diff --git a/app/models/tag_rule/filter_products.rb b/app/models/tag_rule/filter_products.rb
new file mode 100644
index 0000000000..e087d8737a
--- /dev/null
+++ b/app/models/tag_rule/filter_products.rb
@@ -0,0 +1,37 @@
+class TagRule::FilterProducts < TagRule
+  preference :matched_variants_visibility, :string, default: "visible"
+  preference :variant_tags, :string, default: ""
+
+  attr_accessible :preferred_matched_variants_visibility, :preferred_variant_tags
+
+  private
+
+  # Warning: this should only EVER be called via TagRule#apply
+  def apply!
+    unless preferred_matched_variants_visibility == "visible"
+      subject.reject! do |product|
+        product[:variants].reject!{ |v| tags_match?(v) }
+        product[:variants].empty?
+      end
+    end
+  end
+
+  def apply_default!
+    if preferred_matched_variants_visibility == "visible"
+      subject.reject! do |product|
+        product[:variants].reject!{ |v| tags_match?(v) }
+        product[:variants].empty?
+      end
+    end
+  end
+
+  def tags_match?(variant)
+    variant_tags = variant.andand[:tag_list] || []
+    preferred_tags = preferred_variant_tags.split(",")
+    ( variant_tags & preferred_tags ).any?
+  end
+
+  def subject_class_matches?
+    subject.class == HashWithIndifferentAccess
+  end
+end
diff --git a/spec/factories.rb b/spec/factories.rb
index b4a3a1b573..2e29e74316 100644
--- a/spec/factories.rb
+++ b/spec/factories.rb
@@ -290,6 +290,10 @@ FactoryGirl.define do
     enterprise { FactoryGirl.create :distributor_enterprise }
   end
 
+  factory :filter_products_tag_rule, class: TagRule::FilterProducts do
+    enterprise { FactoryGirl.create :distributor_enterprise }
+  end
+
   factory :tag_rule, class: TagRule::DiscountOrder do
     enterprise { FactoryGirl.create :distributor_enterprise }
     before(:create) do |tr|
diff --git a/spec/models/tag_rule/filter_products_spec.rb b/spec/models/tag_rule/filter_products_spec.rb
new file mode 100644
index 0000000000..2f1d9ec495
--- /dev/null
+++ b/spec/models/tag_rule/filter_products_spec.rb
@@ -0,0 +1,83 @@
+require 'spec_helper'
+
+describe TagRule::FilterProducts, type: :model do
+  let!(:tag_rule) { create(:filter_products_tag_rule) }
+
+  describe "determining whether tags match for a given variant" do
+    context "when the variantm is nil" do
+
+      it "returns false" do
+        expect(tag_rule.send(:tags_match?, nil)).to be false
+      end
+    end
+
+    context "when the variant is not nil" do
+      let(:variant_object) { { tag_list: ["member","local","volunteer"] } }
+
+      context "when the rule has no preferred variant tags specified" do
+        before { allow(tag_rule).to receive(:preferred_variant_tags) { "" } }
+        it { expect(tag_rule.send(:tags_match?, variant_object)).to be false }
+      end
+
+      context "when the rule has preferred variant tags specified that match ANY of the variant tags" do
+        before { allow(tag_rule).to receive(:preferred_variant_tags) { "wholesale,some_tag,member" } }
+        it { expect(tag_rule.send(:tags_match?, variant_object)).to be true }
+      end
+
+      context "when the rule has preferred variant tags specified that match NONE of the variant tags" do
+        before { allow(tag_rule).to receive(:preferred_variant_tags) { "wholesale,some_tag,some_other_tag" } }
+        it { expect(tag_rule.send(:tags_match?, variant_object)).to be false }
+      end
+    end
+  end
+
+  describe "applying the rule" do
+    # Assume that all validation is done by the TagRule base class
+
+    let(:product1) { { name: "product1", variants: [{ name: "v1", tag_list: ["tag1", "something", "somethingelse"]}] } }
+    let(:product2) { { name: "product2", variants: [{ name: "v2", tag_list: ["tag2"]}] } }
+    let(:product3) { { name: "product3", variants: [{ name: "v3", tag_list: ["tag3"]}] } }
+    let!(:product_hash) { [product1, product2, product3] }
+
+    before do
+      tag_rule.update_attribute(:preferred_variant_tags, "tag2")
+      tag_rule.set_context(product_hash, nil)
+    end
+
+    context "apply!" do
+      context "when showing matching variants" do
+        before { tag_rule.update_attribute(:preferred_matched_variants_visibility, "visible") }
+        it "does nothing" do
+          tag_rule.send(:apply!)
+          expect(product_hash).to eq [product1, product2, product3]
+        end
+      end
+
+      context "when hiding matching variants" do
+        before { tag_rule.update_attribute(:preferred_matched_variants_visibility, "hidden") }
+        it "removes matching variants from the list" do
+          tag_rule.send(:apply!)
+          expect(product_hash).to eq [product1, product3]
+        end
+      end
+    end
+
+    context "apply_default!" do
+      context "when showing matching variants" do
+        before { tag_rule.update_attribute(:preferred_matched_variants_visibility, "visible") }
+        it "remove matching variants from the list" do
+          tag_rule.send(:apply_default!)
+          expect(product_hash).to eq [product1, product3]
+        end
+      end
+
+      context "when hiding matching variants" do
+        before { tag_rule.update_attribute(:preferred_matched_variants_visibility, "hidden") }
+        it "does nothing" do
+          tag_rule.send(:apply_default!)
+          expect(product_hash).to eq [product1, product2, product3]
+        end
+      end
+    end
+  end
+end
diff --git a/spec/models/tag_rule/filter_shipping_methods_spec.rb b/spec/models/tag_rule/filter_shipping_methods_spec.rb
index 539aa3c6ca..ae05478587 100644
--- a/spec/models/tag_rule/filter_shipping_methods_spec.rb
+++ b/spec/models/tag_rule/filter_shipping_methods_spec.rb
@@ -1,6 +1,6 @@
 require 'spec_helper'
 
-describe TagRule::DiscountOrder, type: :model do
+describe TagRule::FilterShippingMethods, type: :model do
   let!(:tag_rule) { create(:filter_shipping_methods_tag_rule) }
 
   describe "determining whether tags match for a given shipping method" do