-      context "when we are confirming an email address for the first time for the enterprise" do
-        it "sends a welcome email" do
-          # unconfirmed_email is blank if we are not reconfirming an email
-          unconfirmed_enterprise.unconfirmed_email = nil
-          unconfirmed_enterprise.save!
-
-          expect do
-            unconfirmed_enterprise.confirm!
-          end.to enqueue_job WelcomeEnterpriseJob, enterprise_id: unconfirmed_enterprise.id
-        end
-      end
-
-      context "when we are reconfirming the email address for the enterprise" do
-        it "does not send a welcome email" do
-          # unconfirmed_email is present if we are reconfirming an email
-          unconfirmed_enterprise.unconfirmed_email = "unconfirmed@email.com"
-          unconfirmed_enterprise.save!
-
-          expect(EnterpriseMailer).to_not receive(:welcome)
-          unconfirmed_enterprise.confirm!
-        end
+          create(:enterprise, owner: user, email: enterprise.email)
+        end.to enqueue_job WelcomeEnterpriseJob
       end
     end
   end
@@ -284,38 +217,14 @@ describe Enterprise do
       end
     end
 
-    describe "confirmed" do
-      it "find enterprises with a confirmed date" do
-        s1 = create(:supplier_enterprise)
-        d1 = create(:distributor_enterprise)
-        s2 = create(:supplier_enterprise, confirmed_at: nil)
-        d2 = create(:distributor_enterprise, confirmed_at: nil)
-        expect(Enterprise.confirmed).to include s1, d1
-        expect(Enterprise.confirmed).to_not include s2, d2
-      end
-    end
-
-    describe "unconfirmed" do
-      it "find enterprises without a confirmed date" do
-        s1 = create(:supplier_enterprise)
-        d1 = create(:distributor_enterprise)
-        s2 = create(:supplier_enterprise, confirmed_at: nil)
-        d2 = create(:distributor_enterprise, confirmed_at: nil)
-        expect(Enterprise.unconfirmed).to_not include s1, d1
-        expect(Enterprise.unconfirmed).to include s2, d2
-      end
-    end
-
     describe "activated" do
-      let!(:inactive_enterprise1) { create(:enterprise, sells: "unspecified", confirmed_at: Time.zone.now) ;}
-      let!(:inactive_enterprise2) { create(:enterprise, sells: "none", confirmed_at: nil) }
-      let!(:active_enterprise) { create(:enterprise, sells: "none", confirmed_at: Time.zone.now) }
+      let!(:inactive_enterprise) { create(:enterprise, sells: "unspecified") ;}
+      let!(:active_enterprise) { create(:enterprise, sells: "none") }
 
-      it "finds enterprises that have a sells property other than 'unspecified' and that are confirmed" do
+      it "finds enterprises that have a sells property other than 'unspecified'" do
         activated_enterprises = Enterprise.activated
         expect(activated_enterprises).to include active_enterprise
-        expect(activated_enterprises).to_not include inactive_enterprise1
-        expect(activated_enterprises).to_not include inactive_enterprise2
+        expect(activated_enterprises).to_not include inactive_enterprise
       end
     end