diff --git a/lib/tasks/sample_data/enterprise_factory.rb b/lib/tasks/sample_data/enterprise_factory.rb
index 3bf18109a0..cf5d62db22 100644
--- a/lib/tasks/sample_data/enterprise_factory.rb
+++ b/lib/tasks/sample_data/enterprise_factory.rb
@@ -25,35 +25,55 @@ class EnterpriseFactory
         owner: users["Penny Profile"],
         is_primary_producer: false,
         sells: "none",
-        address: address("25 Myrtle Street, Bayswater, 3153")
+        address: address("25 Myrtle Street, Bayswater, 3153"),
+        long_description: <<DESC
+        This enterprise is a profile which means that it's not a producer and it
+        doesn't sell anything either.
+DESC
       },
       {
         name: "Fred's Farm",
         owner: users["Fred Farmer"],
         is_primary_producer: true,
         sells: "none",
-        address: address("6 Rollings Road, Upper Ferntree Gully, 3156")
+        address: address("6 Rollings Road, Upper Ferntree Gully, 3156"),
+        long_description: <<DESC
+        This enterprise is a producer only. It has products, which are sold
+        through the online shops of other enterprises.
+DESC
       },
       {
         name: "Freddy's Farm Shop",
         owner: users["Freddy Shop Farmer"],
         is_primary_producer: true,
         sells: "own",
-        address: address("72 Lake Road, Blackburn, 3130")
+        address: address("72 Lake Road, Blackburn, 3130"),
+        long_description: <<DESC
+        This enterprise is a producer which also sells directly to consumers.
+        It has its own online shop and sells through other enterprises.
+DESC
       },
       {
         name: "Fredo's Farm Hub",
         owner: users["Fredo Hub Farmer"],
         is_primary_producer: true,
         sells: "any",
-        address: address("7 Verbena Street, Mordialloc, 3195")
+        address: address("7 Verbena Street, Mordialloc, 3195"),
+        long_description: <<DESC
+        This enterprise is a producer selling its own and other produce to
+        consumers.
+DESC
       },
       {
         name: "Mary's Online Shop",
         owner: users["Mary Retailer"],
         is_primary_producer: false,
         sells: "any",
-        address: address("20 Galvin Street, Altona, 3018")
+        address: address("20 Galvin Street, Altona, 3018"),
+        long_description: <<DESC
+        This enterprise sells the products of producers, but doesn't have any
+        products of its own.
+DESC
       },
       {
         name: "Maryse's Private Shop",
@@ -61,7 +81,12 @@ class EnterpriseFactory
         is_primary_producer: false,
         sells: "any",
         address: address("6 Martin Street, Belgrave, 3160"),
-        require_login: true
+        require_login: true,
+        long_description: <<DESC
+        This enterprise sells the products of producers in a private shop front.
+        Users have to be registered customers of this enterprise to access the
+        shop.
+DESC
       }
     ]
   end