diff --git a/app/controllers/checkout_controller.rb b/app/controllers/checkout_controller.rb
index 48d5cf060a..2c8b7f7cfe 100644
--- a/app/controllers/checkout_controller.rb
+++ b/app/controllers/checkout_controller.rb
@@ -5,6 +5,7 @@ require 'open_food_network/address_finder'
 class CheckoutController < ::BaseController
   include OrderStockCheck
   include OrderCompletion
+  include WhiteLabel
 
   layout 'darkswarm'
 
@@ -27,6 +28,8 @@ class CheckoutController < ::BaseController
   before_action :associate_user
   before_action :check_authorization
 
+  before_action :hide_ofn_navigation, only: :edit
+
   helper 'spree/orders'
 
   def edit; end
diff --git a/app/controllers/concerns/white_label.rb b/app/controllers/concerns/white_label.rb
new file mode 100644
index 0000000000..180d138237
--- /dev/null
+++ b/app/controllers/concerns/white_label.rb
@@ -0,0 +1,14 @@
+# frozen_string_literal: true
+
+module WhiteLabel
+  extend ActiveSupport::Concern
+  include EnterprisesHelper
+
+  def hide_ofn_navigation(distributor = current_distributor)
+    return false unless OpenFoodNetwork::FeatureToggle.enabled?(:white_label)
+
+    # if the distributor has the hide_ofn_navigation preference set to true
+    # then we should hide the OFN navigation
+    @hide_ofn_navigation = distributor.hide_ofn_navigation
+  end
+end
diff --git a/app/controllers/enterprises_controller.rb b/app/controllers/enterprises_controller.rb
index 2fc7f43b44..058c6528ed 100644
--- a/app/controllers/enterprises_controller.rb
+++ b/app/controllers/enterprises_controller.rb
@@ -7,6 +7,7 @@ class EnterprisesController < BaseController
   helper Spree::ProductsHelper
   include OrderCyclesHelper
   include SerializerHelper
+  include WhiteLabel
 
   protect_from_forgery except: :check_permalink
 
@@ -14,6 +15,7 @@ class EnterprisesController < BaseController
   prepend_before_action :set_order_cycles, :require_distributor_chosen, :reset_order, only: :shop
 
   before_action :clean_permalink, only: :check_permalink
+  before_action :hide_ofn_navigation, only: :shop
 
   respond_to :js, only: :permalink_checker
 
diff --git a/app/controllers/split_checkout_controller.rb b/app/controllers/split_checkout_controller.rb
index e33bd0038b..c1a63c2c44 100644
--- a/app/controllers/split_checkout_controller.rb
+++ b/app/controllers/split_checkout_controller.rb
@@ -10,6 +10,7 @@ class SplitCheckoutController < ::BaseController
   include CheckoutCallbacks
   include OrderCompletion
   include CablecarResponses
+  include WhiteLabel
 
   helper 'terms_and_conditions'
   helper 'checkout'
@@ -18,6 +19,7 @@ class SplitCheckoutController < ::BaseController
   helper OrderHelper
 
   before_action :set_checkout_redirect
+  before_action :hide_ofn_navigation, only: [:edit, :update]
 
   def edit
     redirect_to_step_based_on_order unless params[:step]
diff --git a/app/controllers/spree/orders_controller.rb b/app/controllers/spree/orders_controller.rb
index 95e9390f9b..e0a8d2281b 100644
--- a/app/controllers/spree/orders_controller.rb
+++ b/app/controllers/spree/orders_controller.rb
@@ -5,6 +5,7 @@ module Spree
     include OrderCyclesHelper
     include Rails.application.routes.url_helpers
     include CablecarResponses
+    include WhiteLabel
 
     layout 'darkswarm'
 
@@ -14,7 +15,8 @@ module Spree
     respond_to :html, :json
 
     before_action :check_authorization
-    before_action :set_current_order, only: :update
+    before_action :set_order_from_params, only: :show
+    before_action :set_current_order, only: [:edit, :update]
     before_action :filter_order_params, only: :update
 
     prepend_before_action :require_order_authentication, only: :show
@@ -23,10 +25,12 @@ module Spree
     before_action :check_hub_ready_for_checkout, only: :edit
     before_action :check_at_least_one_line_item, only: :update
 
-    def show
-      @order = Spree::Order.find_by!(number: params[:id])
+    before_action only: [:show, :edit] do
+      hide_ofn_navigation(@order.distributor)
     end
 
+    def show; end
+
     def empty
       if @order = current_order
         @order.empty!
@@ -37,7 +41,6 @@ module Spree
 
     # Patching to redirect to shop if order is empty
     def edit
-      @order = current_order(true)
       @insufficient_stock_lines = @order.insufficient_stock_lines
       @unavailable_order_variants = OrderCycleDistributedVariants.
         new(current_order_cycle, current_distributor).unavailable_order_variants(@order)
@@ -106,6 +109,10 @@ module Spree
 
     private
 
+    def set_order_from_params
+      @order = Spree::Order.find_by!(number: params[:id])
+    end
+
     def set_current_order
       @order = current_order(true)
     end
diff --git a/app/helpers/admin/enterprises_helper.rb b/app/helpers/admin/enterprises_helper.rb
index 25dae316f8..f36661544a 100644
--- a/app/helpers/admin/enterprises_helper.rb
+++ b/app/helpers/admin/enterprises_helper.rb
@@ -23,6 +23,14 @@ module Admin
       show_enterprise_fees = can?(:manage_enterprise_fees,
                                   enterprise) && (is_shop || enterprise.is_primary_producer)
 
+      build_enterprise_side_menu_items(is_shop, show_properties, show_shipping_methods,
+                                       show_payment_methods, show_enterprise_fees)
+    end
+
+    private
+
+    def build_enterprise_side_menu_items(is_shop, show_properties, show_shipping_methods,
+                                         show_payment_methods, show_enterprise_fees)
       [
         { name: 'primary_details', icon_class: "icon-home", show: true, selected: 'selected' },
         { name: 'address', icon_class: "icon-map-marker", show: true },
@@ -41,8 +49,14 @@ module Admin
         { name: 'inventory_settings', icon_class: "icon-list-ol", show: is_shop },
         { name: 'tag_rules', icon_class: "icon-random", show: is_shop },
         { name: 'shop_preferences', icon_class: "icon-shopping-cart", show: is_shop },
-        { name: 'users', icon_class: "icon-user", show: true }
-      ]
+        { name: 'users', icon_class: "icon-user", show: true },
+      ] + [add_white_label_if_feature_activated].compact
+    end
+
+    def add_white_label_if_feature_activated
+      return nil unless OpenFoodNetwork::FeatureToggle.enabled?(:white_label)
+
+      { name: 'white_label', icon_class: "icon-leaf", show: true }
     end
     # rubocop:enable Metrics/MethodLength
   end
diff --git a/app/serializers/api/admin/enterprise_serializer.rb b/app/serializers/api/admin/enterprise_serializer.rb
index 2071024f3e..9afed8e532 100644
--- a/app/serializers/api/admin/enterprise_serializer.rb
+++ b/app/serializers/api/admin/enterprise_serializer.rb
@@ -14,7 +14,7 @@ module Api
                  :logo, :promo_image, :terms_and_conditions,
                  :terms_and_conditions_file_name, :terms_and_conditions_updated_at,
                  :preferred_invoice_order_by_supplier, :preferred_product_low_stock_display,
-                 :visible
+                 :visible, :hide_ofn_navigation
 
       has_one :owner, serializer: Api::Admin::UserSerializer
       has_many :users, serializer: Api::Admin::UserSerializer
diff --git a/app/serializers/api/enterprise_shopfront_serializer.rb b/app/serializers/api/enterprise_shopfront_serializer.rb
index ac0fed09f2..12ca4d1b79 100644
--- a/app/serializers/api/enterprise_shopfront_serializer.rb
+++ b/app/serializers/api/enterprise_shopfront_serializer.rb
@@ -9,7 +9,8 @@ module Api
                :instagram, :linkedin, :twitter, :facebook, :is_primary_producer, :is_distributor,
                :phone, :whatsapp_phone, :whatsapp_url, :visible, :email_address, :hash, :logo,
                :promo_image, :path, :category, :active, :producers, :orders_close_at, :hubs,
-               :taxons, :supplied_taxons, :pickup, :delivery, :preferred_product_low_stock_display
+               :taxons, :supplied_taxons, :pickup, :delivery, :preferred_product_low_stock_display,
+               :hide_ofn_navigation
 
     has_one :address, serializer: Api::AddressSerializer
     has_many :supplied_properties, serializer: Api::PropertySerializer
diff --git a/app/services/permitted_attributes/enterprise.rb b/app/services/permitted_attributes/enterprise.rb
index 5aff8fbb76..c72a24cfa7 100644
--- a/app/services/permitted_attributes/enterprise.rb
+++ b/app/services/permitted_attributes/enterprise.rb
@@ -34,7 +34,8 @@ module PermittedAttributes
         :preferred_shopfront_producer_order, :preferred_shopfront_order_cycle_order,
         :show_customer_names_to_suppliers, :preferred_shopfront_product_sorting_method,
         :preferred_invoice_order_by_supplier,
-        :preferred_product_low_stock_display
+        :preferred_product_low_stock_display,
+        :hide_ofn_navigation
       ]
     end
   end
diff --git a/app/views/admin/enterprises/form/_white_label.html.haml b/app/views/admin/enterprises/form/_white_label.html.haml
new file mode 100644
index 0000000000..b083ec7700
--- /dev/null
+++ b/app/views/admin/enterprises/form/_white_label.html.haml
@@ -0,0 +1,6 @@
+.row
+  .three.columns.alpha
+    = f.label :hide_ofn_navigation, t('.hide_ofn_navigation')
+  .three.columns
+    = f.check_box :hide_ofn_navigation
+    
diff --git a/app/views/shared/menu/_large_menu.html.haml b/app/views/shared/menu/_large_menu.html.haml
index d8cb828ca6..ec64ecdcf5 100644
--- a/app/views/shared/menu/_large_menu.html.haml
+++ b/app/views/shared/menu/_large_menu.html.haml
@@ -10,14 +10,15 @@
           = t 'powered_by'
           %a{href: '/'}
             = t 'title'
-    %ul.nav-main-menu
-      - [*1..7].each do |menu_number|
-        - menu_name = "menu_#{menu_number}"
-        - if ContentConfig[menu_name].present?
-          %li
-            %a{href: t("#{menu_name}_url") }
-              %span.nav-primary
-                = t "#{menu_name}_title"
+    - unless @hide_ofn_navigation
+      %ul.nav-main-menu
+        - [*1..7].each do |menu_number|
+          - menu_name = "menu_#{menu_number}"
+          - if ContentConfig[menu_name].present?
+            %li
+              %a{href: t("#{menu_name}_url") }
+                %span.nav-primary
+                  = t "#{menu_name}_title"
     %ul.nav-icons-menu
       - if OpenFoodNetwork::I18nConfig.selectable_locales.count > 1
         = render 'shared/menu/language_selector'
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 50b456fd18..eb520908a0 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -1155,6 +1155,9 @@ en:
           net_value: Net Value
           add_new: Add New
           no_voucher_yet: No Vouchers yet
+        white_label:
+          legend: "White Label"
+          hide_ofn_navigation: "Hide OFN navigation"
       actions:
         edit_profile: Settings
         properties: Properties
@@ -1394,6 +1397,7 @@ en:
           shop_preferences: "Shop Preferences"
           users: "Users"
           vouchers: Vouchers
+          white_label: "White Label"
         enterprise_group:
           primary_details: "Primary Details"
           users: "Users"
diff --git a/db/migrate/20230329080357_add_hide_ofn_navigation_to_enterprises.rb b/db/migrate/20230329080357_add_hide_ofn_navigation_to_enterprises.rb
new file mode 100644
index 0000000000..3fd3906634
--- /dev/null
+++ b/db/migrate/20230329080357_add_hide_ofn_navigation_to_enterprises.rb
@@ -0,0 +1,5 @@
+class AddHideOfnNavigationToEnterprises < ActiveRecord::Migration[7.0]
+  def change
+    add_column :enterprises, :hide_ofn_navigation, :boolean, null: false, default: false
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 6e7f939670..04c2560ce1 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2023_03_15_031807) do
+ActiveRecord::Schema[7.0].define(version: 2023_03_29_080357) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_stat_statements"
   enable_extension "plpgsql"
@@ -224,6 +224,7 @@ ActiveRecord::Schema[7.0].define(version: 2023_03_15_031807) do
     t.boolean "show_customer_names_to_suppliers", default: false, null: false
     t.string "visible", limit: 255, default: "public", null: false
     t.string "whatsapp_phone", limit: 255
+    t.boolean "hide_ofn_navigation", default: false, null: false
     t.index ["address_id"], name: "index_enterprises_on_address_id"
     t.index ["is_primary_producer", "sells"], name: "index_enterprises_on_is_primary_producer_and_sells"
     t.index ["name"], name: "index_enterprises_on_name", unique: true
diff --git a/lib/open_food_network/feature_toggle.rb b/lib/open_food_network/feature_toggle.rb
index ebebffb1de..b6a3048209 100644
--- a/lib/open_food_network/feature_toggle.rb
+++ b/lib/open_food_network/feature_toggle.rb
@@ -40,6 +40,9 @@ module OpenFoodNetwork
       "vouchers" => <<~DESC,
         Add voucher functionality. Voucher can be managed via Enterprise settings.
       DESC
+      "white_label" => <<~DESC,
+        Customize shopfront (shop, cart, checkout) and emails without OFN branding.
+      DESC
     }.freeze
 
     # Move your feature entry from CURRENT_FEATURES to RETIRED_FEATURES when
diff --git a/spec/controllers/spree/orders_controller_spec.rb b/spec/controllers/spree/orders_controller_spec.rb
index c6ce2a43e6..44b5873661 100644
--- a/spec/controllers/spree/orders_controller_spec.rb
+++ b/spec/controllers/spree/orders_controller_spec.rb
@@ -91,6 +91,7 @@ describe Spree::OrdersController, type: :controller do
 
     it "redirects to shop when order is empty" do
       allow(controller).to receive(:current_distributor).and_return(distributor)
+      allow(distributor).to receive(:hide_ofn_navigation).and_return false
       allow(controller).to receive(:current_order_cycle).and_return(order_cycle)
       allow(controller).to receive(:current_order).and_return order
       allow(order).to receive_message_chain(:line_items, :empty?).and_return true
diff --git a/spec/system/admin/enterprises_spec.rb b/spec/system/admin/enterprises_spec.rb
index d377f51635..5613a6da02 100644
--- a/spec/system/admin/enterprises_spec.rb
+++ b/spec/system/admin/enterprises_spec.rb
@@ -584,5 +584,46 @@ describe '
         end
       end
     end
+
+    context "white label settings" do
+      context "when the feature is enabled" do
+        before do
+          Flipper.enable(:white_label)
+          visit edit_admin_enterprise_path(distributor1)
+
+          within(".side_menu") do
+            click_link "White Label"
+          end
+        end
+
+        it "set the hide_ofn_navigation preference for the current shop" do
+          check "Hide OFN navigation"
+          click_button 'Update'
+          expect(flash_message).to eq('Enterprise "First Distributor" has been successfully updated!')
+          expect(distributor1.reload.hide_ofn_navigation).to be true
+
+          visit edit_admin_enterprise_path(distributor1)
+          within(".side_menu") do
+            click_link "White Label"
+          end
+
+          uncheck "Hide OFN navigation"
+          click_button 'Update'
+          expect(flash_message).to eq('Enterprise "First Distributor" has been successfully updated!')
+          expect(distributor1.reload.hide_ofn_navigation).to be false
+        end
+      end
+
+      context "when the feature is disabled" do
+        before do
+          Flipper.disable(:white_label)
+          visit edit_admin_enterprise_path(distributor1)
+        end
+
+        it "does not show the white label settings" do
+          expect(page).not_to have_link "White Label"
+        end
+      end
+    end
   end
 end
diff --git a/spec/system/consumer/white_label_spec.rb b/spec/system/consumer/white_label_spec.rb
new file mode 100644
index 0000000000..24e930725d
--- /dev/null
+++ b/spec/system/consumer/white_label_spec.rb
@@ -0,0 +1,174 @@
+# frozen_string_literal: true
+
+require 'system_helper'
+
+describe 'White label setting' do
+  include AuthenticationHelper
+  include ShopWorkflow
+
+  let!(:distributor) { create(:distributor_enterprise, with_payment_and_shipping: true) }
+  let!(:shipping_method) { create(:shipping_method, distributors: [distributor]) }
+  let(:product) {
+    create(:taxed_product, supplier: create(:supplier_enterprise), price: 10,
+                           zone: create(:zone_with_member), tax_rate_amount: 0.1)
+  }
+  let!(:order_cycle) {
+    create(:simple_order_cycle, distributors: [distributor],
+                                coordinator: create(:distributor_enterprise),
+                                variants: [product.variants.first])
+  }
+  let!(:order) { create(:order, distributor: distributor, order_cycle: order_cycle) }
+
+  let(:ofn_navigation) { 'ul.nav-main-menu' }
+
+  shared_examples "does not hide the OFN navigation" do
+    it "does not hide the OFN navigation when visiting the shop" do
+      visit main_app.enterprise_shop_path(distributor)
+      expect(page).to have_selector ofn_navigation
+    end
+
+    it "does not hide the OFN navigation when visiting root path" do
+      visit main_app.root_path
+      expect(page).to have_selector ofn_navigation
+    end
+
+    it "does not hide the OFN navigation when visiting cart path" do
+      visit main_app.cart_path
+      expect(page).to have_selector ofn_navigation
+    end
+  end
+
+  context "when the white label feature is activated" do
+    before do
+      Flipper.enable(:white_label)
+    end
+
+    context "manage the hide_ofn_navigation preference" do
+      context "when the preference is set to true" do
+        before do
+          distributor.update_attribute(:hide_ofn_navigation, true)
+        end
+
+        shared_examples "hides the OFN navigation when needed only" do
+          it "hides the OFN navigation when visiting the shop" do
+            visit main_app.enterprise_shop_path(distributor)
+            expect(page).to have_no_selector ofn_navigation
+          end
+
+          it "does not hide the OFN navigation when visiting root path" do
+            visit main_app.root_path
+            expect(page).to have_selector ofn_navigation
+          end
+        end
+
+        context "without order or current distributor" do
+          it_behaves_like "hides the OFN navigation when needed only"
+        end
+
+        context "when the user has an order ready to checkout" do
+          before do
+            order.update_attribute(:state, 'cart')
+            order.line_items << create(:line_item, variant: product.variants.first)
+            set_order(order)
+          end
+
+          shared_examples "hides the OFN navigation when needed only for the checkout" do
+            it_behaves_like "hides the OFN navigation when needed only"
+
+            it "hides the OFN navigation when visiting cart path" do
+              visit main_app.cart_path
+              expect(page).to have_no_selector ofn_navigation
+            end
+
+            it "hides the OFN navigation when visiting checkout path" do
+              visit checkout_path
+              expect(page).to have_content "Checkout now"
+              expect(page).to have_content "Order ready for "
+              expect(page).to have_no_selector ofn_navigation
+            end
+          end
+
+          context "when the split checkout is disabled" do
+            it_behaves_like "hides the OFN navigation when needed only for the checkout"
+          end
+
+          context "when the split checkout is enabled" do
+            before do
+              Flipper.enable(:split_checkout)
+            end
+
+            it_behaves_like "hides the OFN navigation when needed only for the checkout"
+          end
+        end
+
+        context "when the user has a complete order" do
+          let(:complete_order) {
+            create(:order_with_credit_payment,
+                   user: nil,
+                   email: "guest@user.com",
+                   distributor: distributor,
+                   order_cycle: order_cycle)
+          }
+          before do
+            set_order(complete_order)
+          end
+
+          shared_examples "hides the OFN navigation when needed only for the order confirmation" do
+            it "hides" do
+              visit order_path(complete_order, order_token: complete_order.token)
+              expect(page).to have_no_selector ofn_navigation
+            end
+          end
+
+          context "when the current distributor is the distributor of the order" do
+            before do
+              allow_any_instance_of(EnterprisesHelper).to receive(:current_distributor).
+                and_return(distributor)
+            end
+
+            it_behaves_like "hides the OFN navigation when needed only for the order confirmation"
+          end
+
+          context "when the user has a current distributor that is not the distributor's order" do
+            let!(:another_distributor) { create(:distributor_enterprise) }
+            before do
+              another_distributor.update_attribute(:hide_ofn_navigation, false)
+              allow_any_instance_of(EnterprisesHelper).to receive(:current_distributor).
+                and_return(another_distributor)
+            end
+
+            it_behaves_like "hides the OFN navigation when needed only for the order confirmation"
+          end
+        end
+
+        context "when the user has a current distributor" do
+          before do
+            allow_any_instance_of(EnterprisesHelper).to receive(:current_distributor).
+              and_return(distributor)
+          end
+
+          it_behaves_like "hides the OFN navigation when needed only"
+        end
+      end
+
+      context "when the preference is set to false" do
+        before do
+          distributor.update_attribute(:hide_ofn_navigation, false)
+          set_order(order)
+          allow_any_instance_of(EnterprisesHelper).to receive(:current_distributor).
+            and_return(distributor)
+        end
+
+        it_behaves_like "does not hide the OFN navigation"
+      end
+    end
+  end
+
+  context "when the white label feature is deactivated" do
+    before do
+      Flipper.disable(:white_label)
+    end
+
+    it_behaves_like "does not hide the OFN navigation"
+  end
+end