diff --git a/db/migrate/20251105020336_enable_variant_tags_for_new_enterprises.rb b/db/migrate/20251105020336_enable_variant_tags_for_new_enterprises.rb
new file mode 100644
index 0000000000..2b7d971a7d
--- /dev/null
+++ b/db/migrate/20251105020336_enable_variant_tags_for_new_enterprises.rb
@@ -0,0 +1,15 @@
+# frozen_string_literal: true
+
+class EnableVariantTagsForNewEnterprises < ActiveRecord::Migration[7.1]
+  # rubocop:disable Naming/VariableNumber
+  def up
+    Flipper.enable_group(:variant_tag, :enterprise_created_after_2025_08_11)
+    Flipper.enable_group(:variant_tag, :admins)
+  end
+
+  def down
+    Flipper.disable_group(:variant_tag, :enterprise_created_after_2025_08_11)
+    Flipper.disable_group(:variant_tag, :admins)
+  end
+  # rubocop:enable Naming/VariableNumber
+end