diff --git a/app/controllers/admin/dfc_product_imports_controller.rb b/app/controllers/admin/dfc_product_imports_controller.rb
index fbb854595d..ab3b819c4f 100644
--- a/app/controllers/admin/dfc_product_imports_controller.rb
+++ b/app/controllers/admin/dfc_product_imports_controller.rb
@@ -26,6 +26,8 @@ module Admin
       imported = broker.catalog.map do |subject|
         next unless subject.is_a? DataFoodConsortium::Connector::SuppliedProduct
 
+        adjust_to_wholesale_price(broker, subject)
+
         existing_variant = enterprise.supplied_variants.linked_to(subject.semanticId)
 
         if existing_variant
@@ -42,5 +44,24 @@ module Admin
       flash[:error] = e.message
       redirect_to admin_product_import_path
     end
+
+    private
+
+    def adjust_to_wholesale_price(broker, product)
+      transformation = broker.best_offer(product.semanticId)
+
+      return if transformation.factor == 1
+
+      wholesale_variant_price = transformation.offer.price
+
+      return unless wholesale_variant_price
+
+      offer = product.catalogItems&.first&.offers&.first
+
+      return unless offer
+
+      offer.price = wholesale_variant_price.dup
+      offer.price.value = offer.price.value.to_f / transformation.factor
+    end
   end
 end
diff --git a/spec/system/admin/dfc_product_import_spec.rb b/spec/system/admin/dfc_product_import_spec.rb
index a6f2518779..bae9881278 100644
--- a/spec/system/admin/dfc_product_import_spec.rb
+++ b/spec/system/admin/dfc_product_import_spec.rb
@@ -62,7 +62,8 @@ RSpec.describe "DFC Product Import" do
     }.to change { enterprise.supplied_products.count }
       .and change { linked_variant.display_name }
       .and change { linked_variant.unit_value }
-      .and change { linked_variant.price }.to(2.09)
+      # 18.85 wholesale variant price divided by 12 cans in the slab.
+      .and change { linked_variant.price }.to(1.57)
       .and change { linked_variant.on_demand }.to(true)
       .and change { linked_variant.on_hand }.by(0)